How to Pitch Your Business Idea to Your Family

Alberto was excited to start his own business but had to be strategic about telling his concerned Mexican mom. And Marlene Orozco, who studies Latino entrepreneurs in the U.S., speaks with Juleyka about the challenges and opportunities entrepreneurs face, and how their families can best support them.

Featured Expert: 

Marlene is a doctoral student in Sociology and is the Lead Research Analyst with the Stanford Latino Entrepreneurship Initiative, a program that explores and expands our knowledge of the Latino entrepreneurial segment of the U.S. economy through research, knowledge dissemination, and facilitated collaboration. The program conducts annual national surveys to assess the current state of U.S. Latino entrepreneurship and is curating a significant panel of Latino entrepreneurs to enable longitudinal research to understand trends over time. Marlene holds a B.A. from Stanford with Honors and an Ed.M. in Education Policy and Management from Harvard.Marlene is trained in both qualitative and quantitative methods of research. She is an IES Fellow in Quantitative Education Policy Analysis, a Mellon Fellow, and an EDGE Fellow and mentor at Stanford. Her current research focuses on immigrant integration and pathways of social mobility through entrepreneurship.

If you loved this episode, be sure to listen to When Mamí Doesn't Respect Your Hustle, and She Had to Choose Her Career over Her Parents.

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