Jason Swenk | Why You Should Niche Down (Host of the Smart Agency Masterclass Podcast) with Alex Quin

Hustle Inspires Hustle with Alex Quin

English - November 11, 2019 11:00 - 18 minutes - 16.9 MB - ★★★★★ - 37 ratings
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Previous Episode: Ezra Firestone | Growing Your Ecommerce Business (Founder of Smart Marketer) with Alex Quin

Next Episode: Spectacular Smith | The Power of Connections & Relationships (Founder of Adwizar) with Alex Quin

We’ve teamed up with ManyChat’s Conversations 2019 as the official podcast sponsor! For our fifth episode, we sit down with legendary agency owner and the host of the Smart Agency Masterclass Podcast Jason Swenk. Jason discusses how he became an “accidental” agency owner and the challenges he faced. On top of his experiences, Jason and Alex go in on the importance of differentiating your agency from the others, focusing on a niche, and the value of understanding your client. If you currently own or are planning to own a marketing agency then this podcast will be extremely helpful in understanding the nuances and challenges of doing so.

Podcast Outline

[01:34] A background on Jason’s agency

[02:40] The Smart Agency Masterclass Podcast

[03:00] Hiring Jason’s agency to consult for your business

[04:05] If Jason had access to his agency’s consulting when he first started

[04:41] The biggest agency villain

[05:13] The Agency Playbook

[05:50] Differentiating your agency from others

[06:44] How Alex started his agency

[10:42] When picking a niche

[11:31] The power of drilling down on a target market

[12:42] The importance of understanding your client