How She Did That
212 episodes - English - Latest episode: 8 days ago - ★★★★★ - 65 ratingsThe How She Did That Podcast was created for Online Agency Owners and Virtual Service Providers to have a place to grow and learn together. Each episode will provide tech, team, leadership, and business advice that can be immediately implemented. Let's build a business we love!
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Episodes
How to Infuse Mission, Vision, Values into Your Agency's Day to Day - Part 1
April 12, 2024 14:05 - 21 minutes - 19.6 MBIn this episode of the How She Did that Podcast, our focus is on the importance of mission and vision statements for your business. These are not just documents to be created and forgotten; they are the guiding stars for your business's direction and decision-making. I broke down the difference between mission and vision statements and provided examples from well-known companies like Starbucks, Nordstrom, Duolingo, TikTok, IKEA, Disney, and the BBC. I also shared practical tips on how to ...
3 Steps to Creating the Perfect Agency SOP
March 29, 2024 08:00 - 7 minutes - 6.88 MBIn this episode of the How She Did That Podcast, I am sharing three key steps to creating the perfect agency SOP. SOPs or Standard Operating Procedures, are an important part of creating templated systems and processes within your agency. With these guides in place, it is much easier to ensure consistency among your team as they work together and support clients. In this episode you'll learn: The importance of breaking down complex processes into smaller, more manageable SOPs How to...
3 Ways to Make Clients Happy that Cost $0.00
March 22, 2024 09:00 - 7 minutes - 6.47 MBIn this episode of the How She Did That podcast, we dive into the art of client satisfaction without the need for extravagant gifts or expenses. I share three actionable strategies that can significantly boost your client's happiness and ensure a thriving, repeat business relationship. Define Success with Your Client - Understanding what success looks like to your clients is crucial. This ensures that you're focusing on what truly matters to them and addressing any potential fears they migh...
The 10 Things Successful Agency Owners Have in Common
March 08, 2024 09:00 - 12 minutes - 27.5 MBIn this episode, I'm sharing a fast and furious list of the 10 Things Successful Agency Owners Have in Common (plus a couple bonus tips too). Between my three different coaching programs, where I'm working with close to 100 different agency owners at all different stages in their journey, I've been able to see first hand the commonalities that set successful agency owners apart. 1 - Mastering Delegation: Successful agency owners practice the art of delegation, understanding that they can...
3 Ways to Get Out of a Mindset Rut
March 01, 2024 09:00 - 12 minutes - 11 MBIn this episode of the How She Did That podcast, we are talking about 3 powerful ways to break free from a business mindset rut. As a business owner, you are bound to experience disappointments and challenges from time to time, and sometimes those situations can leave us feeling stuck or completely unmotivated. I'm sharing a bit about my own experiences with mindset ruts and offering strategies to help you endure the tough times and reignite your passion for your business. In this episode w...
How The Agency Alliance Membership Can Support Your Online Agency’s Growth
February 24, 2024 20:38 - 26 minutes - 24.1 MBHave you heard about the brand new membership community for agency owners that I just launched? It’s called The Agency Alliance Membership and, in this week's episode I’m sharing all about why I created it, what’s it all about and why over 50 agency owners said “yes” to joining within the first 48 hours of opening the doors! >>> Click Here To Learn More About The Membership & How To Join While Founding Member’s Pricing Is Still Available <<< The Agency Alliance Membership is a game change...
The Leader Within: Cultivating Self-Leadership in Your Online Agency Team
February 16, 2024 09:05 - 15 minutes - 14.3 MBIn this week's episode of the How She Did That podcast, I’m sharing how to cultivate self-leadership within your online agency team. I am a firm believer that every single member of your team, no matter their role, is a leader in their own right and it is my responsibility as CEO to help them develop those skills! By supporting them in seeing themselves as leaders and providing opportunities for growth, you can foster a culture of ownership, dedication and excellence within your company. In...
From Chaos to Clarity: Revamping Leadership Team Meetings for Success
February 09, 2024 11:00 - 16 minutes - 15.4 MBIn this week's episode of the How She Did That podcast, I dive into the transformative changes we've made to our leadership team meetings to enhance productivity and maintain focus on our business goals. As a high quick start business owner with unmedicated ADHD, I found that our previous approach led to chaos and a lack of direction. We'd start the year with a strategic plan, only to lose sight of it as time went on. To combat this, we've implemented a new structure for our weekly leadersh...
