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How To Share

54 episodes - English - Latest episode: over 2 years ago -

The travel marketing podcast designed to help marketers and content creators find, write, and share their story with the world. With experience marketing award-winning hotels, Amy Draheim helps listeners craft stories worth sharing—stories that do more than sell a room or destination—they inspire.

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Episodes

Ep. 48: The future of hotel design, with Rebecca Weinstein.

August 24, 2021 07:00 - 27 minutes - 19.1 MB

Rebecca Weinstein is the Director of Design at Highgate, a trailblazing hospitality firm known for developing bespoke hotel brands, predicting trends, and running hotels effectively. Highgate is currently taking over 3-5 hotels each month. They're betting on life springing back to normal, and on places like New York and Miami, while also diversifying their portfolio with strategies built to meet this moment. 

Ep. 47: 5 Hotel Marketing Trends For Fall

August 05, 2021 07:00 - 16 minutes - 11.4 MB

With the Delta variant looming in the not-so-distant background, Amy shares how to take advantage of this "post-pandemic" moment, however fleeting, by making the latest trends in hospitality marketing work for your property in the months ahead. From installing a text messaging app, to queueing up life cycle emails, this actionable podcast episode will prepare you for fall, and help you set your marketing strategy and budget for the year ahead. All in less than 20 minutes.

Ep. 46: Past, present and future hospitality, with Moniqua Lane.

July 08, 2021 07:00 - 53 minutes - 36.8 MB

Moniqua Lane checks back in with Amy on post-pandemic hotelier life, current projects, and future hospitality plans. Moniqua shares some silver linings born out of the pandemic, including The Citizen Tucson Hotel, her upcoming UNESCO-backed food hall partnership, a glamping project on an Arizona winery, and why representation matters when it comes to DMOs. Moniqua first appeared on episodes 21 and 22 to talk about The Downtown Clifton Hotel in September 2020.

Ep. 45: Redefining Success, with Nicole Smith.

June 15, 2021 07:00 - 30 minutes - 20.9 MB

Success means different things to different people. For Nicole Smith, founder of Flytographer, a global company that's captured over 3 million memories across six continents to date, success is about reclaiming her calendar and her time. Nicole's story of entrepreneurship, single motherhood, and how she built a multi-million dollar business is awe-inspiring. Listen and learn.

Ep. 44: The New Rules of Graphic Design, with Ryann Kivel.

June 03, 2021 16:00 - 34 minutes - 24.1 MB

Ryann Kivel, co-founder of Sauced Marketing, and owner of Napkin Ink, joins me on the podcast this week to talk through the new rules of graphic design, and argues that DIY tools to build your own website and brand are actually a very good thing. We'll also give you a sneak peek of Sauced Marketing, our turnkey 90-day marketing-in-a-box solution built for restaurants.

The New Rules of Graphic Design, with Ryann Kivel

June 03, 2021 16:00 - 34 minutes - 24.1 MB

Graphic designer, Ryann Kivel, is joins Amy to talk through the new rules of graphic design. How technology has disrupted the industry, for better or worse. We’ll learn about Napkin Ink and why she built it. We’ll get some actionable tips along the way. Plus, you’ll finally get the scoop on Sauced Marketing.

Ep. 43: On The Road Again, with Katherine Parker-Magyar

May 06, 2021 07:00 - 24 minutes - 17 MB

Traveler writer, Katherine Parker Magyar, joins Amy to share her story and dive into this present moment: travel finally opening up again. We talk through the latest travel trends, from Europe opening up, to vaccine passports, and from eco-travel to cultural immersion.

Ep. 42: 10 Hotel Marketing Lessons From The Past Year

April 20, 2021 07:00 - 23 minutes - 16.1 MB

It’s been a year of podcasting, and a year of pandemic life. In this episode, Amy shares the lessons that she’s learned, and the changes that have informed her hotel marketing strategies over the last 12 months. Amy shares examples of how each of these lessons has played out in practice, and how to harness these marketing strategies in the future.

Ep. 41: How to Make Travel More Accessible, with Natasha Graves

April 06, 2021 07:00 - 33 minutes - 23.1 MB

Natasha Graves is the founder of VacayAbility, a tourism website dedicated to making travel more accessible, and more welcoming for all. Globally, accessible travel represents a massive market that's been historically overlooked. Pre-pandemic, 27 million people who were disabled were also traveling, and planning 80 million trips, to the tune of $60 billion dollars. Why aren't we meeting these travelers' needs?

