06 - ThaiBev | Chang

In this week’s episode, the boys travel to Thailand and chat Chang in the Pursuit of Hoppiness. In the Hot Topic, they try to make sense of why a Canadian brewery named a beer Pubic Hair!

Be sure to follow Chang 📲

👊 Website: https://www.changbeer.com/?lang=en

📷Instagram: https://www.instagram.com/changbeeruk/?hl=en

🐦 Twitter: https://twitter.com/changbeeruk?lang=en

💪 Untappd: https://untappd.com/b/thai-beverage-plc-chang-beer/6416

Location: Thailand

Products: Chang, Archa, Federbrau

Logo depicts two-elephants face to face - emerald green bottle - 2015 recipe changed to include rice as per its original recipe in its domestic 6.4%

History:

Thai Beverage better know as ThaiBev is Thailand’s largest beverage companies - made in Thailand, UK and China - $13bn in market capitalisation - listed on Singapore Stock Exchange

2000, Carlsberg and Chang entered into a 50-50 joint venture, Carlsberg Asia. 2005 Carlsberg pulled out of the agreement and terminated its licence agreement - Carlsberg said Chang not equal commitment - Chang questioned Carlsberg’s commitment to the asian market- Chang claimed $2.5bn in damages - settle at $120m paid by Carlsberg.

Sustainability / Responsibility:

Community: “We brew friendship”