Season 3 E7 - Sustainable Marketing with Thomas Kolster

HyperTalks

English - June 17, 2018 14:06 - 40 minutes - 55 MB
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Previous Episode: Season 3 E6 Cyber Security with Carolin Runnquist

Next Episode: Season 3 E8 Freelancers and The Gig Economy with Joel Järvinen

In this episode Thomas Kolster, also known as Mr. Goodvertising, joins us in the studio to talk about sustainability when working with marketing and advertising. We discuss topics such as sustainable brands, overconsumption, responsibility when working with advertising and how you can actually make a difference in this industry.

Thomas Kolster is one of the early pioneers in the do-good space coining the term Goodvertising to describe the changing advertising landscape that’s become a growing movement in itself. He’s a globally-recognized keynote speaker and his book Goodvertising is the most comprehensive book to date exploring communication for good.

We promise you this is an episode you don't want to miss!

Host: Debora Zanette

Co-Host: Jonathan Kevin

Read more about Thomas Kolster and Goodvertising at http://thomaskolster.com/.

Thank you to Beppo studios for making this recording possible!

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