Breaking Down The Me To We Framework
February 02, 2024 06:00 - 18 minutes - 16.5 MBIn this week’s episode, we’re going back to basics! It’s been a while since I spoke about my signature process called the Me to We Framework, which is the foundation of my coaching process for agency owners. This 6-step framework was created to take you from being a solopreneur to being able to fully embrace the CEO role in your agency and includes everything from “agency-fying” your offer, hiring, and handling those nasty mindset gremlins that will inevitably creep up! In this episode I’m ...
4 Ways We Get Clients For Our Agency
January 26, 2024 06:00 - 15 minutes - 14.6 MBIn my three day workshop I hosted this week for online agency owners, I talked about one of the hardest but necessary conversations in business - money and how to be intentional with the money we bring in and spend within our agencies. One of the keys to profitability in an agency is making money! Seems kind of obvious, right? But obvious doesn’t mean easy or guaranteed. It takes work and it requires intentionality. In order to make money, you need clients. And in order to get clients, you n...
Diversifying Revenue Streams
January 19, 2024 06:00 - 17 minutes - 15.7 MBWe hear all the time that diversifying our revenue is something that we need to do, but no one tells us how to do it. As service based business owners, we are so used to serving and supporting others that the idea of doing anything other than that can be intimidating. This is why today I want to talk about how to diversify your revenue streams as a service based business, whether you are a solopreneur or an agency owner, and offer insight into some options you might be able to explore such a...
More Isn’t Always Better: Growing Your Agency’s Team Deeper Rather Than Wider
January 12, 2024 06:00 - 16 minutes - 15.4 MBUpdate! New episodes of How She Did That will now be released on Fridays instead of Thursdays. 🙂 In this episode we are talking about why more isn’t always better. Are you struggling with the sustainability and profitability of your agency? There has been a lot of talk in the online space recently around 2023 being a year of contraction rather than expansion. A lot of you may be wondering what this means for the future and questioning if owning an agency model business is sustainable. The sh...
3 Things Smart Agency Owners are Prioritizing in 2024
January 05, 2024 06:00 - 28 minutes - 25.7 MBHappy New Year to all you How She Did That listeners! I am so excited to share with you all of the things I am ready for and looking forward to in 2024. I have a rock solid team that I feel great about, we already have new members joining us inside of The Agency Thrivemind, and in February I start my brand new program Expansive with a group of ladies I have known for a long time and absolutely adore! I’m also planning on hosting several live events again this year because last year they were...
How To Stay Connected to Your Team & Clients as the CEO of Your Agency
October 19, 2023 05:00 - 18 minutes - 17.1 MBSomething that I see a lot of from the women inside of Agency Thrivemind is the fear around being disconnected from your team and your clients as the CEO of your agency. Whether you keep your agency small or large, where you fit within your agency and what you are doing day to day is going to shift and change as you grow. But once you start working more behind the scenes, stop being client-facing, and start doing less of (or none of) the implementation and delivery, I know the fear is that th...
5 Numbers to Stay On Top Of In Your Online Agency
October 12, 2023 05:00 - 19 minutes - 18.3 MBThis episode is all about one of my least favorite topics ever... numbers. As CEOs of our agencies, we have to do the hard work that isn’t always fun, but is necessary. And while I love watching numbers pile up in terms of money, I do not necessarily love documenting them or tracking them, especially when things aren't going as well, right? Whether you are a newer agency owner or more seasoned like myself, I still want you to listen to this episode because even I need to be reminded of these ...
Crafting A Reimagined Vision For Your Online Agency
October 05, 2023 05:00 - 14 minutes - 13 MBWelcome to Season 10 of The How She Did That Podcast! This month marks the 5 year anniversary of this podcast, and I am super excited to introduce you to this new series we have prepared. This season is going to be a series all about owning and growing an agency, and it will be strictly solo episodes of just me, myself, and I, because I am in a place where this is a very strong primary focus of mine! (In addition to hosting live events, which you will hear more about soon!) We are kicking...
