16 - Molson Coors | Blue Moon

In this week’s episode we breakdown the science behind America’s favourite Belgian White beer, Blue Moon. In the Hop Topic Simmo stuns us with the Highest ABV beers!

Be sure to follow Blue Moon 📲

👊 Website: https://www.bluemoonbrewingcompany.com

📷 Instagram: https://www.instagram.com/bluemoonbrewco/

🐦 Twitter: https://twitter.com/bluemoonbrewco?lang=en

💪 Untappd: https://untappd.com/b/blue-moon-brewing-company-belgian-white/3839

Location: Denver, Colorado, US - near Wheat ridge!

Our US Brewery is located in the Trendy RiNo district of Denver, Colorado. As a hub for creativity and innovation it's a place teeming with artists, designers and of course brewers. Our beer list offers 20+ tap handles showcasing our fan favourites as well as experimental beers that can only be found in RiNo.

Products:

5.4% Blue Moon - Belgian White - Belgian-style wheat ale. Orange wedge - the “garnish ritual"

Barmen traditionally paired belgian witbier’s with lemon - Keith wanted them to use orange wedge to heighten the citrus aroma and enhance the drinking experience - point of differentiation

Pair with seafood, asian dishes and chicken dishes

History:

Est 1995 - founder and master brewer - Dr Keith Villa - P.h.D in Brewing at Uni of Brussels

Owned by Molson Coors

The Molson Coors Beverage Company is a multinational brewing company, formed in 2005 by the merger of Molson of Canada, and Coors of the United States. It is the United States' second and the world's fifth largest brewer by volume. $10.6bn revenue - 17,700 employees in 2019 - listed on NYSE - TAP (stock symbol)

Aspels, Carling, Cobra, Fosters, Miller, Peroni, Sharp’s, Staropramen, Sol

Number 1 craft in the US (Nielsen data in 2018) - sold in 25 countries across the globe

Sustainability / Responsibility:

Intrinsically linked with Molson Coors - Landfill-free verified - industry leader in waste reduction - to earn verification organisations must demonstrate no more than 1% of waste generated at a single site goes to landfill.

Community:

Benefiting from Molson Coors global community - hard to differentiate the “Blue Moon” community - might be felt around their tap rooms and breweries or in Denver itself - but doesn’t come across online like other breweries communities do.

Points of interest: Need to do better on SEO - you type in blue moon into google, instagram, twitter - get everything from jewellery brands, holistic healers, media companies to people reading star signs and horoscopes.