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The Importance (and Challenge) of Delivering Ethical CX

Human Centered

English - November 04, 2021 12:10 - 25 minutes - 35.1 MB
Marketing Business Management human centered customer experience customer experience human centered vml vmly&r vmlyr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Driving CX through EX - How Company Culture Can Deliver True Business Value
Next Episode: CES 2022 - How (and why) the world's largest technology expo is getting more human

Episode 11: The Importance (and Challenge) of Delivering Ethical CX

On this episode of Human Centered, host Nick Brunker chats with VMLY&R's Global Lead, Human Centered Design & Executive Director of CX Transformation, Jason Gaikowski, about the importance (and the challenge) of delivering ethical CX. They discuss why it's a challenge worth tackling along with a simple, acronym-based framework to consider when approaching the work. Plus, they share some tips on ensuring leaders are being truly empathetic when building meaningful, useful customer personas.

Host: Director, Experience Strategy, VMLY&R - Nick BrunkerGuest: VMLY&R Global Lead, Human Centered Design & Executive Director, CX Transformation - Jason Gaikowski

We'd love to hear your feedback! Email the show: [email protected]. To learn more about the CX practice at VMLY&R, visit vmlyr.com/cx

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