How I Grew This
244 episodes - English - Latest episode: 3 months ago - ★★★★★ - 28 ratingsDive into the dynamic world of digital marketing with Amanda Vandiver and Adam Landis in “How I Grew This,” where we invite leaders in the space to explore how they overcome industry challenges to achieve growth. Expect insightful conversations that uncover the secrets of our guest’s success in the ever-evolving landscape of digital marketing.
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Episodes
[Greatest Hits] VP of Marketing and Communications at Ledger: Ariel Wengroff - When Marketing Meets Blockchain and Digital Security
May 02, 2024 09:00 - 31 minutes - 28.7 MBIn this episode of How I Grew This, Ariel Wengroff, VP of Marketing and Communications at Ledger, joins Mada Seghete to share thoughts on the intersection of blockchain, security, and marketing. They share how Ledger revolutionizes the digital asset security landscape, strategies for digital success, and the future of blockchain technology. In her role at Ledger, Ariel leads global marketing and communications, focusing on educating and culturally integrating people into the world of digital...
[Greatest Hits] Former Group CTO @ Gojek: Ajey Gore - Simplifying Through Prioritization
April 25, 2024 09:00 - 36 minutes - 33.4 MBAjey Gore is on a mission to grow through simplification. As a serial entrepreneur who’s led technology teams for companies like ThoughtWorks, Hopper, and most recently as the CTO of Gojek, he takes a thoughtful approach to bringing balance both in work and in life. As a teenager he printed business cards but, after accidentally blowing up his brother’s computer, he signed up for the closest computer science class and was obsessed ever since. Fast forward to his time at Gojek where he oversa...
[Greatest Hits] CEO, Chairman, and Co-Founder of TodayTix Group: Brian Fenty - Mixing E-commerce and Culture
April 18, 2024 09:00 - 26 minutes - 24.5 MBIn this episode of How I Grew This, Brian Fenty, CEO, Chairman, and Co-Founder of TodayTix Group, joins Mada Seghete to explore how the company disrupted the ticket-buying experience with their mobile-first platform. Brian also shares the importance of listening to their audience, constantly innovating, and his personal journey and love for theater. Brian stands at the forefront of integrating technology, commerce, and culture with a decade of expertise. As the visionary behind a suite of br...
[Greatest Hits] Co-Founder and Chief Organizational Plumber of FlixBus: Daniel Krauss - How FlixBus Is Driving Sustainable Transportation While Expanding Internationally
April 11, 2024 09:00 - 25 minutes - 23 MBIn this episode of How I Grew This, Daniel Krauss, Founder and Chief Organizational Plumber of Flix, joins Mada Seghete to unveil the world's leading ground transportation platform growth strategy, future expansion plans, and commitment to sustainability by expanding a battery-powered electric fleet. Daniel Krauss has vast experience in IT, having worked with companies like Marquardt Group, IFS, and Siemens. Before starting FlixBus with his school friend, André Schwämmlein, Daniel worked as ...
[Greatest Hits] Founder and CEO of Tubi: Farhad Massoudi - Disrupting the Streaming Industry
April 04, 2024 09:00 - 25 minutes - 23.5 MBIn this episode of How I Grew This, Farhad Massoudi, Founder and CEO of Tubi, joins Mada Seghete. They cover the success journey of Tubi, a free streaming service disrupting the industry, and its growth hack strategies involving content, viewership, and advertising. Farhad shares his journey as an entrepreneur and his approach to leveraging the power of AI in media distribution. Tubi is the leading free, premium, on-demand video streaming app. With its expansive library of films and shows, F...
[Greatest Hits] Chief Growth Officer of Babylist: Lee Anne Grant - Navigating the Growth Curve
March 28, 2024 09:00 - 24 minutes - 22.5 MBIn this episode of How I Grew This, Lee Anne Grant, Chief Growth Officer of Babylist, joins Mada Seghete to discuss the growth and marketing strategy of Babylist, the leading digital destination for growing families. Lee Anne also shares insights on the website's founding, growth, and marketing channels, including their focus on search, social, and affiliates. With an illustrious career spanning multiple consumer companies, Lee Anne brings a wealth of expertise in partnerships, marketing, an...
