04 - Tsingtao | Lager

In this week’s episode we travel to the land of Terracotta Warriors and discuss Tsingtao, in the Pursuit of Hoppiness. In the Hop Topic we compare the price of beer across the UK and Joe is confused by the town of Perth.

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Location: Qingdao, China

Products: Beer

Lager and non-alcoholic versions are core beers.

Have stouts and limited editions ie; Chinese new year

About: Founded in 1903, 115 years

Number 1 exported beer from China - 6 largest brewery in the world.

According to the Centre of International Communication Studies: "Acquired over 90% brand recognition in the EU and North America." Sold in more than 100 countries.

Sustainability: Low-carbon brewing agreements in China,

To note: Marketing is somewhat inconsistent, distributors in each country have to invest a certain amount each year to market the product, hence you can have South Korean focusing on Pandas (http://www.chinadaily.com.cn/business/2014-08/13/content_18300361.htm) and the UK running campaign after campaign just to help people pronounce Tsingtao correctly.