Secrets of Invisible Influence, ft. Charlie Rocket (Former Music Mogul/NIKE Athlete) with Alex Quin
Hustle Inspires Hustle with Alex Quin
English - April 11, 2020 23:42 - 46 minutes - 42.2 MB - ★★★★★ - 37 ratingsEntrepreneurship Business Marketing shopify entrepreneurship marketing digital marketing branding business development digital products social media marketing business tips product marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Charlie Rocket, also known as CEO Charlie, comes out of retirement to share his views on social media and REAL WORLD marketing strategies. He explains the lack of authenticity of social media and the importance of creating strong connections. We learn about how Charlie Rocket got started in marketing, his adverse times, and his influences that have led him to integral success. Alex and Charlie discuss the perspective of less is more, and how to successfully monetize on less advocates.
[01:55] Charlie Rocket’s perspective on Marketing Innovation
[03:00] CEO Charlie’s background
[03:45] How Charlie got started in the music industry
[04:30] Shifting culture
[05:10] Becoming a Nike Athlete
[06:45] The meaning of Charlie’s Nike commercial to Alex
[07:30] The key mindset to thriving during adverse times
[09:15] What nobody is saying according to Charlie Rocket
[10:00] Charlie Rocket’s view on social media
[11:25] Connecting marketing with the real world
[12:00] Micro content in marketing
[13:55] Discussing invisible influence and the evolution of internet
[15:05 ] Charlie Rocket’s ability to see around the corner
[15:20 ] Story of kicksonfire.com
[16:00] The next wave of marketing according to Charlie Rocket
[17:41] Secret societies in fashion
[18:29] Where do you draw the line on getting attention?
[18:59] The importance of experiential core
[20:21] The negative aspects of social media
[21:15] The future of invisible influence
[22:00] Charlie Rocket announces why he is retiring from social media
[22:30] The power of events and meetups in marketing
[23:56] Making strangers support you just like a mom
[25:24] Why social media makes Charlie Rocket sick
[28:01] How the digital marketing industry has pushed Alex to engage more
[30:28] Creating the deep end of the pool in marketing
[32:01] Pouring into your current followers rather than seeking growth
[34:42] Nurturing your followers just like moms do
[36:15] Less is always more, how does that apply to marketing and business?
[37:40] Monetizing on your current followers
[38:00] How Alex found out about QUANTOPIA
[38:32] Charlie Rocket’s manifestation notebook
[41:01] Stepping out of the mindset you’re currently in to rise up
[41:50] Where to find Charlie Rocket