Measure, message, monitor: takeaways from COP27 and G20

In this episode of What's at Stake, Bryan hosts Penta managing directors Stratton Kirton and Jonathan Graffeo, as well as senior associate Matthew Robbins, for a conversation on an eventful November for businesses and policymakers.

ESG is top of mind for many business leaders, with sustainability issues featuring prominently at the G20 summit and the election of a new Republican majority in the House of Representatives. Meanwhile, an underwhelming COP27 conference raises important questions for businesses trying to tell their ESG stories: How are stakeholder attitudes about sustainability changing? And how should businesses tell their ESG stories in an evolving landscape?

As Stratton, Jonathan, and Matthew explain, media and public attention to environmental issues is growing, even as advocates express disappointment at the lack of new actions announced at COP27. Jonathan breaks down how businesses can communicate their ESG priorities in a way that resonates across the ideological spectrum. Plus, the group discusses "the three Ms" of stakeholder engagement: measure, message, and monitor.

Read Penta's new analysis on media coverage and partisan sentiments on ESG issues here.