Lucy Mazalon, Head Editor/Operations Director at Salesforce Ben & The DRIP

Lucy Mazalon, Head Editor/Operations Director at Salesforce Ben & The DRIP, is a long-time ecosystem member who offers a unique voice via Salesforce Ben & The Drip that helps Salesforce practitioners up-level their careers. Lucy shares her perspective of how ISVs are adjusting their strategies as in-person events have come to a halt due to COVID. Lucy walks through how to run effective experiments in driving leads, sharing best practices like looking at time on page and impressions but not getting too caught up on vanity metrics and focusing on results. Learn about the rule of 7 and how it drives action from your customers.

This episode is brought to you by Appiphony. Appiphony is a leading Product Development Outsourcer that has been helping AppExchange partners architect, develop and get their apps through the Salesforce security review, since 2009. Appiphony is the only PDO funded by Salesforce Ventures and its customers include Stripe, Slack, LinkedIn, Docusign, and Salesforce. Visit www.appiphony.com to learn more about how Appiphony can help your organization successfully launch their app on the Salesforce AppExchange today.