04 - Tsingtao | Premium Lager
I'll Try That Podcast
English - August 19, 2020 17:00 - 13 minutes - 14.6 MBNews Comedy Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this week’s episode we travel to the land of Terracotta Warriors and discuss Tsingtao, in the Pursuit of Hoppiness. In the Hop Topic we compare the price of beer across the UK and Joe is confused by the town of Perth.
Be sure to follow Tsingtao 📲
👊 Facebook https://www.facebook.com/TsingtaoGlobal/
📷Instagram https://www.instagram.com/tsingtao/?hl=en
🐦 Twitter https://twitter.com/tsingtao?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
💪 Untappd https://untappd.com/b/tsingtao-brewery-tsingtao/6601
Location: Qingdao, China
Products: Beer
Lager and non-alcoholic versions are core beers.
Have stouts and limited editions ie; Chinese new year
About: Founded in 1903, 115 years
Number 1 exported beer from China - 6 largest brewery in the world.
According to the Centre of International Communication Studies: "Acquired over 90% brand recognition in the EU and North America." Sold in more than 100 countries.
Sustainability: Low-carbon brewing agreements in China,
To note: Marketing is somewhat inconsistent, distributors in each country have to invest a certain amount each year to market the product, hence you can have South Korean focusing on Pandas (http://www.chinadaily.com.cn/business/2014-08/13/content_18300361.htm) and the UK running campaign after campaign just to help people pronounce Tsingtao correctly.