How I Built It
450 episodes - English - Latest episode: almost 2 years ago - ★★★★ - 95 ratingsWant free, weekly coaching calls from successful creators? Listen to How I Built It! Each week, host Joe Casabona talks about how you can build good content faster to increase revenue and establish build authority.
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Episodes
Want to be a Better Podcast Guest? Be Open and Honest with Sara Loretta
August 22, 2022 06:02 - 54 minutes - 49.8 MBToday’s episode is a little different. Sara Loretta and I met through Jay Clouse’s Creative Companion Club. I mentioned I was offering free podcast coaching for episodes of this show, and she pitched coming on to talk about podcast guesting. While I thought we were going to talk about her advice for being a good guest, what we ended up doing was having a great conversation about our experiences. But don’t worry: it gets tied together at the end. Because we’re constantly told that online busi...
Live Coaching: Growing Your Podcast Through Your Website with Scott Cowan
August 15, 2022 06:02 - 50 minutes - 46.6 MBIt’s another live coaching call. Scott Cowan runs a podcast called Explore Washington State. It’s part of a greater site all about Washington. The podcast publishes 3-4 times per week, and he’s looking to grow his audience and potentially increase his output to 5 times a week. Listen in as I give Scott advice about SEO, website improvements, and pointing his enormous Instagram following to the show. Top Takeaways: Having a good website with easy-to-speak URLs is the best way to send people...
Introducing Make Money Podcasting
August 10, 2022 14:52 - 14 minutes - 13.5 MBInterested in starting or growing a podcast that actually generates revenue? Check out my new show, Make Money Podcasting! Listen to all of the episodes and subscribe at https://makemoneypod.com/
Finding Hope in Grief as a Creator with Sherry Walling
August 08, 2022 06:02 - 49 minutes - 45.2 MBWe all deal with grief. It could be the loss of a loved one. Maybe the loss of a job. Or the feeling that you’ve lost control of your life or your business. Throughout the pandemic, many of us experience grief in one way, shape, or form — and Dr. Sherry Walling is no different. But she decided to write about her grief. First, it was just for her. Then she shared it. Then she decided that her writings could help countless people and turned them into a book. I’m grateful she took the time to t...
Finding and Converting Leads with Good Content with Anna Tutckaia
August 01, 2022 06:02 - 54 minutes - 49.8 MBGrow your audience. Get leads. Sell your thing. Make money. This seems to be the formula for creators…but these are just nebulous ideas. How do we actually implement them? That’s what today’s guest, Anna Tutckaia, is here to talk about. She’s the Head of Marketing at ManyChat, and she’ll tell us all about how we can find leads by learning about our audience, how their virtual event garnered thousands of potential customers and helpful tools for personalization. In Build Something More, we an...
How Creators can Find Hidden Profit in Their Business with Nev Harris
July 25, 2022 06:02 - 1 hour - 57.3 MBWhat’s the difference between making money on the side, and running a business? There are probably dozens of ways to answer that, but if I had to answer, I’d say that it has to do with how you manage your money. Early in the WordPress space, people were learning they could make money with their work, but we’re managing it properly. I think we’re seeing something similar in the creator space, so I’ve brought in Profit Expert Nev Harris to tell us the 4 ways to find hidden profit in your busin...
Using Your Podcast for Lead Generation with Sam Munoz
July 18, 2022 06:02 - 1 hour - 114 MBA drum I’ve been beating for a while is you don’t need sponsors to make money podcasting. In fact, it might not even be the best way to make money. What if you had a product so perfectly aligned with the audience of your podcast, that you could get your listeners to buy it? That’s exactly what Sam Munoz does, and her approach to free content is admirable. If you have ANY business where you’re creating content, you need to hear this conversation. Plus, in Build Something More, Sam and I excha...