Ep. 40: History Making Women in Travel

March 25, 2021 07:00 - 31 minutes - 21.6 MB

This month, and every month, we honor all the women across the world rewriting the hospitality industry. In episode 40, we're highlighting 16 interviews with women in travel and hoteliers making history. Featured guests: Frances Kiradjian, Ariela Kiradjian, Amy Ogden, Alyssa Ramos, Eve Dreher, Aditi Verma, Moniqua Lane, Lindsay Paige Stein, Jamila Ross, Jessica Blotter, Sarah Dandashy, Robin Staten, Austen Tosone, Sonia Thompson, and Davonne Reaves.

Ep. 39: How to travel responsibly, with Ashley Blake.

March 09, 2021 08:00 - 33 minutes - 23.5 MB

As we begin to see the light at the end of the pandemic, Ashley Blake, founder of Traverse Journeys, joins the show to discuss responsible travel. Ashley's prediction? The future of travel will be more purposeful, meaningful, and impactful, than ever—both for travelers and the communities we visit.

Ep. 38: From one hotel to many hotels, with Davonne Reaves.

February 23, 2021 08:00 - 33 minutes - 23.3 MB

Davonne Reaves is the founder and chief hospitality strategist of The Vonne Group, where she helps aspiring hotel owners achieve their dreams. She’s a woman on a mission, with a goal of creating 221 Black hotel owners in 2021.

Ep. 37: How to make your hotel more inclusive, with Sonia Thompson.

February 09, 2021 08:00 - 49 minutes - 34.3 MB

Sonia Thompson, marketing strategist, author, and founder of Belonging University, joins the show to fill in the blanks about inclusive marketing. Sonia's real world examples and actionable strategies will help you make your hotel more inclusive, STAT.

Ep. 36: Level Up Your Social Strategy, with Austen Tosone.

January 26, 2021 08:00 - 37 minutes - 25.9 MB

Digital content creator, Austen Tosone, shares her story. Then, Austen throws on a hotel marketing hat to help Amy navigate the changing landscape of social media for hotels. It's time to add short form video content to your hotel marketing mix. Listen and learn.

Ep. 35: Tiny Hotel, Big Impact, with Robin Staten.

January 19, 2021 08:00 - 30 minutes - 21.1 MB

Robin Staten, founder and CEO of Tiny Urban Escapes, joins Amy to talk about her female developed, owned, and managed luxe boutique hotel company focused on creating one-of-a-kind experiences by transforming upcycled shipping containers into private suites.

Ep. 34: Top travel trends of 2021, with Sarah Dandashy.

January 05, 2021 08:00 - 38 minutes - 26.6 MB

In our kick off to 2021 and season 3, Sarah Dandashy joins the show to dissect the top travel trends of 2021. How will the travel industry begin to rebound? What steps are being taken to ensure the travel industry's recovery? From flexible cancellation policies to hotel lobbies as COVID testing facilities, one thing is certain: our industry will recover stronger—and more tuned into travelers' mindsets—than ever before.

Ep. 33: 2020 Hospitality Year In Review

December 29, 2020 08:00 - 23 minutes - 16.1 MB

2020 gave us a new vocabulary, sleepless nights despite high thread count sheets, and resilience even in our darkest hours. ⁠ We've compiled 13 interviews with 14 brilliant minds in hospitality and travel, into a snapshot of the year. ⁠It's a story of intense fear and hope, a story of inclusivity, and a story of growth amidst discomfort.⁠ Watch the 5 minute video or listen to the full episode. Catch up on your favorite episodes now, because Season 3 kicks off  January 5, 2021.

Ep. 32: How to travel kindly, with Jessica Blotter.

December 08, 2020 08:00 - 34 minutes - 24.2 MB

The “Leading the Way” entrepreneurship series continues with Jessica Blotter. Jessica is the founder of Kind Traveler, the first socially conscious, give and get hotel booking engine. Jessica joins Amy to share what she’s built, why she built it, and what she’s learned.

Ep. 31: How to dream big and eat well, with Jamila Ross.

December 01, 2020 08:00 - 25 minutes - 17.4 MB

Hotelier and restaurant owner Jamila Ross shares her entrepreneurial journey, including where she gets that unmistakable drive to create, her advice to aspiring entrepreneurs, and the defining moments along the way. This is the second half of a two part episode, the first half aired 11/24/2020.

Ep. 30: Making history, Jamila Ross and The Copper Door B&B.

November 24, 2020 08:00 - 24 minutes - 17 MB

The entrepreneurship series continues with Jamila Ross, a non-traditional hotelier who's made a big impact with The Copper Door B&B, a small hotel in historic Overtown, Miami. Part two airs 12/1/2020.

Ep. 29: Doing well by doing good, with Bashar Wali.

November 17, 2020 08:00 - 26 minutes - 18.5 MB

In part two, we're diving into what Bashar Wali's building, conscious capitalism, and the giveashitability factor. We’re getting the scoop on This Assembly, Practice Hospitality, and Bashar's vision for the future. Part one aired 11/10/2020.

