The Declining Price of Advertising
IAB.Policy
English - July 07, 2020 10:00 - 21 minutes - 38.8 MBGovernment Business Marketing advertising digital marketing privacy public policy Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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Alex Propes chats with Michael Mandel of the Progressive Policy Institute and Wharton Business School about why the share of GDP going to advertising in media has dropped by roughly 25% and what implications this has for regulators. Read Michael's report on the declining price of advertising: www.progressivepolicy.org/issues/government-reform/the-declining-price-of-advertising-policy-implications-2/
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