S4 / E6 Empowering Her Health: Unveiling the Secrets of the FemTech Movement

How It's Done: a Podcast for Curious Marketers

English - May 09, 2024 19:24 - 52 minutes - 121 MB - ★★★★★ - 7 ratings
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Previous Episode: S4 / E5 Future Proofing PR: Insights from Muck Rack’s CEO

Next Episode: S4 / E7 Swag, Socks, and Sweet Success: Colin Hung's Conference Formula

Host Kriste Goad is joined by a panel of accomplished women in the FemTech industry: Visana Co-Founder and President Shelly Lanning, Flare Capital Principal Margaret Malone, and Healthcare Executive Leigh Ann Ruggles. Together, they dive into the recent surge of FemTech, exploring its impact on the healthcare industry, the use of AI in FemTech, and the power of branding and marketing in the sector. With insights on negotiation, talent, and toddlerhood survival, this episode offers a unique blend of expertise and personal experiences that will leave listeners informed and inspired.

In this episode, we discuss:

FemTech’s rise in the healthcare industry
AI’s impact on healthcare and FemTech
How much should you spend on marketing, PR, and branding
The destigmatizing of women's health
The FemTech funding challenges
Importance of honesty, data, and knowing the pipeline in successful funding negotiations
The role of storytelling and working with great marketers in building and selling companies
Thoughtful event choices and leveraging relationships over extravagant sponsorships
The importance of being intentional about budget allocation and creating a strategic plan
Building good relationships with CFOs to gain trust and facilitate marketing budget discussions

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@kristegoad