Humans of Martech
130 episodes - English - Latest episode: 5 days ago - ★★★★★ - 1 ratingFuture-proofing the humans behind the tech. Follow Jon and Phil on their mission to help marketers level up and have successful careers in the constantly evolving world of martech.
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Episodes
124: Angela Cirrone: How to pick between similar martech solutions and master platform migrations
June 18, 2024 08:00 - 46 minutes - 64 MBWhat’s up everyone, today we have the pleasure of sitting down with Angela Cirrone, Senior Director, Marketing Operations at Optimizely. Summary: Angela brings a fresh perspective to marketing operations, a key theme throughout the conversation is curiosity and how it helps boost your confidence and be a key lego block to a successful career. What makes her a unique leader is her experience being part of over a dozen acquisitions which came with over a hundred platform migrations ...
123: Andrea Lechner-Becker: Creating content that people will give a f*ck about
June 11, 2024 07:07 - 57 minutes - 78.6 MBWhat’s up everyone, today we have the pleasure of sitting down with Andrea Lechner-Becker, mostly retired CMO and Novelist. Summary: Andrea takes us on a wild ride filled with nuggets of wisdom, a few f-bombs and tons of laughs as she unpacks her deep understanding of marketing. Together, we explore how storytelling breathes life into content and why true enthusiasm for a product can transform marketing strategies. We navigate the crucial skills of recognizing patterns and forming ...
122: Emily Kramer: The rise of pi-shaped marketers and picking future unicorns
June 04, 2024 07:54 - 56 minutes - 77.1 MBWhat’s up everyone, today we have the pleasure of sitting down with Emily Kramer, Co-Founder at MKT1. Summary: Emily explored the convergence of marketing, investment, and startup growth, delivering actionable insights for marketers, founders, and investors. When picking future unicorns, she attributed timing and luck but stressed the importance of selecting startups that value marketing and whose products meet real needs in growing markets. Emily advocated for rigor in selecting m...
121: Anthony Lamot: Why we’re all exhausted by marketing emails and what to do about it
May 28, 2024 08:00 - 54 minutes - 75.1 MBWhat’s up everyone, today we have the pleasure of sitting down with Anthony Lamot 🐧, CEO and Co-Founder at DESelect. Summary: From early stage founder advice and keeping up with the galaxy of martech tools to email fatigue and AI’s convergence with neuroscience, this episode journeys through deep marketing space. Anthony gives us practical advice for tracking martech trends but also keeping the timeless fundamentals in mind. We take a pit stop in email marketing land discussing tr...
120: Maja Voje: Untangling Go-to-Market for startup marketers and founders
May 21, 2024 07:53 - 56 minutes - 77.3 MBWhat’s up everyone, today we have the pleasure of sitting down with Maja Voje, Founder of Growth Labs and the Author of GTM Strategist. Summary: This episode with Maja is a playbook for startup marketers, growth advisors, early stage founders and anyone curious about go-to-market strategies. We untangle the most popular questions about growing early stage startups, from picking the right early channels and leveraging qualitative insights, to uncovering the limitations of willingne...
119: Adam Greco: The Future of event-based web analytics and the overlapping landscape of data tools
May 14, 2024 08:31 - 59 minutes - 82.5 MBWhat’s up everyone, today we have the pleasure of sitting down with Adam Greco, Field CTO / Product Evangelist at Amplitude. Summary: Adam is a leading voice in digital analytics and he unpacks event-based analytics and how it’s transformed how marketers interact with data. Data tools are complicating the martech landscape with overlapping functionality and confusing terminology so Adam breaks down the nuanced difference between product analytics, customer data infrastructure and ...
118: Mandy Thompson: Intent data pitfalls, diagram-first automation, and agency-style team management
May 07, 2024 08:00 - 1 hour - 85 MBWhat’s up everyone, today we have the pleasure of sitting down with Mandy Thompson, CEO and Co-Founder of Digital Reach. Summary: Mandy shares powerful mindsets and practical frameworks for marketers aiming to future-proof their careers in the complex galaxy of martech mixed up with AI, data privacy, and genuine customer engagement. We cover the art of documentation to avoid feeling like you’re in an Indiana Jones adventure sifting through digital cobwebs from ghosts of marketers ...