Troy Dean on Getting Your Students from Zero to Win
July 16, 2022 16:42 - 10 minutes - 9.25 MBCreating a course isn't just about making a series of videos. It's about doing it in a way that gives the students skills or knowledge they can use at the end of the course. Troy Dean calls that taking a student from "zero to win." Listen to the entire episode at https://howibuilt.it/027 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by Sensei
You Need to Form Good Writing Habits with Dickie Bush
July 11, 2022 06:02 - 56 minutes - 51.4 MBI’m going, to be honest with you: I’m squarely anti-hustle culture. I think it’s unnecessary and puts too much pressure on people to make “Gary Vee money.” So when I saw Dickie Bush’s Ship 30 project, I thought we had more of that narrative. Well let me tell you, I could not have been more wrong. Dickie’s approach to writing and his frameworks can help anyone become a better writer, and Ship 30 helps brand new creators go through the roller coaster that is content creation faster, and with a...
Nathan Ellering on coming up with a content marketing plan
July 09, 2022 18:49 - 9 minutes - 8.8 MBComing up with content can be a tough task, especially across multiple channels. But Nathan Ellering of CoSchedule gave us the perfect advice in episode 20: answer customer questions. Listen to the entire episode at https://howibuilt.it/020 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by TextExpander
Why You’re Losing Money with a Bad Customer Experience with Marcus Merrell
July 04, 2022 06:02 - 57 minutes - 52.3 MB“All of the worlds is experienced through code.” This is a statement Marcus Merrell makes on today’s podcast...and it’s absolutely true. See, even if you sell the most niche handmade thing, you probably sell it online, which means someone’s code is powering your business. And your buyers are experiencing your business through code. So the worst thing for your business is bad code because that makes for a bad experience. And I know what you’re thinking: “What if I don’t write code?” Well, if ...
What It’s Like Building and Selling a Content Company with Chris Coyier
June 27, 2022 06:02 - 1 hour - 55.8 MB“Creator” is a word that has really come into focus in an industry in the last few years. But content creation is nearly as old as the internet itself. And building businesses from your content…that’s not new either. Just ask Chris Coyier, the founder who recently sold his hugely popular blog, CSS Tricks, to Digital Ocean. We talk about his journey, how he made money, and answer the question: are we seeing an uptick in content acquisitions as more companies realize it’s a great way to establ...
The Book You Need to Write Better Content with Maddy Osman
June 20, 2022 06:02 - 54 minutes - 49.5 MBWhen you write content, who are you writing for? It’s an important question to consider— you need to have someone in mind when you write. But there’s another audience you should have the robots. Specifically, search engines. If you’re not writing for both, you could be missing out on traffic, signups, and sales. Luckily, Maddy Osman and her new book, Writing for Humans and Robots, is here to help. Top Takeaways: When writing for humans, you need to appeal to the people you’re writing for. ...
Jeff Sheldon on how to choose the right ideas and prevent burnout
June 18, 2022 06:02 - 7 minutes - 6.87 MBJeff Sheldon does what he does extremely well. But he's also expanded his business from clothes to coffee and paper products. How does he do it without burning out? Listen to today's bit to find out. Listen to the entire episode at https://howibuilt.it/013 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by WP Wallet
How I’m Growing My Audience
June 13, 2022 06:02 - 49 minutes - 45 MBOver the last few weeks, I have been interviewing experts on communities, newsletters, referral programs, and more. As a result, I've taken some of my favorite advice and I've started implementing it. So today is going to be a solo episode where I'm going to tell you everything I've been doing to grow my audience. We'll take a look at some tools I've been using, some techniques I've been implementing, and perhaps the most important thing that I can do to grow my audience. In Build Something ...
Chris Lema on No-Code Solutions
June 11, 2022 06:02 - 6 minutes - 6.32 MBChris Lema knows a lot about a lot. But did you know he was doing no-code well before it became the movement it is today? In this bit, he tells us a little about how to successfully build a web app without code. Listen to the entire episode at https://howibuilt.it/012 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by WP Wallet
How To Build a $1000/year Membership with Jay Clouse
June 06, 2022 06:02 - 1 hour - 58.7 MBCan you build a business off of a Twitter challenge? Perhaps it’s not as simple as that, the core concept is there: create something for people to rally around, and you have a community. Participate with them and you have engagement. Jay Clouse knows a thing or two about building communities and successfully launched his own membership called Creative Companion…by basically starting with a Twitter challenge called #Tweet100. After comparing notes on how we manage our podcasts, we get into th...