[Greatest Hits] Founder and CEO of Picsart: Hovhannes Avoyan - Empowering Creativity in the Age of AI
March 21, 2024 09:00 - 28 minutes - 26.3 MBIn this episode of How I Grew This, Hovhannes Avoyan, Founder and CEO of Picsart, joins Mada Seghete to share how his daughter's negative experience led to the creation of Picsart, the platform's growth and unique features, as well as how to use AI to drive more growth for their app or companies. Hovhannes is a seasoned entrepreneur and investor, having founded several successful startups, including Sourcio, Monitis, and CEDIT. His extensive experience encompasses building enterprise softwar...
[Greatest Hits] Chief Product Officer at Wish: Mauricio Monico - Innovation and Differentiation in Tech Product Management
March 14, 2024 09:00 - 30 minutes - 28.3 MBIn this episode of How I Grew This, Mauricio Monico, Chief Product Officer at Wish, joins Mada Seghete to delve into Mauricio's career journey, the growth and challenges of Wish, and the role of a product manager in the tech industry. Mauricio is a product leader and entrepreneur with over twenty years in the tech industry. Mauricio's professional journey encompasses a rich spectrum of experiences, from his tenure in enterprise product management at Microsoft to his pivotal contributions to ...
[Greatest Hits] Experience Transformation Leader at Citizens Bank: Deepak Nair - Leading a Winning Digital Transformation Strategy in the Banking Sector
March 07, 2024 10:00 - 28 minutes - 26.5 MBIn this episode of How I Grew This, Deepak Nair joins Mada Seghete to discuss how banks can drive digital transformation and innovation strategies and deliver a best-in-class digital experience to customers. Deepak is the Experience Transformation Leader at Citizens Bank and is responsible for managing enterprise transformation journeys that produce exceptional customer experience while reducing operational costs. He has twenty-plus years of experience in digital, marketing, CX, communicatio...
[Greatest Hits] CEO and Co-founder of Shares: Benjamin Chemla - Revolutionizing Social Investing
February 29, 2024 10:00 - 22 minutes - 20.7 MBIn this episode of How I Grew This, Benjamin Chemla, CEO and Co-founder of Shares, joins Mada Seghete to share practical insights for anyone interested in entrepreneurship, trading, and the startup ecosystem. They dive into the success story of the Shares platform, the differences between the startup ecosystem in Europe and the US, and the importance of attracting a supportive and committed initial user base when launching your product. Benjamin is a seasoned French serial entrepreneur and A...
[Greatest Hits] Head of Product at Cambly: Omar Seyal - Leveraging Retention and Expanding Distribution Channels for Exponential Product Growth
February 22, 2024 10:00 - 29 minutes - 27.2 MBIn this episode of How I Grew This, Omar Seyal, Head of Product at Cambly, joins Mada Seghete to dive into the realm of product growth, customer retention, SEO, user behavior, and personal growth in the tech industry. Cambly is an English learning marketplace where students can select tens of thousands of tutors to learn and practice English. Before Cambly, Omar was the Head of Core Product at Pinterest, Co-Founder of Egomotion, and Engineering Manager at Asurion.
[Greatest Hits] Co-CEO and Co-Founder of FabFitFun: Daniel Broukhim - Innovative Marketing and Content Creation for Enhanced Consumer Services
February 15, 2024 10:00 - 29 minutes - 27.4 MBIn this episode of How I Grew This, Mada Seghete is joined by Daniel Broukhim, Co-CEO and Co-Founder of FabFitFun. They explore the evolution of FabFitFun, including the company's approach to customer acquisition, influencer marketing, the importance of content creation, and the balance between mobile and web experiences. Daniel is a highly skilled Chief Executive Officer, boasting a remarkable track record in the internet industry. His visionary leadership has propelled his company, FabFitF...
[Greatest Hits] CEO of ZEDGE: Jonathan Reich - Personalizing Your Phone Through Featured Digital Content
February 08, 2024 10:00 - 25 minutes - 23.7 MBIn this episode of How I Grew This, Jonathan Reich joins Mada Seghete to discuss how ZEDGE builds innovative marketplaces and games around digital content, the company's growth strategy, and what it takes to set up a winning mindset for your team. With over twenty years of experience in sales, marketing, business development, and financial and commercial operations, Jonathan is a creative and strategic thinker with a tremendous portfolio of scaling hi-tech, telecom, and media ventures.