117: Julz James: Automation inception, teaching martech and unraveling intent data
April 30, 2024 07:28 - 56 minutes - 78.1 MBWhat’s up everyone, today we have the pleasure of sitting down with Dr. Julz James, Senior Marketing Ops Manager at 6sense and Adjunct Professor at St. Edwards University. Summary: Jul is a marketing ops leader and a martech Professor who's rewriting the rulebook on how to navigate the martech galaxy. She walks us through automation inception, like a dream within a dream, and how she’s leveraged an iPaaS tool to automate her automations. She also unravels intent data and how her t...
116: Kevin Hu: How data observability and anomaly detection can enhance MOps
April 23, 2024 08:47 - 50 minutes - 69.5 MBWhat’s up everyone, today we have the pleasure of sitting down with Kevin Hu (Hoo), Co-founder and CEO at Metaplane. Summary: Dr. Kevin Hu gives us a masterclass on everything data. Data analysis, data storytelling, data quality, data observability and data anomaly detection. We unpack the power of inquisitive data analysis and a hypothesis-driven approach, emphasizing the importance of balancing data perfection with actually doing the work of activating that data. He highlights d...
115: Amrita Mathur: ClickUp’s VP of Marketing on Optimizing for velocity of learning and balancing analytics with intuition
April 16, 2024 08:10 - 51 minutes - 71.4 MBWhat’s up everyone, today we have the pleasure of sitting down with Amrita Mathur, VP of Marketing at ClickUp. Summary: Building a brand from zero is all about diving deep into what makes your audience tick and tailoring your messages to hit just right. Amrita digs into this, stressing the gold in blending hard data with your gut in order to spot what truly connects. It’s not about the immediate wins; it’s hunting for those less obvious cues that hint you’re on to something. When i...
114: Mauro Figueiredo: Interview tips for finding martech talent and the risks of adopting AI as a learning substitute
April 09, 2024 07:46 - 58 minutes - 79.8 MBWhat’s up everyone, today we have the pleasure of sitting down with Mauro Figueiredo, a global Digital Transformation and MarTech leader (and Innovator). Summary: Mauro walked us through his blueprint for building multifaceted teams equipped with technical, emotional, and strategic competencies. We emphasized the significance of identifying martech talent through self-awareness and curiosity, and how these traits play a crucial role in navigating the integration of martech with an...
113: Abby Gailey: Automating direct mail with webhooks, navigating B2B2C and leveraging Slack communities
April 02, 2024 07:46 - 52 minutes - 72 MBWhat’s up everyone, today we have the pleasure of sitting down with Abby Gailey, Director of Marketing Operations at Vibrent Health. Summary: Abby walks us through the complicated marketing ops world of B2B2C healthcare SaaS, emphasizing a move from sales-centric to engagement-focused martech. We dive into curiosity and continuous learning, using tools like webhooks to blend digital and physical marketing effectively. Quality assurance through negative checklists and professional ...
112: Stephen Stouffer: The dawn of AI Ops and the practical wonders of combining AI tools with iPaaS
March 26, 2024 08:41 - 49 minutes - 68 MBWhat’s up everyone, today we have the pleasure of sitting down with Stephen Stouffer, VP, Digital Transformation & Innovation at SaaScend. Summary: Stephen shares practical and innovative examples of combining AI tools with iPaaS tools to do things like parsing email auto-responses and subcontracting tech support questions from family members. He’s a fan of starting simple, gradually advancing to more complex solutions, all while maintaining a keen focus on ethical considerations a...
111: Jessenia Francisco: Leading MOps at Asana and Lucidchart, feeding on your own martech and overcoming imposter syndrome
March 19, 2024 08:00 - 52 minutes - 71.9 MBWhat’s up everyone, today we have the pleasure of sitting down with Jessenia Francisco, Director, Marketing Operations at Lucid. Summary: Jessenia shares her journey from nonprofit to tech, emphasizing adaptability and purpose. She tackles imposter syndrome by fostering an inclusive culture, explores the strategic use of tools like Lucidchart in her own day to day, and advocates for mindful martech selection, particularly the integration of AI, balancing innovation with practicali...