Chris Coyier on being persistent
June 04, 2022 06:02 - 8 minutes - 7.84 MBChris Coyier is a man of many hats and has successfully started and sold websites, wrote books, and has a great tech startup. In today's bit, he offers some advice that is the key to his success. Listen to the entire episode at https://howibuilt.it/006 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by WP Wallet
The First Step You Need to Take to Launch Your Podcast with Alban Brooke
May 30, 2022 06:02 - 1 hour - 58.8 MBWhat is stopping you from creating content? That’s the question that Alban Brooke and I set out to answer. But it didn’t start that way. I thought we’d talk about podcast stats and what creators can do to make money. But there is no making money if there is no content. So we get back to basics. And if you’re stuck, this is a conversation you need to hear. Top Takeaways: it’s really easy to see the end result you want: a book, a hugely popular YouTube channel, or a podcast with millions of ...
Carrie Dils on building a community and doing your own dev work
May 28, 2022 06:02 - 10 minutes - 9.77 MBCarrie Dils was building communities before it was cool. And was actually doing the building! In today's bit, Carrie tells us about how she built her podcast community and the pros and cons of doing your own dev work. Listen to the entire episode at https://howibuilt.it/005 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by WP Wallet
Pitching, Writing, and Recording LinkedIn Learning Courses with Carrie Dils
May 23, 2022 06:02 - 1 hour - 57.4 MBLinkedIn Learning is a force in the online course space, with hundreds of courses, millions of learners, and a well-oiled machine for putting out great content. I, along with today’s guest, Carrie Dils, are fortunate to be long-time instructors for the platform. I invited Carrie on to catch up, and I thought it would be fun for us to exchange notes on how we come up with ideas for, and then record, our LinkedIn Learning courses. In Build Something More, it gets even more fun as we talk about...
Cory Miller on building a solution to solve your own pain point
May 21, 2022 06:02 - 9 minutes - 8.71 MBCory Miller dolled out so much great advice in Episode 4 that we're getting a twofer. He tells us about how one of iThemes' most popular products came out of solving a big problem they had. Then he tells us the importance of maintaining an email list. Listen to the entire episode at https://howibuilt.it/004 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by WP Wallet
Building a Personalized Email Newsletter That Works for You with Brennan Dunn
May 16, 2022 06:02 - 56 minutes - 51.9 MBA few weeks ago we talked to Louis Nicolls about the importance of having a good newsletter that helps people — some targeted, educational resource. Brennan Dunn knows a thing or two about that and has built an empire around segmentation and personalization. The last time he was on the show, we talked about Right Message. Today, we talk to him about email templates and newsletter strategies that we can implement with his new tool, Palladio. Top Takeaways Brennan equates emails to sales pag...
Brian Krogsgard on determining membership benefits and preventing churn
May 14, 2022 06:02 - 15 minutes - 14.3 MBWhen you have a membership or subscription, your goal is to prevent churn, or people leaving. The best way to do that is to deliver value. But it's also a matter of how often you ask your subscribers to evaluate the value they get. Here's what Brian Krogsgard recommended. Listen to the entire episode at https://howibuilt.it/003 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by WP Wallet
How Making Helpful Content is the Right Way to Sell Products with James Laws
May 09, 2022 06:02 - 1 hour - 62.9 MBMost people who start a business hate it when they get away from the actual work and move towards managing — the business and the people. But not James Laws. James has started several successful businesses and his favorite part is building the culture, ensuring employees are happy, and ultimately making sure everyone feels fulfilled…so much so that he wants to help more founders do just that. And he plans to, with tools, software, coaching, and more. But that’s a long game. It all starts wit...
Rebecca Gill on Researching, validating, and launching an online course
May 07, 2022 18:02 - 11 minutes - 10.6 MBToo many people decided they want to make an online course, spend 6 months making it, and launch to crickets. Rebecca Gill knew better, and her advice from Episode 2 can save you a ton of time (and heartache). Listen to the entire episode at https://howibuilt.it/002 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by WP Wallet
Listener Feedback and Questions
May 02, 2022 06:02 - 42 minutes - 39.2 MBIt’s the first-ever feedback episode! I read a couple of reviews — one good, one bad, and how I’m adjusting — and then answer listener questions. It’s a fun episode! We cover getting started in content creation, growing your audience, configuring a Stream Deck, and podcast interviews. Show Notes: My Live Stream Kit My Stream Deck blog post My Stream Deck video A specific use case for launching apps Masters of Doom Feedback Join Creator Crew Sponsored by: WP Wallet | Nexcess | LearnD...