How She Overcame Her Doer Nature and Allowed Herself Time To Recover
September 14, 2023 05:00 - 16 minutes - 14.7 MBToday’s guest is one of my Launch Manager Certification Alumni, Willemijn Maas. She is based in The Netherlands and works with international clients and experts who want to grow in the online space. As a former MD, Willemijn is much more than an Ops professional. She infuses energy management into her work and guides you on how to run a business while experiencing health issues like, for example, burnout, vertigo, and chronic fatigue syndrome, all of which she has experienced. In this episod...
How She Overcame Depression And Asked For What She Needed
September 07, 2023 05:00 - 20 minutes - 18.7 MBJoining me today is my amazing and dear friend Bethany Hawkins. Bethany is the CEO and Founder of Crackers In Soup Podcast. Being a black woman who worked in corporate for over 18 years, she knows what it is like to not be heard, so she decided to create a company that ensures all historically underrepresented voices are heard. Believing that sharing knowledge is the only way to help us create generational wealth, Bethany is now sharing what she has learned in her decades of business experi...
How She Overcame & Moved Through Grief
August 31, 2023 05:00 - 27 minutes - 25.1 MBMy guest today is Annie Sanchez. Annie is not just an online friend but also an in person friend because she happens to live here in Albuquerque, NM which is where I live! Annie describes herself as a seeker, a navigator of change, a believer in possibility, and the Queen of the In Between. Annie is on a mission to help people find possibility in the moments that matter most. She coaches highly sensitive, visionary leaders and entrepreneurs through life-shifting grief as a strategic and em...
How She Overcame a Toxic Business Culture and Built A Business That Made Her Proud
August 24, 2023 13:42 - 26 minutes - 24.6 MBToday’s guest is Danni White. Danni has a story that so many of us coming out of corporate and moving into building something of our own can relate to. She is the CEO of DW Creative Consulting Agency, a digital marketing agency that focuses on helping small-to-midsize businesses gain visibility and increase their revenue through branding and web development. Additionally, she is the owner of DW Creative Publishers, a book publishing company designed to help individuals tell their stories thr...
How She Overcame a Layoff and Launched Into Full Time Entrepreneurship
August 03, 2023 05:00 - 11 minutes - 10.8 MBToday’s guest, Danielle Adams, is someone who has been a long term coaching client of mine. Over the years I have had the pleasure of watching her go from managing a full time job, a budding business, and a family to now supporting her inside of my program The Agency Thrivemind as she grows her thriving agency! She shares how she used a layoff from her employment as her “swim or swim” moment and realized that generating an income doesn’t have to come at the expense of your time or your sanit...
How She Honors Her Daughter's Memory: Persevering Through The Unthinkable
July 13, 2023 05:00 - 13 minutes - 12.4 MBOur guest today, Nakia Whittaker-Woody, is joining us on the podcast for the second time. Nakia has been able to work remotely with female social entrepreneurs, coaches, and small business owners over the past five years by partnering with them to expand their businesses. She aims to bring the Women of Color community together to create stronger impact and outcomes, leveraging our collective abilities and resources to address common goals. Nakia is committed to helping foster a whole entrepr...
How She Dared To Soar Higher
July 06, 2023 05:00 - 16 minutes - 15.5 MBMy guest today is someone who I have been facebook friends with and an admirer from afar for quite some time now, so it was so great getting to finally spend time having a real conversation with her! SharRon Jamison is a life strategist, author, minister, entrepreneur, and corporate leader. As a preacher's kid and a minister, she had internalized negative theological beliefs about money. As a result, she didn’t charge enough for her services because she struggled with reconciling and makin...
How She Learned To Prioritize True Rest
June 29, 2023 05:00 - 24 minutes - 22.5 MBWarning, this episode contains mentions of death, dying, and suicidal ideation, topics that can be sensitive to some. Listener discretion is advised. Today’s guest Lauren Marie Fleming is an author and founder of School for Writers™, a women-run and queer-owned business on a mission to help diversify publishing. She is an expert on creativity as a cure for burnout and the healing power of writing. When her brother died of cancer, she had to overcome PTSD and grief to start her business bec...