110: Josh Kim: Notion’s Growth Marketing Lead on choosing and democratizing experiments and the marketer’s role in a growth pod
March 12, 2024 08:16 - 51 minutes - 70.9 MBWhat’s up everyone, today we have the pleasure of sitting down with Josh Kim, Growth Marketing Lead at Notion. Summary: Josh elevated growth marketing from scattered tactics to a unified framework, emphasizing data-informed decisions, teamwork, and a cohesive vision. He detailed the significance of a marketer's adaptable role in a growth pod, the value of strategic martech use, and the power of experimentation in understanding user motivation. By highlighting the synergy between c...
109: Deborah Mayen: Logitech’s Head of MOps on simplifying martech and antifragile cultures to withstand chaos
March 05, 2024 08:19 - 46 minutes - 63.5 MBWhat’s up everyone, today we have the pleasure of sitting down with Debbie Mayen, Head of Marketing Operations at Logitech. Summary: Debbie went from dreaming of diplomacy to steering the global martech ship at Logitech and takes us through a masterclass in making well timed bets and the art of simplifying martech. Her marketing operations mantra includes clear processes, open lines of communication, and giving her team the reins to shine. She walks us through why she’s big on the ...
108: Ezra Fishman: Wistia’s VP of Growth on healthy data skepticism and North star metric limitations
February 27, 2024 08:42 - 50 minutes - 68.9 MBWhat’s up everyone, today we have the pleasure of sitting down with Ezra Fishman, VP of Growth at Wistia. About Ezra Ezra started his career as an engineer developing devices to help treat diabetes and obesity at GI Dynamics He later had a short stint as an Operations Manager at an investment firm that was dedicated to funding health tech startups After completing his MBA, Ezra joined a video tech startup called Wistia as their Director of Marketing and after 4 years he transition...
107: Justin Norris: What MOPs can learn about AI from WALL-E and Star Trek
February 20, 2024 09:02 - 56 minutes - 77.6 MBSummary: Justin is a polished voice of reason in martech. In our conversation, he focused on the practicality of AI, highlighting its capability to transform data into actionable insights, aiding in a deeper understanding of customer needs. We also covered the shift towards flexible, composable tech stacks and the importance of diverse skills alongside a few Sci-fi references. He also proposed a transparent, Shark Tank-style approach for selecting martech vendors, underscoring the n...
106: Crissy Saunders: Funnel reporting, composable automation and the future of outbound
February 13, 2024 09:00 - 56 minutes - 77.5 MBWhat’s up everyone, today we have the pleasure of sitting down with Crissy Saunders, CEO and Co-Founder at CS2. Summary: Crissy takes us through the evolution from tactical management to strategic leadership, and the adaptation to changing marketing strategies. We discuss the significance of specialized platforms in marketing automation, the critical role of the sales funnel in revenue growth, the shift in email marketing towards 'inbox influence', and revitalizing outbound market...
105: Josh Hill: Mastering martech with a hands-on, exploratory approach and rigorous data hygiene
February 06, 2024 09:21 - 49 minutes - 68.3 MBWhat’s up everyone, today we’re chatting with Josh Hill, a GTM operations and tech executive with more than 20 years of experience in B2B sales, marketing, and technology. Summary: Josh delved into how integrating sales experience into marketing strategies leads to more customer-centric approaches. He highlighted the importance of hands-on experience with martech tools, blending marketing creativity with technical know-how, and the significance of high-quality data for effective AI...
104: Paul Wilson: The Butterfly effect of martech pros and why they will bring a new hope for AI
January 30, 2024 09:03 - 55 minutes - 75.8 MBWhat’s up everyone, today we have the honor of sitting down with a true martech Jedi Master: Paul Wilson, Founder and Chief Strategist at GTM Systems. Summary: Paul wielded his lightsaber of wisdom, skillfully navigating the nebula of modern marketing technology and the rise of generative AI. He shared insights on the strategic dance of early freelancing in martech during the dawn of marketing automation and how there are similar opportunities today with harnessing the Force of gen...