[Greatest Hits] Senior Product Manager at Expedia Group: Mickey Noworyta - Powering Up Product Growth Through Data and Technology
February 01, 2024 10:00 - 30 minutes - 27.9 MBIn this episode of How I Grew This, Mickey Noworyta joins Mada Seghete to share his approach to driving product growth, testing new product features, and the difference between attribution and incrementality. Mickey is the Senior Product Manager at Expedia Group, where he and his team focus on exploring performance marketing ideas. While Mickey is a seasoned Product Manager, he has also worked as a drilling engineer for the oil and gas industry, a researcher, and a data engineer and develope...
[Greatest Hits] Growth Marketing Team Lead at Zalando: Mariana Kuiken - How to Leverage Disruptive Marketing Trends
January 25, 2024 10:00 - 32 minutes - 30.2 MBIn this episode of How I Grew This, Mariana Kuiken joins Amanda Vandiver to discuss how brands can leverage performance marketing and disruptive marketing trends to grow their businesses. Mariana is currently the Growth Marketing Lead at Zalando, where she works on developing new marketing opportunities through machine learning advertisements, user-automated content and augmented reality. Before that, she held various marketing roles at companies like Delivery Hero and LightInTheBox.
[Greatest Hits] Vice President of Marketing and Digital Products at Ultimate Fighting Championship: Kristen Banks - Connecting, Acquiring, and Growing Audiences: Lessons for Fan-Centric Entertainment Brands
January 18, 2024 10:00 - 30 minutes - 28.2 MBIn this episode of How I Grew This, Mada Seghete is joined by Kristen Banks, Vice President of Marketing and Digital Products at Ultimate Fighting Championship. They dive into the exciting world of fan-centric entertainment brands and explore the various marketing strategies involved in building a loyal fanbase. Kristen offers valuable insights into how to connect with fans, acquire audiences, and develop long-lasting relationships throughout the customer journey and funnel. Whether you're ...
[Greatest Hits] Director of Product, Mobile App for TechStyle Fashion Group: Heather Lind - Driving Business Innovation and Performance Through Mobile App Growth Initiatives
January 11, 2024 10:00 - 25 minutes - 23.4 MBIn this episode of How I Grew This, Heather Lind joins Mada Seghete to discuss what it takes to become a great product manager and leader, how a mobile app impacts business growth, and how to measure the success of your app and features. Heather is currently the Director of Product, Mobile App at TechStyle Fashion Group, leading the product team for the company’s trendsetting mobile applications. She has been operating in product and technology for eleven years, and her unique career traject...
[Greatest Hits] Senior Vice President and Head of Product for Amex Digital Labs at American Express: Lisa Yokoyama - Mastering the Arts of Product Leadership and Management
January 04, 2024 10:00 - 35 minutes - 32.5 MBIn this episode of How I Grew This, Lisa Yokoyama, Senior Vice President and Head of Product for Amex Digital Labs at American Express: Lisa Yokoyama - Mastering the Arts of Product Leadership and Management at American Express, joins Mada Seghete to discuss her career growth and experience at American Express, Lisa's work in the nonprofit space with Peace Corps and Population Services, and share advice for those early in their careers who want to move into product leadership. Lisa is a seas...
[Greatest Hits] Chief Medical Officer at Ovia Health: Leslie Saltzman - Driving Growth in the Healthcare Industry
December 21, 2023 10:00 - 24 minutes - 22.8 MBIn this episode of How I Grew This, Leslie Saltzman joins Mada Seghete to discuss digital and data-driven strategies to drive business development and patient experience in the healthcare industry. Leslie is the Chief Medical Officer at Ovia Health and a physician leader with expertise in devising and implementing data-driven strategies to improve clinical outcomes, reduce healthcare costs, and identify target patients. She received her D.O. from the Philadelphia College of Osteopathic Medic...
[Greatest Hits] VP of Customer Experience at Resy: Eddie Christian - The 100% Commitment Approach to Building a Thriving Customer Success Career
December 14, 2023 10:00 - 19 minutes - 17.8 MBThis episode of How I Grew This is handcrafted by our friends over at: fame.so
VP of Marketing and Communications at Ledger: Ariel Wengroff - When Marketing Meets Blockchain and Digital Security
December 07, 2023 10:00 - 31 minutes - 28.7 MBIn this episode of How I Grew This, Ariel Wengroff, VP of Marketing and Communications at Ledger, joins Mada Seghete to share thoughts on the intersection of blockchain, security, and marketing. They share how Ledger revolutionizes the digital asset security landscape, strategies for digital success, and the future of blockchain technology. In her role at Ledger, Ariel leads global marketing and communications, focusing on educating and culturally integrating people into the world of digital...
