Hustle: Marketing a Product (feat. Jordan Menashy)
The Funsize Show
English - March 06, 2015 10:28 - 44 minutes - 30.3 MB - ★★★★★ - 32 ratingsCareers Business Arts Design product design design leadership innovation project management funsize software applications ios android web Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Do you know your product and how to get exposure for it? Jordan Menashy VP of Marketing and Co-Founder of Bench.co talks to us about marketing a product. Rick and Danielle from Funsize ask questions from a non-expert perspective.
Show Notes
00:00 Introductions
05:41 Activating a marketing engine
08:00 Determining product market fit can only be accomplished by launching
09:25 Launching: Store up some "big reveals" when rolling out to keep the momentum going for the first few months
15:10 Approach a mentor and don't waste their time, have questions ready!
19:00 Use google analytics, there is no secret tool, just hard-work and good analysis
23:29 R&D vs Engine
25:30 Good marketing is about good methodology not false promises
27:00 You need to allow for failure so you can learn how to make it work
28:00 Getting started: Get a target customer acquisition cost (CAC) and find a channel that works for you. That channel can be converted into an engine, then you want to refine that engine with R&D
35:00 Get your engines running and check against your business metrics
36:35 Rick misunderstands marketing...
37:11 Examples of engines that work and don't work for Bench.co
39:00 How do you get started with no experience and little marketing budget?
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