103: Britney Muller: Deciphering the alien nature and the ethical complexities of LLMs
January 23, 2024 08:53 - 56 minutes - 77.1 MBWhat’s up everyone, today we have the pleasure of sitting down with the acclaimed Britney Muller, Founder and Consultant at Data Sci 101 and former Senior SEO Scientist at Moz. Summary: Britney takes us on a wild ride through the intersection of marketing and AI, emphasizing the importance of adaptability, continuous learning, and ethical considerations. Britney's journey from SEO to AI illustrates the need for data literacy and strategic decision-making in marketing. She delves i...
102: Revealing the secret prompts and process behind our AI images
January 16, 2024 10:00 - 56 minutes - 78.1 MBWhat’s up folks. As we close in on episode 100 and the end of this season, one episode that’s been on the list for a while now is revealing how we do our AI images. Most of the comments we get on our social posts aren’t “wow amazing content, love the CDP topics, I learned so much about email deliverability…” It’s usually “that cover art is SO cool, what’s the prompt that you use, what tool are you using for these amazing images?” So without further ado, let’s go behind the curtai...
101: Darrell Alfonso: The rise of StratOps, managing your stack like a product, and the cycle of startups and consolidation
January 09, 2024 10:17 - 52 minutes - 72.1 MBSummary: We explored the dynamic intersection of StratOps and marketing operations, emphasizing the fusion of traditional marketing foundations with evolving tech trends for effective strategy formulation. Darrell emphasizes balancing technical skills with strategic acumen for career progression in marketing, and the need for diverse career paths beyond managerial roles. We also touched upon the transformative impact of no-code tools and the ever-changing martech landscape, highligh...
100: Sara McNamara: Pathfinding via attribution, AI tool evaluation, and mastery in communication and boundary setting
December 05, 2023 10:21 - 47 minutes - 65.6 MBSummary: Sara offers practical advice for martech pros: emphasizing data literacy for informed marketing decisions, advocating simple attribution models in B2B contexts, and highlighting the balanced integration of engineering expertise in martech strategies. She underscores the significance of AI in automating tasks while stressing the importance of human-centric skills like communication in an AI-enhanced marketing world. What’s up everyone, on today’s celebratory 100th episode o...
99: Striking a Balance: Sustaining Happiness and Success in Work and Life
November 28, 2023 09:39 - 47 minutes - 64.7 MBWhat’s up folks, if you follow the show you know that we wrap up each conversation by delving into how our guests manage to juggle their personal and professional lives while maintaining their well-being and career success. Our most popular episode continues to be our compilation of insights on this very topic. Due to its popularity, we've decided to revisit this format and bring you a fresh perspective with new voices and reflections. I’ve categorized all 23 of our guests’ answ...
99: Striking a balance: Sustaining happiness and success in work and life
November 28, 2023 09:39 - 47 minutes - 64.7 MBWhat’s up folks, if you follow the show you know that we wrap up each conversation by delving into how our guests manage to juggle their personal and professional lives while maintaining their well-being and career success. Our most popular episode continues to be our compilation of insights on this very topic. Due to its popularity, we've decided to revisit this format and bring you a fresh perspective with new voices and reflections. I’ve categorized all 23 of our guests’ answ...
98: You shall not pass: Google's new spam guidelines and what it means for email marketers
November 21, 2023 10:00 - 53 minutes - 73.7 MBIn October, Google announced new guidelines that went unheard by many email marketers. They released a blog post as well. Yahoo also followed suit. There’s a lot of misguided commentary about the specifics of it, so today we’re going to break down some of the most important changes taking effect and why you should care. Main Takeaway: Google and Yahoo's recent guidelines largely reaffirm established best practices in email marketing. However, a key new detail is the public discl...
98: You Shall Not Pass: Google's New Spam Guidelines and What it Means for Email Marketers
November 21, 2023 10:00 - 53 minutes - 73.7 MBIn October, Google announced new guidelines that went unheard by many email marketers. They released a blog post as well. Yahoo also followed suit. There’s a lot of misguided commentary about the specifics of it, so today we’re going to break down some of the most important changes taking effect and why you should care. Main Takeaway: Google and Yahoo's recent guidelines largely reaffirm established best practices in email marketing. However, a key new detail is the public discl...
