01 - BrewDog | Punk IPA
I'll Try That Podcast
English - July 27, 2020 14:00 - 20 minutes - 17.7 MBNews Comedy Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
On the first episode of the, I’ll Try That Podcast, we discuss the “beer that started it all” Punk IPA and BrewDog, in The Pursuit of Hoppiness. In The Hop Topic, we discuss how breweries are getting beer to the people during COVID-19 and Rich laughs a lot.
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Location: Ellon, Aberdeenshire, Scotland + Columbus, Ohio, US + Berlin, Germany + upcoming Brisbane, Australia
Products: Beer & Spirits
Punk IPA started it all
Alcohol-Free range - January 2020 opened the world’s first alcohol-free beer bar in London
History: founded in 2007
“Beef" with Diageo: 10th May 2012 - in a public apology, Diageo admitted threatening to pull sponsorship for future events to stop BrewDog winning the award. (British Institute of Innkeeping Scotland annual awards)
Rallied fans getting more than 500,000 tweets supporting BewDog, getting #andthewinnerisnot hashtag trending.
Crowdfunding more than $30m to open in the US - “Equity for Punks"
Sustainability story: support alternative 97% of their beers are vegan friendly. Eliminating plastic - ditched all plastic from packaging.
Community: Driven through their blog. Events, Video content (BrewDog Network), DIY Dog 2019, BrewDog Foundation - charity.
Marketing: Use of drones in UK, US & Berlin & Brisbane since July. Brewing the highest calorie beer (Bacon fat & maple syrup) whilst casing around Columbus. Making free sanitiser for NHS & Health Care charities. Pop culture Limited editions - Barnard Castle beer, all profits go to their production of free sanitiser for the NHS.
Regularly involving consumers via social channels in the development process. 12-month pipeline