How Thatgamecompany uses data to build a loving relationship with players
How Games Make Money
English - July 20, 2020 19:42 - 29 minutes - 23.3 MBVideo Games Leisure Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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Tim Nixon, the director of online experience at Thatgamecompany, joins host Jeff Grubb to talk about designing Sky, which is the studio’s followup to Journey and Flower. Unlike those previous games, though, Sky is a live-service game that is meant to run for months and years. It has already had six seasons of content, and Tim explains how Thatgamecompany uses behavioral data to understand and build relationships with players based on respect.