S3 / E7 Building a Healthcare Brand from the Ground Up

How It's Done: a Podcast for Curious Marketers

English - July 07, 2023 04:52 - 38 minutes - 88.4 MB - ★★★★★ - 7 ratings
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Previous Episode: S3 / E6 Demand Gen Part 2: Diving into Demand Creation and Demand Capture

Next Episode: S3 / E8 Dark Social: What the Heck is It?

Throughout his career in healthcare, Karey Witty has served in just about every C-suite role there is, but it’s his latest role as managing partner of value-based-care-focused investment firm Valtruis that has Karey more excited than ever, not just about his job, but about the promise of healthcare.

In this episode of How It’s Done Karey talks with us about the meaning behind the Valtruis name, the things that make up a brand that go far beyond a name or a logo, and about finding meaning in his work and in life, including his quest to “figure out what these next chapters are going to look like.”

Listen in for more, including:

The ironic superlative Karey was lauded with in high school
Karey’s career path to WCAS/Valtruis
What makes Valtruis different from other healthcare investment funds
Valtruis’ chosen Greek goddess and why what you wear, even, is an expression of your brand
The drivers behind Valtruis’ ground-up brand builds
Valtruis’ new Nashville office
Karey’s current Spotify playlist and the surprising song he has on repeat