How Would You Beat? Guest Steven Johnson and the "Adjacent Possible" | Jobs-to-be-Done

In this episode we talk with special guest Steven Johnson. Steven is a New York Times bestselling author of 13 books, including books on the history of innovation. He is the host of AdjacentPossible.substack.com

We discuss innovation, the history of ideas, and what Steven calls the "Adjacent Possible." The podcast includes practical ideas and method product teams can use to improve their success.

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Key moments with today's guest Steven Johnson:

00:00 Introduction to Steven Johnson and what exactly the "Adjacent Possible" concept is. 

08:00 Steven talks about figuring out what technologies could be useful to use the "Adjacent Possible" concept and Jobs-to-be-Done.

13:09 Jared and Jay talk about integrating the  "Adjacent Possible" with Jobs-to-be-Done for competitive analysis and more.

21:18 How to fit related "jobs" into the "Adjacent Possible" framework

30:17 Trying to be a Gutenberg-like innovator in today's society,  the Metaverse and other product examples

42:31 Blockchain transforming from play to an actual need.

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✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
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