How It's Done: a Podcast for Curious Marketers artwork

S3 / E9 Why AI is Not Coming for Your Job, the Control Freak Buyer Persona and a Bias for Specialist Agencies

How It's Done: a Podcast for Curious Marketers

English - September 20, 2023 15:46 - 53 minutes - 123 MB - ★★★★★ - 7 ratings
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Previous Episode: S3 / E8 Dark Social: What the Heck is It?
Next Episode: S4 / E1 The Quantum Health Effect: A Behind-the-Scenes Look at Brand Storytelling

Every marketer has been asked (potentially even haunted by) the question, “Is it measurable?” Our guest Joe Zappa and host Kriste Goad dive into the measurability of content marketing, AI for marketers, why you should never work with a generalist marketing agency, winning the “War of Ideas, ”and much more on this episode of How It’s Done. 

Find Joe Zappa on: Linkedin and Twitter
Find Sharp Pen Media on LinkedIn and sharppenmedia.com
Find Kriste on: LinkedIn and Twitter
Email Kriste: [email protected]

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