97: Lauren Aquilino: Alleviating Burnout and Recognizing the Specialized Skills in Marketing Ops
November 14, 2023 10:00 - 50 minutes - 68.8 MBWhat’s up folks, today we’re joined by Lauren Aquilino, Founder & Principal Consultant @ EMMIE Collective. Summary: The essence of Lauren’s message transcends the specifics of MOPs; it's about the symbiosis between finding work that resonates on a personal level and the professional ecosystem that supports it. This is where fulfillment is found, and where problems are not just tasks but puzzles that invigorate the marketer. Her advice was not mere commentary but a call to action fo...
97: Lauren Aquilino: Alleviating burnout and recognizing the specialized skills in marketing ops
November 14, 2023 10:00 - 50 minutes - 68.8 MBWhat’s up folks, today we’re joined by Lauren Aquilino, Founder & Principal Consultant @ EMMIE Collective. Summary: The essence of Lauren’s message transcends the specifics of MOPs; it's about the symbiosis between finding work that resonates on a personal level and the professional ecosystem that supports it. This is where fulfillment is found, and where problems are not just tasks but puzzles that invigorate the marketer. Her advice was not mere commentary but a call to action fo...
96: Natalie Miles: Building vs. Buying Martech, the Power of Generalists and Assembling a Composable CDP
November 07, 2023 08:54 - 48 minutes - 66.7 MBWhat’s up everyone, today we’re joined by Natalie Miles, Head of Marketing Technology at Chime. Summary: Don't underestimate the role of generalists in martech; they're your go-to for system-level thinking and breaking down data silos. Building vs buying your tech stack? It's not black and white; successful setups usually mix both, and including engineers in the decision process is non-negotiable. Considering a CDP? Opt for a composable one to get quick value and robust data manage...
96: Natalie Miles: Building vs. buying martech, the power of generalists and assembling a composable CDP
November 07, 2023 08:54 - 48 minutes - 66.7 MBWhat’s up everyone, today we’re joined by Natalie Miles, Head of Marketing Technology at Chime. Summary: Don't underestimate the role of generalists in martech; they're your go-to for system-level thinking and breaking down data silos. Building vs buying your tech stack? It's not black and white; successful setups usually mix both, and including engineers in the decision process is non-negotiable. Considering a CDP? Opt for a composable one to get quick value and robust data manage...
95: Battle of the CDPs: Packaged vs. Composable, 10 experts weigh in
October 31, 2023 08:00 - 1 hour - 83.1 MBWhat’s up everyone, today we’re taking a deep dive into customer data and the stack that enables marketers to activate it. We’ll be introducing you to packaged customer data platforms and the more flexible options of composable customer data stacks and getting different perspectives on which option is best. I’ve used both options at different companies and have had the pleasure of partnering with really smart data engineers and up and coming data tools and I’m excited to dive in. ...
94: Ryan Gunn: HubSpot cheat codes, AI features, attribution and documentation
October 24, 2023 07:21 - 50 minutes - 69.1 MBWhat’s up folks, today we’re joined by Ryan Gunn, Director of Demand Gen & Marketing Ops at Aptitude 8. Summary: HubSpot is not just a user-friendly CRM but also a forward-looking tool in the rapidly evolving world of AI and martech. While it's not a substitute for a dedicated data warehouse for complex queries, it serves well as a real-time connector to other systems via CRM cards. Gaining practical skills from HubSpot's developer portal is critical—certifications alone won't cut ...
94: Ryan Gunn: HubSpot Cheat Codes, AI Features, Attribution and Documentation
October 24, 2023 07:21 - 50 minutes - 69.1 MBWhat’s up folks, today we’re joined by Ryan Gunn, Director of Demand Gen & Marketing Ops at Aptitude 8. Summary: HubSpot is not just a user-friendly CRM but also a forward-looking tool in the rapidly evolving world of AI and martech. While it's not a substitute for a dedicated data warehouse for complex queries, it serves well as a real-time connector to other systems via CRM cards. Gaining practical skills from HubSpot's developer portal is critical—certifications alone won't cut ...
