Scaling sales-based businesses ft. Josh Troy with Alex Quin

SCALING SALES-BASED BUSINESSES FT. (JOSH TROY) WITH (ALEX QUIN) | (EPISODE #80) 

Episode Summary:  

In this podcast, Alex interviews Josh Troy, founder of the WFS (Wires From Strangers) Group. The WFS group is a brand that helps businesses scale integrity-based sales operations. Together, they talk about building offers and why crafting a pitch before reaching out is essential. Finally, they tackle common mistakes, and obstacles salespeople make when scaling their business. 

Wisdom Nuggets: 

Building an offer is important before reaching out to a client. An offer usually includes brand voice, marketing hooks, and a CTA. It's important to put together an offer that is appealing and speaks to the client's needs in order to increase the chances of them working with you.Pitch matters because it's the first step in getting a client to say yes to working with you. Your pitch should be well-thought-out and tailored to the specific client you're reaching out to. It's also important to have a strong understanding of what the client is looking for so you can position your offer in the best light possible.Evolving your offer is key to success in business. By always being open to change and making sure your offer is up-to-date, you'll be able to maintain strong relationships with clients.

Podcast Outline:  

Alex: (00:18) This is Josh Troy, founder of the WFS group. What's up, man. Thanks for jumping 

Alex: (00:27) let's give everybody a little bit of context. We met at Jeremy's Q2, my back Q3 inner circle mastermind. It was a fantastic weekend. You presented; I was really blown away by your presentation.

Alex: (01:15) There's a ton of marketing agency owners in there doing six figures a month, seven figures a month. And ultimately, we're all here to help each other out. And that's what we wanna do on this podcast today. 

Alex: (01:52) So what's up with Wires From Strangers? How did this come to life? 

Josh: (01:56) Yeah. So first of all, so wires from strangers, we also call it WFS group. We scale integrity-based sales operations. And I think that was the presentation that you heard me speak on at the mastermind. It was like my 10 best nuggets for scaling integrity-based sales operations.

Alex: (03:34) A lot of people have a great offer. They have a great business, but they have sales; it’s happened to me in my businesses.

Alex: (05:34) So what, what are the biggest mistakes you see people usually make in their sales system.

Josh: (07:12) Pitch design is one of the main ones. People don't spend enough time, really diving deep into how their offer needs to be pitched to resonate.

Josh: (10:01) Offer, design pitch, design, process design. 

Alex: (13:23) A lot of the time I notice, especially because I've been in digital marketing for a while, is that not every time digital marketers care to see the process all the way through

Alex: (14:11) There's a whole lot to it to finally get them on the phone. And even after you get them on the phone to get the deal closed.

Josh: (17:39) There's three things to me that I've, and I didn't always know this.

Josh: (23:27) I'm 29 now I was 20. Then this is almost a decade ago. I had to explain to people why videos were a smart thing to pay for as a business.

Alex: (23:42) To have a video production was like something really glamorous because at most what was working was photos. Instagram was popping at that point. 

Josh: (23:56) Totally. I mean dude, at the time back, I mean just a couple years before that the only people that were producing like videos and commercials and ads were the biggest companies in the world that could pay for TV.

Josh: (26:10) I'll say side note real quick. If there's somebody that's listening to this by chance, that's a server right now. The first thing that you should do is go get a job at a high end restaurant, cuz you'll triple your pay overnight doing the same exact thing.

Josh: (29:50)That's it, man. So going back real quick, I'll wrap this up for you on the, on the story of like how it kind of continued to evolve is so I, I started iron wall now, the video marketing company. So that was, I, I built the entire thing from cold calling.

Josh: (31:57) So I have so much strategy and structure around the first minute of a, of a cold call because here's the other thing about a cold call.

Alex: (36:47) That's why, so I love sales and marketing. Like you specifically sales marketing on my end because ultimately you could apply that to anything that, that skill sort of selling.

Josh: (38:33) Anything, anything that you want to be repeatable, you're gonna wanna have process documentation for. So it's not just for sales for really anything you wanna do. 

Josh: (40:48) What is the most repeatable high leverage action that you need? Make your, make your SOPs for that first. 

Alex: (42:09)Troy, man, I really appreciate you jumping on. I really hope we could continue this conversation in the future cuz I find a lot of value in what you do.

Power Quotes:  

“Anything that you want to be repeatable, you're going to want to have a processed documentation for. So it's not just for sales, its really for anything you want to do. ” - Josh Troy

Resources Mentioned:  

Josh Troy's Instagram

Hustle Inspires Hustle Podcast

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.