[Greatest Hits] Product Lead at ZipRecruiter: Akio Bandle - Mobile Product Management Foundations
November 30, 2023 10:00 - 29 minutes - 26.9 MBIn this episode of How I Grew This, Akio Bandle joins Mada Seghete to discuss ZipRecruiter's growth journey, the company's experience with user acquisition for mobile apps, transitioning to remote work and getting into product management. Akio is currently the Product Lead at ZipRecruiter. Before joining the company, he worked in various organizations, from small startups to large enterprises. Akio is an experienced product manager, product advisor, and marketing analyst.
CEO, Chairman, and Co-Founder of TodayTix Group: Brian Fenty - Mixing E-commerce and Culture
November 21, 2023 10:00 - 26 minutes - 24.5 MBIn this episode of How I Grew This, Brian Fenty, CEO, Chairman, and Co-Founder of TodayTix Group, joins Mada Seghete to explore how the company disrupted the ticket-buying experience with their mobile-first platform. Brian also shares the importance of listening to their audience, constantly innovating, and his personal journey and love for theater. Brian stands at the forefront of integrating technology, commerce, and culture with a decade of expertise. As the visionary behind a suite of br...
Co-Founder and Chief Organizational Plumber of FlixBus: Daniel Krauss - How FlixBus Is Driving Sustainable Transportation While Expanding Internationally
November 16, 2023 10:00 - 25 minutes - 23 MBIn this episode of How I Grew This, Daniel Krauss, Founder and Chief Organizational Plumber of Flix, joins Mada Seghete to unveil the world's leading ground transportation platform growth strategy, future expansion plans, and commitment to sustainability by expanding a battery-powered electric fleet. Daniel Krauss has vast experience in IT, having worked with companies like Marquardt Group, IFS, and Siemens. Before starting FlixBus with his school friend, André Schwämmlein, Daniel worked as ...
[Greatest Hits] Miguel Navarro - How to Build a Conversational AI for the Human Experience
November 09, 2023 10:00 - 37 minutes - 34.6 MBArtificial Intelligence has become a game-changer for businesses and has opened new growth perspectives and possibilities. Today, customer success equals business success, so companies try leveraging AI features to deliver the best-in-class customer experience – for this, they need conversational AI. In this episode of How I Grew This, Miguel Navarro joins Mada Seghete to define conversational AI, discuss how it differs from classic chatbots, and the functional benefits of conversational AI ...
[Greatest Hits] VP of Growth at Acorns: Anthony Scarpaci - Testing, Measurement, and Incrementality: The Pillars of Marketing Growth
November 02, 2023 09:00 - 37 minutes - 34.5 MBIn this episode of How I Grew This, Anthony Scarpaci joins Mada Seghete to discuss the differences between attribution and incrementality when measuring marketing performance, "business significance" versus statistical significance, and the importance of testing in the growth context. Anthony is the VP of Growth at Acorns. He has been in growth and performance marketing for over ten years, driving efficient growth for businesses across telecom, financial services, food, and travel industries...
[Greatest Hits] Head Of Marketing @ MediBuddy: Ashish Bajaj- Balancing Growth & Values
October 26, 2023 09:00 - 16 minutes - 14.8 MBAshish Bajaj is the Head of Marketing at MediBuddy, which joined forces with DocsApp in 2020 to become India’s largest digital healthcare platform. Previously, he held roles as the Head of Media and Brand Alliance at Ola and as a Channel Marketing Manager with Microsoft. In this episode, Ashish fondly shares warm anecdotes from his current and past work experience to highlight the positive impact those projects have had on the lives of their customers. Ashish believes that the impact their c...
[Greatest Hits] CMO @ Deliveroo: Inés Ures - Taking an Unconventional Path to CMO
October 19, 2023 09:00 - 37 minutes - 34.5 MBInés Ures, CMO at Deliveroo, shares her views on growth when it comes to product and retention and how marketing strategies have changed in a post-COVID world. More on Inés’ story, including her unconventional path to becoming a CMO, how Deliveroo pivoted their marketing plans to support restaurants and frontline workers, and the increasingly prevalent shift from paid to organic growth strategies, are featured on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Po...
