The Socioeconomic Impact of Internet Tracking
IAB.Policy
English - June 16, 2020 16:23 - 28 minutes - 51.3 MBGovernment Business Marketing advertising digital marketing privacy public policy Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Small Online Businesses and Economic Opportunity
Next Episode: The Challenges with Data Ownership
John Deighton of Harvard Business School discusses his research on third-party cookies in the digital advertising ecosystem and what their disappearance means for the internet and the economy. Link to research: https://www.iab.com/insights/the-socioeconomic-impact-of-internet-tracking/
Hosted on Acast. See acast.com/privacy for more information.