The rise of the 4 day workweek - How the Wanderlust Group increased productivity by reducing hours

With many calling it a life-work revolution, covid inadvertently brought about a huge work experiment, where people have had to juggle home and work life and boundaries became less defined. As a result, employees are now choosing to work for companies that are willing to offer a more flexible working arrangement. The Wanderlust Group has operated on a 4-day workweek over the last 18 months,  and since shifting to that model has grown revenue by 100% year over year. We invited Meghan Keany Anderson, CMO of the wanderlust Group on the podcast to ask her how smaller businesses can compete for talent in an employee-driven marketplace.

We ask Meghan about the practicalities of implementing a 4 day work week, does it help with employer branding when trying to source and attract new talent and what insights she can give us about the benefits and pitfalls (if any) from a company that has been walking the walk for the last 18 months.

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