[Greatest Hits] VP of Growth at Shopify: Morgan Brown - Shopify’s Greatest Secrets to Growth
October 12, 2023 09:00 - 41 minutes - 38.2 MBMorgan Brown is the VP of Growth at Shopify and the author of the book “Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success”. Prior to Shopify, Morgan led the product team at Facebook and was the Chief Operating Officer for Inman News - the leading news source for real estate and technology. Given the size of the Shopify brand, they optimize metrics and data analytic processes from a “merchant-first” perspective. This helps guide them toward their mission of making o...
Founder and CEO of Picsart: Hovhannes Avoyan - Empowering Creativity in the Age of AI
October 05, 2023 09:00 - 28 minutes - 26.3 MBIn this episode of How I Grew This, Hovhannes Avoyan, Founder and CEO of Picsart, joins Mada Seghete to share how his daughter's negative experience led to the creation of Picsart, the platform's growth and unique features, as well as how to use AI to drive more growth for their app or companies. Hovhannes is a seasoned entrepreneur and investor, having founded several successful startups, including Sourcio, Monitis, and CEDIT. His extensive experience encompasses building enterprise softwar...
[Greatest Hits] VP of Product at Bonusly: Andrew Brinkman - How to Build and Scale a Top-Rated Product
September 28, 2023 09:00 - 32 minutes - 29.5 MBInstructions on how to rate and review How I Grew This on Apple Podcasts can be found here.
[Greatest Hits] Senior Director, Mobile Marketing and Growth @ Electronic Arts: Jayne Peressini- The Power of Campaign Iteration
September 21, 2023 09:00 - 38 minutes - 35 MBJayne Peressini is the Senior Director, Mobile Marketing and Growth @ Electronic Arts (EA). Her team manages user acquisition, retargeting, and user retention across the multiple genres of games that EA produces. Jayne’s interest in gaming dates back to the pre-iPhone era when her Dad purchased her a console on which she became hooked to playing games. Jayne believes that mobile gaming helps people gain a sense of community and can sometimes act as a welcome distraction, which is why mobile...
[Greatest Hits] Senior VP, Global Mobile Strategy & Digital Marketing @ Citi: Dan Bishop - Having a Dynamic Career that Grows as much as your Product
September 14, 2023 09:00 - 35 minutes - 32.5 MBOur guest on this episode of How I Grew This, Dan Bishop, is currently the Senior Vice President of Global Mobile and Digital Marketing at Citi. Most people that build a career in startups stay in the startup world and most who go to Fortune 500 brands stay in that world. Dan has built a career traversing through both. He got his start seeing innovations that would change the world years later, first at JumpTV creating Online TV deals before Netflix and then at UStream seeing the early days o...
[Greatest Hits] Co-Founder + Product @ Lenskart.com: Ramneek Khurana- Growing Physical Through Digital
September 07, 2023 09:00 - 27 minutes - 24.8 MBGrowth and product are a completely different beast when you sell physical products and not software. Despite those challenges, our next guest Ramneek Khurana has grown Lenskart to help India’s vision problem. Ramneek went to Georgia Tech and expected to go to a major consulting firm, but he took some advice that led him into physical products as he started his career at Michelin Tires. Since Michelin was the top tire brand, Ramneek made very marginal improvements and eventually got bored a...
[Greatest Hits] Senior Director of Product Management @ Lyft: Archie Abrams - Tapping Into the Psychology of a Marketplace
August 31, 2023 09:00 - 30 minutes - 28.3 MBOn this episode Archie Abrams, Senior Director of Product Management, shares how he thinks about balancing supply and demand at Lyft, even as markets have been forever changed by COVID-19. Before this, he was the 10th employee at udemy. Over the course of his 7.5 years there he helped to scale Udemy from no revenue to hundreds of millions in revenue and over 600 employees. More on Archie’s story, including how perceived value plays into the psychology of your user, why it’s important to util...
[Greatest Hits] Director of Marketing @ VSCO: Noa Gutterman- Influencers, Re-engagement & Compounding Growth Loops
August 24, 2023 09:00 - 32 minutes - 30 MBNoa Gutterman is the Director of Marketing at VSCO. Before this VSCO, she spent six years in the digital marketing game in various roles. Noa runs VSCO’s marketing function and in the ten months since joining she has hired four team members, built up the entire lifecycle and product marketing functions and refreshed VSCO’s paid acquisition strategy. Noa shares details of an upcoming influencer marketing campaign, targeting the Gen Z generation that she is very excited to see the results of....
