For many of us, the role of ‘The Publisher’ is almost mythical: a distant, unknowable keeper of dreams. Somehow, we grant publishers enormous cultural cachet, but they are just people, and hopefully conversations like this one can help us better understand the kinds of decisions and trade-offs they make.

In this episode, Arthur talks to Jeremy Boraine, the publishing director at Jonathan Ball Publishers, one of South Africa’s biggest publishers of general-interest books, and now parent company to Icon Books in London. They talk about what it’s like to be a publisher, balancing predictable bestsellers with new voices, about audiobooks, and about acquiring Icon. They also reflect on the challenge of diversity in publishing, and the recent fallout over an unauthorised biography of Siya Kolisi.

Links from the show:

Jonathan Ball PublishersIcon BooksMark Gevisser on The Book Lounge’s podcast