Ep 65- From Academic Writers to Published Authors with Michael Frino and Katie Desiderio

How did first-time co-authors Michael Frino and Katie Desiderio get a traditional publishing contract and what are they doing now that The Beekeeper is in prelaunch? In this episode we discuss the shift from publishing for academic journals to striking a publishing deal and the value of reverse engineering the publishing and writing process, thinking through the reader niche and pitch, and leveraging your network, even before finishing a manuscript. As seasoned academic writers, Michael and Katie had to learn a whole new skill set and are bringing a beginners mind to their work as they navigate the book marketing world. Their commitment to showing up and trying new things is what has opened many exciting doors as they navigated their publishing path. The Beekeeper delivers simple yet profound lessons on leadership that will delight readers, young and old. For more on The Beekeeper and to preorder the book visit https://leadershipfables.com/. To start your publishing journey with us visit http://olearypublishing.com/ where we can help you create your book from idea to finished manuscript and create your book marketing journey too.

The Beekeeper: Pollinating Your Organization for Transformative Growth

Catherine had just celebrated her 43rd birthday on May 20th. Her dream of owning and running a thriving company was coming true. Essentially Proximal's essential oil line was becoming a major success, and her company was in growth mode. As a female business owner, she was doing her best to promote positive culture at work and retain talent. Her goal was to build a diverse high-performing and inclusive leadership team, but her leadership team was struggling to put people first and live the mission and values of the company. She had to make some serious changes to ensure the future success of the company. She decided to take some time over the summer to re-charge with her family.

When the family arrived at H. Ives Family Farms, Catherine quickly realized that the farm was much more than just a family vacation. It was where she learned to become The Beekeeper, enabling her to transform the culture at Essentially Proximal. The story brings to life the world of a Beekeeper and how understanding bees’ role in the growth of all things around us has transferable knowledge for anyone wanting to effectively lead. Families, organizations, and farms need more Beekeepers, and this book is the catalyst to becoming one.

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