93: Tara Robertson: Cost-effective growth and creative attention in B2B
October 17, 2023 06:19 - 46 minutes - 63.6 MBSummary: Skip the job title obsession and focus on work that matters to you. Learn from Tara's "The Sauce" model: pick the right channels and keep your promises for sustained engagement. Her social-first demand gen approach and simple yet creative hot sauce branding show how to resonate in today's martech scene. Use personal biases to create targeted campaigns and ignore buzzwords and rigid MQL definitions. Tara's strategy—act on active interest immediately—cuts through the noise an...
92: What's stopping AI from fully replacing marketers today? Insights from 10 industry experts
October 10, 2023 06:11 - 41 minutes - 57.6 MBWhat’s up folks, we’ve got another roundup episode today and we’re talking AI. Before you dismiss this and skip ahead, here's a quick summary of why the excitement around generative AI isn't just hype—it's a sustainable shift. While some may perceive AI to be losing steam, largely due to a surge of grifters in the field, this is not your average trend. In Episode 78, we spoke with Juan Mendoza, CEO of TMW, about why generative AI is distinct. It's not mere hype or a future possibil...
91: David Chan: How dual-zone approach and journey orchestration are reshaping CDPs
October 03, 2023 07:00 - 52 minutes - 71.9 MBWhat’s up folks, today we’re extremely privileged to be joined by David Chan, Managing Director at Deloitte Digital. Summary: Keep a keen eye on the modular evolution of CDPs. Know that reverse ETL tools are tactical additions, not replacements. Expect to reevaluate the roles of older platforms in your martech stack as CDPs get smarter. And if your organization's data strategy resembles more of a herding cats scenario than a well-oiled machine, maybe it's time to look into that dua...
90: Lucie De Antoni: Startup alchemy, mixing data literacy and attribution with empathy and collaboration
September 26, 2023 07:31 - 47 minutes - 65.6 MBWhat’s up folks, today I have the pleasure of sitting down with Lucie De Antoni, Head of Marketing at Garantme. About Lucie Born and raised in France, Lucie got her start in event management before joining AirPlus International, the financial subsidiary of Lufthansa. At AirPlus she wore both marketing and communications hats, at local and global levels She stayed in the travel market moving over to HRS Group, an eComm company focused on hotels distribution where she got a taste o...
89: The viability of warehouse-native martech: Insights from 10 industry experts
September 19, 2023 06:18 - 59 minutes - 82.4 MBWhat’s up folks, today we’ll be joined by various martech pros sharing their opinions on the topic of warehouse-native martech. The landscape of marketing technology architecture has been undergoing – what you might call – a seismic shift and many don’t even realize it. In this transformation, there’s a remarkable development - warehouse-native marketing technology, an innovative breakthrough that promises to reshape the entire industry for the better, but comes with plenty of ques...
88: Tamara Gruzbarg: A hybrid approach to CDPs, white box predictive modeling and AI as a human in the loop system
September 12, 2023 06:22 - 55 minutes - 76.9 MBWhat’s up folks, today I have the pleasure of sitting down with Tamara Gruzbarg, VP Customer Strategy at ActionIQ – an enterprise Customer Data Platform. Summary: The discussion centered around the nuanced relationship between AI, marketing, and customer data platforms (CDPs). Tamara highlighted the excitement and limitations of AI, emphasizing the irreplaceable role of human creativity and business context. Her insights extended to the advancements in generative AI, the flexible a...
87: Michael Katz: The Evolution of packaged CDPs, democratizing ML and the myths of composable and zero data copy
September 05, 2023 06:09 - 57 minutes - 78.5 MBWhat’s folks, today I’m pumped to be joined by Michael Katz, CEO and co-founder at mParticle, the leading independent customer data platform. Summary: In the contentious debate over Packaged and Composable CDPs, Michael delivers a clear-eyed perspective that cuts through the hype. Rejecting the idea that Pacakged CDPs are becoming obsolete, he emphasizes the continued importance of data quality, integrity, and privacy, and he warns against becoming entangled in marketing illusions....