How She Leaned Into Saying "Yes" & Opened Up New Possibilities
June 22, 2023 05:00 - 17 minutes - 15.9 MBToday’s guest Dora Rankin built a startup with her own two hands, and now she spends her days supporting women business owners to create their dream lives! As a single mom and primary caretaker to two young children, she started with 17 years of experience as a senior level leader inside the corporate cult. Now, she is a Business Coach for ambitious women leaders who are ready to move from fledgling to flourishing and beyond fulfilling. She helps her clients uncover their purpose and activa...
How She Found The Strength To Leave
June 15, 2023 05:00 - 19 minutes - 17.6 MBIn today’s episode we are joined by email marketing strategist Ashley DeLuca. From the outside you would have thought she was living the American Dream. She grew up in a small town, went off to college, got a corporate job, and built a house with her then-husband, their baby, and their two dogs! Then, in the fall of 2021 she walked away from her abusive marriage with her toddler on her hip, and within 6 months she completely rebuilt her life from scratch using her business as her foundation....
How She Came Into Her Full Self
June 08, 2023 05:00 - 15 minutes - 14.2 MBRaise your hand if this is something you can relate to; you thought your life was going to be one way and then something happened that completely changed the trajectory and your life became something entirely different. I know there are some hands raised out there right now! And that's totally okay, in fact, this is probably a story that belongs to most of us! Joining us today is Rachel Pereyra. Rachel founded her business Mastermind Business Services in 2020 to change the world through oper...
How Ellyse Rebuilt Her Business After the Death of Her Brother
June 01, 2023 05:00 - 26 minutes - 24.1 MBWarning, this episode contains conversations on death and dying, a topic that can be sensitive to some. Listener discretion is advised. We are diving into our first episode of our summer series, How She Overcame, with a heavy topic right out of the gate, and joined by our special guest Ellyse Colson. Ellyse is sharing how she dealt with running her business during the passing of her younger brother after a battle with cancer. I want to thank Ellyse for her vulnerability in what I imagine ...
Bringing Our Humanity to the Business Table
June 01, 2023 00:52 - 7 minutes - 7.25 MBWe are back! Welcome to season 9 of the How She Did That Podcast. I’ve spoken in previous episodes about how 2022 was a really hard year for me. I was doing the bare minimum day to day to keep my business going. It wasn’t until the end of 2022 and early 2023 that I started to feel like me again, and in episode 150 I share more about how I did this! It occurred to me that so many of us are walking around fighting battles that those on the outside know nothing about, and we often feel so co...
How She Grew In Leadership & Self as an Agency Owner
January 26, 2023 06:01 - 21 minutes - 29.9 MBI am so excited to chat with one of the members of The Agency Thrivemind today! My guest, Mary Zargarian and her agency partner with teams and organizations to leverage their strengths in business and build systems to handle the rest. She joined The Agency Thrivemind when she was very early on in her agency growth, and it has been absolutely amazing to not only see the growth in her business, but to watch her grow as a leader and an agency owner over the past year! Mary shares her story of ...
How She Recognizes The Difference Between Fear and Intuition
January 26, 2023 06:00 - 22 minutes - 30.9 MBI tried looking up how many decisions we make in a day. The results were anywhere from 267 to 35,000! That’s quite a range! Either way, some decisions are easy (like do I want to take an extra nap today? = no brainer!), but others require a little more to process. Sometimes no matter how much fact-finding we try to do, we just have to pick a side and take action. This is especially true when it comes to our businesses, because that action helps bring clarity. This week I’m chatting with Hu...
How She Takes the Sleazy & Scary Out of Sales
January 18, 2023 18:10 - 15 minutes - 21 MBLet’s face it, no matter who we are, we all want successful launches within our business. After all, you’ve invested the time creating an offer to transform your audience. . . but they have to say ‘yes’ to what we’re selling in order to get the results. I’ve worn lots of hats as a launch manager, founder of a launch management agency, creator of a launch manager certification program, and business owner who has launched her own products and programs. I know it’s so important to be able to ...
How She Used TikTok to Grow Her Business
January 18, 2023 18:08 - 22 minutes - 30.9 MBHave you ever thought about using TikTok for your business but are just not sure how to make it work? Maybe you don’t wanna dance or you’re not sure it’s worth it to have one more social media platform to worry about. I get it! I personally choose to keep my Tiktok account to karaoke show tunes only! BUT, I think if you want to put the time, effort, and energy into making it work, TikTok has a TON of opportunities! And my guest today, Aubree Malick is going to show us how to do it! Aubree...
