Marketing Basics and How To Market The I'd Rather Be Right Podcast

After a brief start where we find out the guys don't know anything about the moon, we jump into the podcast.



First, we talk about the early history of marketing. Then we talk about whether marketing even works and how it takes advantage of human wants and needs.

Then it's onto marketing the podcast specifically.



So first, we start with looking at what the I'd Rather Be Right podcast offers listeners.



Then we have a general discussion about the podcast industry, how it works,  how podcast hosts make money from podcasting, and why it's so hard to market a podcast versus something like a youtube channel.



Then we discuss different types of advertising companies on the internet and ethical advertising and why it's a good strategic decision.



Then we finally dive into how to market this specific podcast and a bunch of different marketing experiments we're going to try.



Resources Mentioned on the Podcast:

Breakthrough Advertising by Eugene Schwartz

Wanting: The Power of Mimetic Desire in Everyday Life by Luke Burgis

Swan Bitcoin

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