The Art Hustle with Jesse Reno

In this episode we cover:

3:13- Jesse's particular brand of hustle and the rules he created for himself early in his career that enabled him to make contacts and get gigs

6:24- What Jesse's art business looks like and when he accepts licensing deals

8:29- Living with mistakes in life, your business and in your work and discovering that often, they're not mistakes at all

13:07- How Jesse managed to get his work into over 100 galleries and the work required to maintain that level of activity

16:50- The advantages of hiring a studio assistant

18:20- How Jesse uses an inventory system to keep track of his work

19:49- Managing the struggle to shift back and forth between running the business and making art

23:50- Navigating relationships with galleries that don't want you to sell your work elsewhere or do your own marketing

31:31- How Jesse arrived at his pricing

38:00- Outsider art, what it means and how Jesse's art fits into the scene

42:27- Jesse's favorite Oregon beaches for getting away

44:14- How the lack of an academic background can be an advantage in dealing with galleries and growing your art business