How She Leveraged a Rebrand to Position Herself for Success
January 12, 2023 05:30 - 16 minutes - 23 MBYou’ve heard the quote, “A woman who changes her hair is about to change her life,” right? Well, a woman who rebrands her company is about to change the world! It’s natural for us to grow and evolve - in life and business. It only makes sense that what we present to the world on the outside reflects who we are on the inside. This week on How She Did That 🎧I’m chatting with rebrand specialist Teaira Abston of Dreamcatcher Creative Studio about when and how to rebrand your business. In thi...
How She Burned Bridges in a Way that Paid Off Big Time!
January 12, 2023 05:28 - 17 minutes - 23.4 MBSometimes we get stuck in a rut with our offers and services. What happens when something that has worked for so long suddenly feels like it no longer serves you or your clients, or it no longer feels aligned with your true goals? Are you worried that your clients will be disappointed or think that you’re being flaky? Do you fear that you’ll never make money again? Or do you know deep down in your gut that it’s time to make a change in your business, but you’re unsure of how to make that ...
How She Chose Her Big Goal for 2023
December 15, 2022 05:28 - 10 minutes - 9.82 MBWe are just two weeks away from the end of 2022! If your year has been anything like mine, then it’s been a little bit (jk, a lotta bit) of craziness… but here is your reminder that you made it through! You are still a business owner, and you are still accomplishing amazing things. The fact that you continue to show up in this online business owner space is incredible, and you deserve a big congratulations! If you’ve been feeling bogged down by comparing your year to what everyone else’s su...
How She Paved Her Path to Becoming a Launch Strategist and Launch Manager
November 30, 2022 23:25 - 26 minutes - 36.8 MBI am so excited to introduce you all to one of our very own team members, Cara Decker! Cara has been working for The Launch Guild for almost two years. She started off as a Launch Strategist on our team, then after taking my certification program – The Legendary Launch Manager Certification – she started working with our clients in both a strategist and management capacity. Earlier this year Cara became the Launch Manager for my personal launches, and can I just say how much she has knocke...
How She Primes Business Owners To Hire EVA Support
November 16, 2022 22:46 - 18 minutes - 26.1 MBJoining us for our 160th episode of How She Did That is someone who I have known and worked with in the online business space for a long time, Sadie Prestridge! Sadie began her online business as a Virtual Assistant in 2018, and now runs a team of highly-trained EVAs (executive virtual assistants). In the beginning, still working her corporate job, she quickly found her stride and was able to quit her full-time job only three months later! With her client roster full, she had surpassed her p...
How She Structures Her Family, Life, & Team for Success
November 02, 2022 21:34 - 21 minutes - 29.2 MBIf you’re listening to this podcast, chances are you’re a woman who’s trying to balance a number of competing priorities. Family, friends, hobbies, self care, a thriving business – and that’s not even the whole list. It can be a lot. I want to introduce you to Latrice Claiborne. (She and I have been friends in the industry for quite awhile now!) Latrice is the owner and founder of Trinity Business Solutions. As a “tech tools fanatic”, she is up to date on all the latest tech trends and know...
How She Improved Her Digital Inclusivity & Accessibility
September 29, 2022 04:07 - 19 minutes - 26.2 MBAccessibility can sometimes be a confusing and overwhelming topic because we know that it’s important and we want to get it right. Can you think of ONE THING you can do right now to improve accessibility on your website and overall online presence? I’ll wait… If you’re stumped, don’t worry! You’re not alone and our guest today, Myrna Daramy, is going to give you the answer! Myrna has been so helpful in making both of my websites more accessible, and she does such an amazing job breaking dow...
How She Encourages Herself When Times Get Tough
September 21, 2022 22:13 - 10 minutes - 14 MBLately I have been hearing from so many online virtual support pros and business owners who are feeling stressed and burnt out. These last few years have been a doozy! I just recently celebrated my 5 year anniversary as a full time business owner, and this year has been the absolute hardest in my business. Mentally, physically, emotionally, financially, it's all felt like an uphill climb. And I've asked myself more than once this year if I really wanted to continue to climb it. Am I making ...
