How to build a dynamic brand with Henrietta Rix, Co-Founder of RIXO

With the UK fashion sector’s annual revenue estimated to be just under £60 billion, it is a highly competitive sector in which you need a strong brand to differentiate your offering. Given this, I wanted to speak with an expert about how to build a fashion brand that stands out from the crowd. 

In this episode, I speak with Henrietta Rix, Co-Founder of RIXO, a leading British womenswear brand. Together with her co-founder Orlagh McCloskey, the pair founded RIXO in 2015 to bridge the gap between great fitting pieces and unique designs and offer a dynamic in-person experience too. 

Keep listening to hear Henrietta’s advice on starting a fashion brand and why sticking to your roots and gut feelings will help you to distinguish your brand from its competitors. 

Henrietta’s advice: 

When building a dynamic brand, be true to yourself and to your original ideaFind a gap in the market Be passionate about what you doTiming is vital but stick to your original mission to bring back the dynamismInstagram is a readily accessible and fast way to spread your brand’s image once you know what you want to do Immerse yourself in the product and become familiar with every single aspect of production and salesKnow every department of your business inside out even if you’re delegating a lot of itListen continually to your customers - imagine you are one of them, learn from their feedbackPay attention to company culture and make sure your staff are loyal to the ethosKnow your competitors but don’t worry about them, no need to copy themDon’t overproduce; try sustainable initiatives like rentals/preloved/alterationsAvoid wastage and dead stock at the year’s end 

FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at [email protected] or DM us on instagram @fallowfieldmason. 

Let us know how your start up journey is going or if you have any questions you would like us to discuss in future episodes. 

FF&M recommends: 

LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence

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