Jason Coleman on determining value and dealing with negative reviews
April 30, 2022 06:02 - 13 minutes - 12.4 MBJason Coleman was the very first guest on How I Built It, and he started the show strong with a ton of fantastic advice. Here's my favorite: a bit about why charging monthly might not align with the value you deliver, as well as how to handle negative reviews. Listen to the entire episode at https://howibuilt.it/001 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by WP Wallet
How Niche Content can get You More Sponsors with Alexis Grant
April 25, 2022 06:02 - 56 minutes - 51.4 MBHow good is creating niche content? How about understanding the purpose of your content and focusing on providing value? Alexis Grant, founder, and CEO of They Got Acquired, understand the importance of both of these things. She has launched not one, not two, but 3 content businesses — successfully selling her previous ones. Today she’s here to share her insight on why she started They Got Acquired, doing research to produce good content, and how sponsorship is playing a bigger role than she...
Introducing How I Built Bits
April 22, 2022 06:17 - 1 minute - 1.68 MBHave you ever seen a great talk, video, or even podcast episode that dolled out some fantastic advice, only for you to forget it before you implement it? Maybe that feeling is amplified when you go to a conference. There are so many great takeaways...how can you remember it all? It's almost like you need a TL;DR for when that happens. And How I Built It has been going pretty much weekly for nearly 7 years! As we approach 300 episodes, I wanted to surface some of the best advice from aski...
Why You Should Spend 80% of Your Time Promoting Content Instead of Making It with Farzad Rashidi
April 18, 2022 06:02 - 1 hour - 55.4 MBWhat if I told you the answer to better organic traffic isn’t more content…it’s less content? That’s what today’s guest, Farzad Rashidi, argues. That when it comes to SEO, link building, and organic traffic, quality outperforms quantity every time. And he doesn’t stop there. He provides a process for figuring out what content to write, and how to get people to it. Top Takeaways: Quality is better than quantity. Instead of spending 5 hours on 5 blog posts, spend 5 hours on one blog post and...
Building a Newsletter People Will Actually Read (and Recommend) with Louis Nicholls
April 11, 2022 06:02 - 56 minutes - 51.7 MB5 years ago, email was dead. Now it’s not only growing, it’s the life’s blood of the creator economy. As a creator or small business owner, without a good, helpful, and nurtured email list, you’re leaving money on the table. And to tell you why Louis Nicholls from SparkLoop is here this week. We talk all about what makes a good newsletter, what mistakes to avoid, how to come up with good content, and how to make money. It’s a packed episode, and totally worth your time — especially if you’re...
How to Find the Right Tools for Creators (and Why an Open Platform is Better) with Jack Kitterhing
April 04, 2022 06:02 - 1 hour - 57.6 MBJack Kitterhing has been in the WordPress space for a while; you can say he deeply subscribes to the ethos that owning your own platform is one of the most important things a creator can do. That a SaaS, like Teachable, won’t be there for you like an owned platform, like WordPress + LearnDash, will. We have a good discussion about the merits of both. Is it really easier to set up a course on Teachable? What are the benefits of your own platform? We’ll get into all of that and more. Top Take...
How Niching Down Allows You to Charge More Without More Clients with Tara Claeys
March 28, 2022 06:02 - 1 hour - 57.5 MBThere are a few chains freelancers in the WordPress space carry if we’re being honest. Not charging what you’re worth is one. Not wanting to niche down is another. And thinking you need to grow to an agency to make “real” money is another. Tara Claeys bucks all of these trends, and we have a great discussion about it. How she decided to find a niche (and how her podcast helps her establish authority!), and why she doesn’t want to become an agent. In Build Something More, we talk about the ne...