Chief Product Officer at Wish: Mauricio Monico - Innovation and Differentiation in Tech Product Management
August 17, 2023 09:00 - 30 minutes - 28.3 MBIn this episode of How I Grew This, Mauricio Monico, Chief Product Officer at Wish, joins Mada Seghete to delve into Mauricio's career journey, the growth and challenges of Wish, and the role of a product manager in the tech industry. Mauricio is a product leader and entrepreneur with over twenty years in the tech industry. Mauricio's professional journey encompasses a rich spectrum of experiences, from his tenure in enterprise product management at Microsoft to his pivotal contributions to ...
CEO and Co-founder of Shares: Benjamin Chemla - Revolutionizing Social Investing
August 10, 2023 09:00 - 22 minutes - 20.7 MBIn this episode of How I Grew This, Benjamin Chemla, CEO and Co-founder of Shares, joins Mada Seghete to share practical insights for anyone interested in entrepreneurship, trading, and the startup ecosystem. They dive into the success story of the Shares platform, the differences between the startup ecosystem in Europe and the US, and the importance of attracting a supportive and committed initial user base when launching your product. Benjamin is a seasoned French serial entrepreneur and A...
[Greatest Hits] Managing Director, Marketing Channels Strategy, and Personalization at JPMorgan Chase: Erin McFarland - Growth Comes When You Focus on the Customer, Data, and Experimentation
August 03, 2023 09:00 - 30 minutes - 27.8 MBErin McFarland is the Managing Director, Marketing Channels Strategy, and Personalization at JPMorgan Chase, the largest bank in the U.S. She is responsible for the optimization of JPMorgan’s industry-leading digital assets and marketing channels that deliver communication to more than seventy million customers. She has spent the last twenty years creating customer-first marketing strategies for national and global brands across healthcare, luxury, hospitality, and finance industries. Erin s...
[Greatest Hits] CPO @ Canva: Cameron Adams - Canva’s Unconventional Product Approach That Disrupted the Design Industry
July 27, 2023 09:00 - 35 minutes - 32.9 MBCanva belongs to a small group of products that change how people and brands completely shirt their approach to design. Our guest today, Cameron Adams, is the Co-Founder and Chief Product Officer at Canva, he shares how the product was built and how it was able to disrupt the design industry. He shares what he learned from building a product that would get massive adoption after working on Google Wave, a project which Google shut down because of low Monthly Active Users. He took the unconven...
[Greatest Hits] Head of Subscription Growth @ Verizon Media: Ian Moore- Supercharging Subscription Growth
July 20, 2023 09:00 - 29 minutes - 26.7 MBIan Moore is the Head of Subscription Growth at Verizon Media. Before joining Verizon Media in August 2020, he spent five years at The New York Times, where he was the Growth Media Strategy Director. As the son of a first-generation American, Ian’s educational path pointed towards medicine, but that wasn’t where he found his career passion. An Economics professor turned things around. His professor taught him about the power of persuasion. From there, Ian felt inspired to predict human beha...
Chief Growth Officer of Babylist: Lee Anne Grant - Navigating the Growth Curve
July 13, 2023 09:00 - 24 minutes - 22.5 MBIn this episode of How I Grew This, Lee Anne Grant, Chief Growth Officer of Babylist, joins Mada Seghete to discuss the growth and marketing strategy of Babylist, the leading digital destination for growing families. Lee Anne also shares insights on the website's founding, growth, and marketing channels, including their focus on search, social, and affiliates. With an illustrious career spanning multiple consumer companies, Lee Anne brings a wealth of expertise in partnerships, marketing, an...
Head of Product at Cambly: Omar Seyal - Leveraging Retention and Expanding Distribution Channels for Exponential Product Growth
July 06, 2023 09:00 - 29 minutes - 27.2 MBIn this episode of How I Grew This, Omar Seyal, Head of Product at Cambly, joins Mada Seghete to dive into the realm of product growth, customer retention, SEO, user behavior, and personal growth in the tech industry. Cambly is an English learning marketplace where students can select tens of thousands of tutors to learn and practice English. Before Cambly, Omar was the Head of Core Product at Pinterest, Co-Founder of Egomotion, and Engineering Manager at Asurion.