Ep. 28: Unapologetically Bashar Wali, part one.

November 10, 2020 08:00 - 36 minutes - 24.9 MB

According to Bashar Wali, we exist in a world where Instagrammable moments rule, where service is too often mistaken for hospitality, and where you can ace a guest satisfaction survey and still be a miserable person. Something's off. Find out why Bashar's breaking the mold, and how to rethink what we all know. Part two airs 11/17/2020.

Ep. 27: Leading the way: Lindsay Paige Stein & The Roundtrip Collective.

October 27, 2020 07:00 - 26 minutes - 18.4 MB

Lindsay Paige Stein joins Amy on the first of a limited series focused on entrepreneurship. Lindsay is a NYC-based freelance writer and publicist, and the founder of The Roundtrip Collective.

Ep. 26: The new staycations: 5 hybrid hotel stays.

October 20, 2020 07:00 - 15 minutes - 10.5 MB

Travel is different right now. Rethink the staycation model to meet this moment: think workcations, schoolcations, hybrid meetings, and more.

Ep. 25: How to drive more revenue, with Sagar Bhakta.

October 13, 2020 07:00 - 36 minutes - 25.3 MB

Sagar Bhakta joins Amy to talk all about e-commerce for hotels. Sagar shares actionable tips on how to increase website conversions, so with the same traffic to your site, you can drive more bookings.

Ep. 24: How to make marketing more inclusive, with Joey Hamilton.

October 06, 2020 07:00 - 27 minutes - 18.9 MB

In part two, Joey Hamilton talks through how we can begin to broaden our perspective by making marketing more inclusive, and how casting a wider net can benefit the hotels, communities, and destinations we serve. Part one aired 9/29/2020.

Ep. 23: Where do we go from here, with Joey Hamilton.

September 29, 2020 07:00 - 41 minutes - 28.5 MB

You posted a black box, now what? Brand strategist Joey Hamilton joins the conversation to lead us through the intersection of tourism and the Black Lives Matter movement. This part one of a two part episode. Part two airs 10/6/2020.

Ep 22: One of a kind guest experience, with Moniqua Lane.

September 22, 2020 07:00 - 48 minutes - 33.4 MB

Moniqua Lane goes deeper into how she built a hotel that represents the community, a hilarious brush with a celebrity, and plans for her next project, The Citizen Hotel. This is part two of a two part episode. Part one aired 9/15/20.

Ep. 22: One of a kind guest experience, with Moniqua Lane.

September 22, 2020 07:00 - 48 minutes - 33.4 MB

Moniqua Lane goes deeper into how she built a hotel that represents the community, a hilarious brush with a celebrity, and plans for her next project, The Citizen Hotel. This is part two of a two part episode. Part one aired 9/15/2020.

Ep. 21: Think outside the hotel room, with Moniqua Lane.

September 15, 2020 07:00 - 50 minutes - 34.9 MB

Lawyer turned hotelier Moniqua Lane joins the show to talk about how she fell into hospitality, her response to the multiple crises we’re facing as a country, how that response has played out at the hotel level, and the driving force behind true community partnership. This is part one of a two part episode. Part two airs 9/21/2020.

Ep. 20: Emerging fall travel trends.

September 01, 2020 07:00 - 17 minutes - 12.1 MB

Amy discusses emerging travel trends to expect this fall. If you’re in the hospitality industry, you won’t want to sleep on these movements effecting the future of travel.

Ep. 19: 5 guest communication strategies for hotels.

August 18, 2020 07:00 - 21 minutes - 14.7 MB

Less is more, but not when it comes to guest communications. Now is the time to over communicate with your guests. Start by creating a script for your Front Desk agents. Take in-room materials online, send more Stay Cycle emails, update Life Cycle messaging, and roll out a text-based app to stay in touch.

Ep. 18: 5 storytelling ideas for hotels.

August 04, 2020 07:00 - 17 minutes - 12.3 MB

From leveraging guest reviews to harnessing the power of influencers, Amy shares 5 storytelling ideas for hotels. Listeners will also get a sneak peek of Marketing In A Box, a limited time, monthly subscription built for hotel marketers.

Ep. 18: 5 storytelling ideas for hotels.

August 04, 2020 07:00 - 17 minutes - 12.3 MB

From leveraging guest reviews to harnessing the power of influencers, Amy shares 5 storytelling ideas for hotels. Listeners will also get a sneak peek of Marketing In A Box, a limited time, monthly subscription built for hotel marketers.

Ep. 17: Quick summer catch up - BONUS

July 21, 2020 07:00 - 9 minutes - 6.5 MB

In this bonus episode, Amy looks back on the last 16, and shares some future plans. Going forward, you'll hear from her once every two weeks. Tune in to find out what's keeping Amy so busy.

Ep. 17: Quick summer catch up.