Changing the National Conversation About Money through Podcasting with Brian Bristol
March 21, 2022 06:02 - 47 minutes - 43.9 MB"We need to de-stigmatize lending money to friends and family." It's one of the first things Brian Bristol said to me in today’s episode. See, Brian is the co-founder of Pigeon Loans — a place where anyone can set up a private loan, backed with tracking, interest, and a legally binding agreement. And this ethos is as interesting as the approach they are taking to content: show people that everyone has a story about lending or borrowing money. So today, we talk about the Pigeon Loans content ...
A Winning YouTube Process for Building Trust & Getting Clients with Nicole Osborne
March 14, 2022 06:02 - 1 hour - 60.3 MBYouTube has been a regular topic on the show this year, and for good reason. More people need to build trust to make their business work, and as the second largest search engine, YouTube is a great place to do it. This week, marketing coach Nicole Osborne tells us why she started a YouTube channel, her process for publishing, and how it’s helped her business. In Build Something More, we talk about how marketing and web design changed over the past 20 years. Top Takeaways: Don’t compare you...
Working Through Different YouTube Strategies with Alastair McDermott
March 07, 2022 07:02 - 57 minutes - 53.1 MBHow often should you publish? Should you use affiliate links? DO those 30-day challenges really help? Alastair McDermott and I are both at the relative beginning of our YouTube journeys, and we’re each taking different approaches — hopefully, ones that suit our needs and goals appropriately. Listen in as we talk about what we're doing, how we’re doing it, and of course, why. We’ll also tell you why your phone is the best camera for you and your channel. In Build Something More, we talk about...
Creating Better Online Courses (That You can Charge More for) with Wes Kao
February 28, 2022 07:02 - 56 minutes - 51.6 MBSince leaving the classroom in 2016, I've missed one aspect of teaching more than any other: connecting with students in real-time, as I teach the material. And while I love creating evergreen courses, today's guest has a better way to teach online. Wes Kao, a co-founder of both altMBA and Maven, tells us about Cohort-based Courses (CBCs), and I am all in! She'll tell us how CBCs have better completion rates, allow for much less upfront work, and allow you to charge more. If you want to crea...
Who is the Pro iPhone for, and Other Creator Tools
February 21, 2022 07:02 - 29 minutes - 27.1 MBOne of the core beliefs at Apple is telling a good story; it’s weaved into everything they do — every product, service, and publication. Something you’ll notice with their commercials is that they open by telling you it was shot on iPhone 13 Pro. And in-fact that story they told at the iPhone event in September, about iPhone 13 Pro, was that it’s for movie makers and cinematographers. But who is the iPhone really for? And what other great tools are out there for creators? That’s what we’ll e...
How Influencers Help Sell $5,000 Watches with R.T. Custer
February 14, 2022 07:02 - 1 hour - 55 MBExactly how important is your marketing funnel? Ask R.T. Custer, who's built a funnel that allows his company, the Vortic Watch Company, to routinely sell out of watches that are priced between $2,500 and $10,000. In this conversation, R.T. tells us all about how he and his business partner came up with the idea to repurpose old pocket watches into all-American-made wristwatches, and how his 200-day email funnel is the key to their success. Part of the secret sauce: getting influencers to dr...
Building a Successful Content Empire in a Crowded Field with Christine Pittman
February 07, 2022 07:02 - 1 hour - 56.8 MBFinding time as a busy creator or small business owner can be tough. But what about being a single mom, running a content business, in a competitive space, and making money doing? That's exactly what Christine Pittman does, running her hugely successfully cooking blogs and podcasts. Tune in to get tips about starting, staying consistent, making money, and the important role analytics plays in all of it. Plus, in Build Something More, we talk about what it's like cooking for our kids as busin...
Say it Again: Your Business NEEDS to be on TikTok with Alex Rossman
January 31, 2022 07:02 - 57 minutes - 52.7 MBMore and more, we're hearing about why businesses should be on TikTok. As a creator, this can be a new place for you to gain an audience…if you do it right. And today's guest, Alex Rossman, knows a thing or two about TikTok. His agency, Rossman Media, is currently moving many of his B2B clients to the platform with great success. Today, Alex will tell you why you should be there, and how to make the most of being on the platform…from building community to generating more leads. In Build Some...