How She Improved Her Client Experience in 3 Simple Steps
September 15, 2022 03:38 - 15 minutes - 21.3 MBWe are diving into three super simple ways that you can improve your client experience in your business. You can apply these tips whether you are an agency owner or a solo entrepreneur! As we start growing and building our agencies and moving away from working on client deliverables, the client experience piece becomes even more important, and you want to make sure that it's consistent throughout your entire team. When we talk about client experience, we’re not just talking about “doing the ...
How She Became a Virtual Executive Assistant
September 07, 2022 16:18 - 21 minutes - 28.9 MBI first met Rachel when she accidentally joined the wrong program of mine. (True story!) She then went on to become one of the founding members of my program for agency owners – The Agency Thrivemind, and is now an accountability coach in that program as well as a dear friend of mine. With her love for systems and processes, she and her team are supporting other businesses by leveraging their time so that they can concentrate on their zone of genius while her team handles #allthethings requ...
How She Continues to Improve as a Leader
September 01, 2022 16:34 - 15 minutes - 20.7 MBCalling all leaders! (Yes, this includes you!) Some of you may feel like you were born to be leaders. Others probably want to think of themselves as strong leaders but struggle with self doubt at times. And some of you probably don’t even want to be leaders, but rather feel more comfortable in your support role as a team member. All of these are okay! Whether you are the CEO of an agency, the right-hand in command, or a support team member, the fact of the matter is you are most likely a lea...
How She Kept Her Business Going While Grieving
August 24, 2022 22:56 - 21 minutes - 30.1 MBToday’s episode is a heavy but necessary one. Whether it be the loss of a loved one, the end of a relationship, struggling with an illness, or any other number of things, grief is one of those things that we don’t want to think about and we often try to hide from. But the truth is it’s something we will all deal with in some form or another at some point in our lives. We all know there are several stages of processing grief and it can affect us mentally, emotionally, and physically. While ...
How She Got Out of the Weeds by Hiring an Ops Assistant
August 17, 2022 20:34 - 12 minutes - 17.3 MBAre you still the bottleneck in your business? Feeling like you have way too much on your plate, or having trouble delegating tasks because of some major trust issues? Or maybe you know it’s time for you to take the leap and make your first hire but it seems scary and you don’t know where or how to start. Well, look no further because this is your solution! We are going to talk about why you need to hire an operations assistant or a “director of operations,” what this role entails, and why...
How She Got Her Trademarks in Check
August 10, 2022 20:01 - 14 minutes - 20.2 MBIs it just me or do the words “copyright” and “trademark” make you break out into a cold sweat? Well, if your mind works like the rest of ours and you have trouble understanding the first thing about legal jargon, then our guest Amy Nesheim is here to help you! Amy is a lawyer who specializes in teaching entrepreneurs how to run a business legally while protecting themselves and how to avoid losing everything you’ve worked hard for. So yes, although this subject of business ownership may n...
How Tasha Got Her Groove Back
August 03, 2022 21:38 - 14 minutes - 13.5 MBI’m baaack! Welcome to Season 8 of How She Did That! Can I just say, 2022 has been a year… You may have noticed that I took a short break from the podcast over the last few months, which happened for a number of reasons. One of those reasons being The Launch Guild experienced some pretty major changes that were a lot harder for me to process than I anticipated. Because of that, I needed to take a step back to recharge and restructure my goals for my business this year. Instead of a year of ...
How She Integrates Herself Into Her Client's Existing Team
May 18, 2022 23:45 - 11 minutes - 16.4 MBWhen a client hires you to fulfill a role for a service they need and brings you on to their team, it can sometimes feel like you are the “new kid on the block” trying to fit in. You don’t want to step on any toes, you want the relationship to be cohesive and function seamlessly, while at the same time owning your expertise and way of doing things that you are bringing to the table. You want to feel like you are a part of the team and not an outsider, and you also want to gain their trust an...
Why You Didn’t Get Hired
May 12, 2022 00:00 - 16 minutes - 23.2 MBHere's a hard reality, you're not going to get 100% of the roles you put yourself out there for! When a potential client reaches out to us or we fill out their hiring application and then DON'T get the job...ouch! That can sting! However, just because you didn’t get hired this time doesn’t mean you can’t improve for next time. There are plenty of ways to improve both your skillset and how you showcase your qualifications before your next discovery call or interview. As the CEO of my own ...