Founder and CEO of Tubi: Farhad Massoudi - Disrupting the Streaming Industry
June 29, 2023 09:10 - 25 minutes - 23.5 MBIn this episode of How I Grew This, Farhad Massoudi, Founder and CEO of Tubi, joins Mada Seghete. They cover the success journey of Tubi, a free streaming service disrupting the industry, and its growth hack strategies involving content, viewership, and advertising. Farhad shares his journey as an entrepreneur and his approach to leveraging the power of AI in media distribution. Tubi is the leading free, premium, on-demand video streaming app. With its expansive library of films and shows, F...
[Greatest Hits] Head of Digital Marketing @Santander Consumer Finance: Frank Hulsebosch- Mobile Banking Trends, Cross-Industry Wisdom & Doing More
June 22, 2023 09:00 - 31 minutes - 28.5 MBFrank Hulsebosch is the Head of Digital Marketing Europe at Banco Santander. Before this role, he spent two years as a digital marketing manager in the Benelux region of Europe, also at Banco Santander. Frank was responsible for driving for Banco Santander’s Benelux region’s digital transformation, launching a new mobile home banking app, new digital onboarding journeys, and CRO programs to optimize online channels. He then moved on to lead the digital marketing strategy and performance of S...
Co-CEO and Co-Founder of FabFitFun: Daniel Broukhim - Innovative Marketing and Content Creation for Enhanced Consumer Services
June 15, 2023 09:00 - 29 minutes - 27.4 MBIn this episode of How I Grew This, Mada Seghete is joined by Daniel Broukhim, Co-CEO and Co-Founder of FabFitFun. They explore the evolution of FabFitFun, including the company's approach to customer acquisition, influencer marketing, the importance of content creation, and the balance between mobile and web experiences. Daniel is a highly skilled Chief Executive Officer, boasting a remarkable track record in the internet industry. His visionary leadership has propelled his company, FabFitF...
[Greatest Hits] GM of eCommerce @ Square: David Rusenko- After An Acquisition, A Reinvention
June 08, 2023 09:00 - 35 minutes - 32.7 MBDavid Rusenko is no stranger to creating world-class products. In 2007 he founded Weebly, a website builder, and watched it grow. Selling to Square in 2018, David now leads the eCommerce team which, as the pandemic surfaced, acted quickly to build new delivery products on their platform that has forever changed the business. More on David’s story including his time management techniques post-acquisition, how he found their killer feature at Weebly, and why Twitch and Amazon are models for ...
[Greatest Hits] Global Director of Digital Product Management @ Hyatt: Ben Weiss - Bridging the Gap Between the Physical & Digital
June 01, 2023 09:00 - 35 minutes - 32.8 MBBen Weiss has built a career with an attention to detail and quality specifically around the mobile customer journey from offline into digital. As an intern at Walgreens in 2007, he pitched the then CEO about creating a mobile app in the first place. Long story short, they listened. Over the course of the next decade, Ben rose the ranks, starting from the bottom as an intern and exiting at the top as the Director of Product Management for Mobile. Today, he oversees the global digital product ...
[Greatest Hits] EVP & Chief Information Officer @ Dollar General: Carman Wenkoff - Simplified Secrets for Future-Proofing a Traditionally Brick-and-Mortar Retailer
May 25, 2023 09:00 - 27 minutes - 25.4 MBCarman Wenkoff is the EVP & Chief Information Officer at Dollar General. In this role, Carman has led the company’s digital transformation, implementing technology advancements to enhance the brick-and-mortar retailer’s offerings and elevate the overall customer experience. Throughout Carman’s career—from working in construction to practicing law, founding a tech company and now as the CIO of a major retailer—he has always addressed challenges head-on. In this episode, Carman shares the sec...
[Greatest Hits] VP, Digital & Loyalty @ Tim Hortons: Matthew Moore- Building Brand Loyalty Through Mobile
May 18, 2023 09:00 - 26 minutes - 24.7 MBOur next guest Matthew Moore started his career at GE before going back to school for management consulting to grow as a leader. He realized that growth during his time working for the Boston Consulting Group. Matt's journey into driving mobile growth kicked off when he became the first Chief Customer Officer of Yum! Brands where he oversaw Pizza Hut for Europe and UK, and he also launched Pizza Hut Digital Ventures. During his time at YUM Brands, he pivoted the culture towards building digi...