![Human Centered artwork](https://is1-ssl.mzstatic.com/image/thumb/Podcasts124/v4/67/e3/13/67e3139b-58d7-0308-5fb1-ecd9507ce83e/mza_14445345780736932029.jpg/100x100bb.jpg)
Why Experience Brands Are Rethinking Loyalty
Human Centered
English - May 15, 2023 13:01 - 33 minutes - 45.6 MBMarketing Business Management human centered customer experience customer experience human centered vml vmly&r vmlyr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Humanized Commerce – Driving Brand Purpose in a Digital World
Episode 25: Why Experience Brands Are Rethinking Loyalty
On this episode of Human Centered, host Nick Brunker is joined by VMLY&R Managing Director, Adam Troyak to chat about why (and how) brands are rethinking their loyalty programs -- and how it's merging with CX in a meaningful, fundamental way. They discuss how the perception of value is evolving, why building a relationship is crucial and how leaders can bring the best of their organization together in service of their customers & guests.
We'd love to hear your feedback! Email the show: [email protected]. To learn more about the CX practice at VMLY&R, visit vmlyr.com/cx