Are You Using Your Gut or Your Data to Run Your Business? | with Denise Cumberland | Ep. #011

Howie Grow A Brand

English - September 17, 2020 15:00 - 17 minutes - 12.4 MB
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Previous Episode: Is Your Brand Aiming For Progress or Perfection? | with Kris Wittenberg | Ep. #010

Next Episode: Lean Into Being Better With These Easy Steps | Ep. #012

Market research can be helpful.

It can help us determine the best ways to communicate with our customers and help us utilize the best messaging to make connections and build loyalty. However, just because we are using research doesn’t mean the data we have is foolproof.

Today, we’re talking to organizational leadership expert Denise Cumberland, Ph.D. Dr. Denise Cumberland is an insight-driven marketer, focusing on consumers and how data can help bring those insights into reality. She’s also an associate professor at the University of Louisville, teaching in the MS Human Resource education program and the BS organizational leadership and learning program. Denise is a great friend, a great colleague, and a super sharp mind, and we’re going to talk about how it is as we as business leaders can take all the data that we receive and process it in a way that we know which actions to take, and which actions to avoid.

Ready to get started? Great. Let’s go!

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