Leveraging YouTube to Build Trust and get Leads with Jessica Freeman
January 24, 2022 07:02 - 1 hour - 57.8 MBWord of Mouth has long ruled the lead-generating roost for freelancers and small business owners. But that’s an untenable, unscalable business model. What does work, you wonder? Ask web designer Jess Freeman. 60% of Jess’ leads come from content creation alone; 40% from her blog and YouTube. While many view YouTube as a place for entertainment and influencers where only the most popular channels make money, Jess shows us that’s not true. And she shares some fantastic tips on how you can leve...
How to Pitch the Media to Grow Your Audience with Brittney Lynn
January 17, 2022 07:02 - 51 minutes - 46.8 MBThey say one of the best ways to grow your audience is by getting in front of other people’s audiences, and today’s guest is an expert in helping you do that. Brittney Lynn understands how to pitch the media - both established media like publications and TV, and newer media, like podcasts. Today, she gives us some fantastic advice for finding and pitching podcasts, as well as what to think about if we’re going to pitch TV and publications. In Build Something More, we chat about the time I hi...
Why You Need to Publish Content to Have an Expertise with Rochelle Moulton
January 10, 2022 07:02 - 58 minutes - 107 MBHow do you become an authority in your field? What's the key to unlocking rewarding work and more sales with less selling? According to Rochelle Moulton, it's publishing. And Rochelle knows a thing or two. Not only has she been helping people become authorities in their fields since 2007, but her book, The Authority Code, will give you the blueprint — and the right prompts — to help you too. Rochelle and I have a great conversation around niching down, spending your time wisely, and publishi...
My 2022 Yearly Theme: The Year of Retreat
January 03, 2022 07:02 - 34 minutes - 31.9 MBIn 2021, there was a lot of good, but there was also a lot of stress. In fact, there was a lot of everything. Seems like a year or less would do me good. But not really less of everything. I need to do less of something specific — over-commitment. So I’ve come up with The Year of Retreat. Show Notes: Cortex My 2022 Yearly Theme Creator Crew Sponsored by: Nexcess | Ahrefs | TextExpander
Generosity and the Future: My Favorite Christmas Story
December 20, 2021 16:21 - 12 minutes - 12.1 MBI knew from a young age, I wanted to play the drums. I got my first small kit when I was five and when my friends and I started a band, heavy quotes, I played paint buckets. When I was 15 years old, I knew I needed a real kit. It's the last episode of 2021, and it's a little different: I'm going to share with you my favorite Christmas story. I'll also tell you where the show is heading in 2022. Show Notes Read the Story at Casabona.org Join Creator Crew Rate: Apple Podcasts | Spotify ...
Faceoff: Should Speakers be Paid for Virtual Events with Nathan Wrigley
December 13, 2021 07:02 - 1 hour - 62.2 MBBack in October, I wrote a blog post called, "We Need to Talk About Speakers and Virtual Events." I outlined how I believe speakers should be treated when it comes to virtual events; See I feel like too many virtual event organizers treat speakers as their marketing arm too. Shortly after, my friend Nathan Wrigley reached out. See, he is a virtual event organizer. In fact, I've spoken at his events! We wanted to have a debate of sorts, so we recorded it. It was a truly fantastic conversation...
How I Ended Up Having My Best Black Friday Sale Ever
December 06, 2021 07:03 - 43 minutes - 40.1 MBThis year, I made a concerted effort to have a good Black Friday sale. I started thinking about it early, put in a good sequence of emails, and promoted it more than I've promoted anything. The result? My best sale ever. So how did I do it, what were the numbers, and what did I learn? Listen to find out. Plus, in Build Something More, I share the actual revenue, and my thoughts on affiliate programs. Top Takeaways Preparation and messaging were instrumental. I started thinking about the sa...
How to Leverage the Facebook Algorithm to Grow Your Business with Jono Petrohilos
November 29, 2021 07:02 - 1 hour - 55 MBSometimes it feels like Facebook gets a bad wrap. Of course, sometimes it feels like Facebook gets exactly what it deserves…so where should we, as small business owners, fall on how to use Facebook? Today's guests should help. Jono Petrohilos is a personal trainer and online educator who has a $1 Million online course business. He also runs huge Facebook groups, including one specifically for online course creators. Jono is SUPER passionate about FB groups -so much so that he made me excited...