86: Deanna Ballew: Embracing open source composable martech, AI literacy and qualitative insights
August 29, 2023 06:23 - 49 minutes - 67.9 MBA Two Decade Journey Through the Whirlwind of Tech When asked about her impressive tenure at Acquia and Widen, spanning nearly 20 years, Deanna offered a wealth of insight. Unlike many professionals in the tech industry who frequently switch roles, Deanna has remained at Widen, continuing with the organization even after its acquisition by Acquia. The secret to her long-term commitment, she explained, is the opportunity for growth and the freedom to evolve without stagnation. In...
85: Arun Thulasidharan: Warehouse-native martech and an alternative pricing model
August 22, 2023 06:36 - 46 minutes - 63.4 MBSummary: Arun clarifies 'warehouse-native' and 'connected' concepts, positioning Castled.io as a flexible solution that caters to specific customer needs. He addresses challenges in traditional martech, such as the disparity between customer base size and value derived, and presents Castled.io's unique solutions like an alternative pricing model and immediate data access. Arun navigates the issues of a warehouse-native approach, providing strategies for handling real-time data and m...
84: Tejas Manohar: The past, present, and future of Composable CDPs
August 15, 2023 06:22 - 1 hour - 83 MBSummary: The future of CDPs, as envisioned by Tejas, is a more flexible, adaptable data architecture that Hightouch is actively shaping. Hightouch, even without the data collection component, is recognized by some of the largest companies in the world as their go-to CDP. Tejas stresses that the reconciliation of 'truth' in data between marketing and data teams isn't solely a tech or architecture problem; it requires an operational shift and closer collaboration between teams. The co...
83: Kate Nowrouzi: Mailgun's VP of Deliverability on email subdomain strategies and inbox placement tools
August 08, 2023 06:08 - 42 minutes - 58.1 MBWhat’s up everyone, today we’re joined by Kate Nowrouzi, VP of Deliverability at Mailgun by Sinch. Summary: Kate brilliantly dissected the complex realm of email marketing, highlighting the critical need for strategic decision-making and a meticulous, step-by-step approach to restore domain reputation. Drawing upon her unique shift from fighting spam to aiding marketers, she illuminated the nuanced layers of email deliverability. Reinforcing the superiority of genuine engagement ov...
82: Scott Brinker: Balancing excitement for AI and composability with a renewed focus on the human element in martech
August 01, 2023 06:07 - 47 minutes - 65.6 MBWhat’s up everyone, today we have the distinct honor of being joined by the Martech Landscape creator, the Author of Hacking Marketing, The Godfather of Martech himself, mister Scott Brinker. Summary: Scott sees AI as a power boost, not a replacement in marketing. He imagines marketers wielding AI to parse data and enhance specialist roles. AI's potential when combined with composability democratizes technical tool access, letting every marketer glean key insights from huge data. Y...
81: Pini Yakuel: Self-optimizing campaigns, the cost of generalization and packaged Martech
July 25, 2023 06:06 - 46 minutes - 63.9 MBWhat’s up everyone, today we’re joined by Pini Yakuel, a trailblazing entrepreneur and the dynamic CEO of Optimove, a company at the forefront of AI in marketing. Summary: Pioneering the intersection of AI and marketing, Pini Yakuel sheds light on the transformative potential and present limitations of AI in the creative process. With Optimove, the era of hyper-personalized marketing campaigns has been around for a while, encouraging early-stage marketers to embrace the uniquely hu...
80: Wyatt Bales: Redefining marketing with AI, SQL, full-stack pros, and the automation of end-to-end campaign requests
July 18, 2023 06:43 - 50 minutes - 68.8 MBSummary: Wyatt Bales served up an awesome episode, calling marketers to defend themselves with SQL proficiency amidst rising AI and automation. His vision? The future marketer as a 'full-stack' pro, tech-savvy and strategic, partnering with AI to steer marketing operations to be faster and more data-driven. Wyatt emphasizes maintaining a strong grasp on foundational skills alongside AI tools. In his projected future, consumers willingly opt into hyper-personalized, non-intrusive ads...