July 21, 2020 07:00 - 9 minutes - 6.5 MB

In this bonus episode, Amy looks back on the last 16, and shares some future plans. Going forward, you'll hear from her once every two weeks this summer. Tune in to find out what's keeping Amy so busy.

Ep. 16: Revenue management do’s and don'ts, with Aditi Verma.

July 14, 2020 07:00 - 36 minutes - 24.8 MB

Aditi Verma joins Amy on a trip down memory lane. The friends and former colleagues go back—way back—to the 2008 recession. Aditi talks through costly major revenue management mistake hotels made back then, and how to avoid making the same mistake again.

Ep. 15: How to attract guests to your hotel this summer.

July 07, 2020 07:00 - 13 minutes - 9.22 MB

Amy visits Lithia Springs Resort for her own staycation to witness the new guest experience first hand, and shares how to attract guests to your hotel this summer in the new age of travel.

Ep. 14: Branding your hotel and the new guest experience, with Eve Dreher.

June 30, 2020 07:00 - 27 minutes - 19.3 MB

Eve Dreher joins Amy to talk through the pillars of branding which remain a grounding force during crisis, four mindset shifts among travelers, and the new guest experience.

Ep. 13: A New Kind of Hospitality, with Damon Lawrence.

June 23, 2020 07:00 - 47 minutes - 32.6 MB

When Damon Lawrence looked around at hotel experiences, management, and ownership, he noticed something was missing: Black people. Damon set out to change that, and launched Homage Hospitality, the first hotel group dedicated to African American travelers in 2014. What happened next may surprise you...

Ep. 12: Ask Me Anything: Instagram Stories Edition

June 16, 2020 07:00 - 16 minutes - 11.4 MB

In Ask Me Anything, Amy answers a question from a hotel client in Belize. Colleen wants to know if Instagram Stories is worthwhile. Amy shares valuable tips, plus a hotel hashtags resource, to make getting started on Instagram Stories a cinch.

Ep. 12: Ask me anything, Instagram Stories edition.

June 16, 2020 07:00 - 16 minutes - 11.4 MB

Amy answers a question from a hotel client in Belize. Colleen wants to know if Instagram Stories is worthwhile. Amy shares valuable tips, plus a hotel hashtags resource, to make getting started on Instagram Stories a cinch.

Ep. 12: Ask me anything, Instagram Stories edition

June 16, 2020 07:00 - 16 minutes - 11.4 MB

In Ask Me Anything, Amy answers a question from a hotel client in Belize. Colleen wants to know if Instagram Stories is worthwhile. Amy shares valuable tips, plus a hotel hashtags resource, to make getting started on Instagram Stories a cinch.

Ep. 11: 8 Facebook tips for hotels.

June 09, 2020 07:00 - 18 minutes - 13 MB

Sure TikTok's the new kid in town, but tried-and-true Facebook should continue to play a key role in your social media marketing mix. In this rapid fire 20-minute episode, Amy shares 8 Facebook tips for hotels.

Ep. 10: How to do what you love, with Alyssa Ramos.

June 02, 2020 07:00 - 46 minutes - 32.2 MB

Alyssa Ramos dreamed of turning her life into a travel movie, she had no idea it would become a blockbuster. Alyssa joins the show to talk about life as a full time travel blogger, and how to do what you love.

Ep. 09: How to work smarter—getting schooled by the Class of 2020.

May 26, 2020 07:00 - 24 minutes - 16.8 MB

Amy taps into the Class of 2020 to learn how to make marketing more efficient, from apps, tech, and social media, to adopting their beginner's mindset.

Ep. 08: How to supercharge your storytelling, with Amy Ogden.

May 19, 2020 07:00 - 43 minutes - 29.6 MB

What moves the needle in PR, what stories belong in your social media strategy, and what’s the right story to tell as you begin to welcome guests back for the first time? Special guest Amy Ogden joins us to talk through storytelling and PR.

Ep. 07: How to build a marketing ecosystem.

May 12, 2020 07:00 - 19 minutes - 13.7 MB

Amy shares one of her secrets to success for hotel marketing clients. Not only does this secret streamline work flow, it increases conversion by engaging guests across all digital marketing channels.

Ep. 06: How to tap into your creativity in crisis.

May 05, 2020 07:00 - 18 minutes - 12.7 MB

Hop aboard the creativity-in-crisis train with Amy as she shares how to grow, connect with customers, and tap into your own creativity right now.

Ep. 05: How to market your hotel now, with Frances & Ariela Kiradjian.

April 28, 2020 07:00 - 53 minutes - 36.5 MB

Amy digs into how the pandemic has affected hospitality, and how to market your hotel today and tomorrow. Two of the most influential women in the boutique hotel industry weigh in on this inspiring episode about the future of travel.