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Marketing Machine
I Am Interchange
English - March 02, 2020 22:26 - 47 minutes - 109 MB - ★★★★★ - 6 ratingsSociety & Culture Science Social Sciences iaminterchange tatechamberlin debate dialogue Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #39: Supaman
Next Episode: Home is Where You Park It
Technology is directing and defining current strategic marketing trends. From LinkedIn connections to enormous MailChimp distributions, drip marketing to Google Ads, Instagram to Facebook, companies are increasingly employing technology to determine, isolate and engage customers in targeted multi-channel campaigns. And consumers, in turn, are inundated with a tech noise jam session every time they open an inbox or launch an app. But what informs this massive marketing machine? Authentic and customized data analytics or unchecked algorithms? Are businesses riding a technologically defined tidal wave to unfettered success or just falling for marketing’s sexiest new toy?