HACK: Use Gmail To Get More Leads — $110,000 Case Study

Houston Business Growth Podcast

Host: Brian Webb

Episode 5: HACK: Use Gmail To Get More Leads — $110,000 Case Study

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Description:

LISTEN TODAY, as the host, Brian Webb, discusses how you, like most business leaders, might be unaware of how much more you could be leveraging your very own Gmail account, paired with other power boost third-party apps, to grow your business and generate more leads.

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Helpful Links:

Gmass: https://www.gmass.co/

MailGun: https://www.mailgun.com/

Mailshake: https://mailshake.com/

Nine Word Email Strategy: https://www.hatchbuck.com/blog/implement-9-word-email-marketing/

Dean Jackson: https://www.youtube.com/watch?v=wfnwrw-axYw

Digital Marketer: https://www.digitalmarketer.com/

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Podcast Sponsored By: SERVPRO® Disaster Recovery Team Houston

Find and Follow our Sponsor, SERVPRO® Disaster Recovery Team Houston

Web: www.disasterrecoveryteamhouston.com

Linkedin: https://www.linkedin.com/company/servpro-disaster-recovery-team-houston/

Facebook: https://www.facebook.com/SERVPRO9734

Intro Video:  https://youtu.be/YH1GXKrRUTU

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Connect w/ Brian Webb

Web: https://cmo.webbmarketing.solutions/

Linkedin: https://www.linkedin.com/in/thebrianwebb/

Facebook: https://www.facebook.com/thebrianwebb

Instagram: https://www.instagram.com/brianwebb/

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Click on this link for a full transcript of the podcast:  

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Transcript:

Brian Webb:

Hey there everyone. Welcome to the Houston Business Growth Podcast. I'm your host, Brian Webb. This podcast is designed for entrepreneurs, just like you, that want to grow your business faster and make better decisions with fewer regrets. We're here to help you grow by bringing you tools, tips, and tricks, along with success stories and industry expert interviews that will help you to grow your business and your team while helping you to avoid the pitfalls and mistakes that cost you so much money and wasted time. With no further ado, let's jump into today's episode.

Brian Webb:

Like most business leaders, you might be unaware of how much more you could be leveraging your very own Gmail account, paired with other power boost third-party apps, to grow your business and generate more leads. You can achieve 100% personalized one-to-one email conversations and fully automated follow-ups with Gmail.

Case Study

Nitin Chhoda sends 4,000 emails daily and achieves a 30% open rate, 1,200 opens daily, with a 6% click-through rate (CTR), resulting in approximately 72 clicks per day. His appointment booking rate climbed to nearly 10%, resulting in an average of 7 appointments daily. He closes roughly 10% of those appointments, delivering an average of 1 new client every day.

Secret Sauce

His secret sauce is a Google Chrome plugin called Gmass. You can use Gmass to send automated personalized follow-up emails through Gmail. If your recipient clicks on a link in the email, they will be added to a drip automation sequence to take their prospect through an indoctrination sequence.

You can literally use Gmail’s servers with a sending limit of 2,000 emails per day. Or you can use your own email server with a service like Mailgun, which has no sending limit. Mailshake is another viable option.

This is a great way to set up appointments with your B2B leads. This could also be an effective hack for mastermind businesses and high-end ($1k+) sales.

Brian Webb:

Today's episode is brought to you by team Meacham at SERVPRO Disaster Recovery Team Houston. Whether you know it or not, your business needs an emergency response plan. We see it on the news all the time, another business owner who experiences tragic loss due to fire or extreme storms like hurricanes or flooding. And we all hope it will never happen to us. But research shows that up to 50% of all businesses shut down after a major disaster. And if the property damage isn't bad enough, the business downtime and loss and revenue only makes it worse. So should your business be devastated from a fire flood or storm damage, how do you minimize the downtime and frustration of getting back to normal as soon as possible?

Brian Webb:

Here's the answer. You need an emergency response plan. How do you achieve this? It's easy and it's free. Once you reach out to SERVPRO Disaster Recovery Team Houston, one of their ERP specialists will set up a time to meet with you or someone from your team. When the specialist shows up, they will walk through your facility with you and make a concise profile document for your business, outlining all of the critical information like where the electric water and gas shut off valves are located, along with the priority areas of your business and the primary points of contact.

Brian Webb:

Wouldn't you prefer that when someone does show up to assist you in a time of crisis, that they already know what to do, where to go, whom to call and how to get started? Of course, you would. Additionally, imagine getting VIP service like three-hour priority response time when you call and the work begins on arrival to bring your business back to normal, as quickly as possible.

Brian Webb:

Before the SERVPRO Disaster Recovery Team Houston even shows up, they already have photos of your facility, they know where to park and exactly who they should be dealing with. And guess what? It's free. No contracts, no catch. You really need to get this taken care of today. You want to be prepared in the event your business does experience fire, water, or severe storm damage. To make this happen, simply call the SERVPRO Disaster Recovery Team Houston office at (281) 419-9796. Or even easier, simply text ERP to (832) 713-6881 and one of their specialists will reach out to you right away.

Brian Webb:

We hope that you never experience a disaster that adversely affects your business. But if you do, don't you deserve to know that you can worry less by knowing that you're in the best hands possible? Of course, you do. Again, call (281) 419-9796 or simply text the letters ERP to (832) 713-6881. You'll be so glad you did.

Brian Webb:

Bonus Tip: Nine-Word Email Strategy

Consider leveraging a Nine-Word-Email Strategy, made famous by Dean Jackson. Jackson’s nine-word email strategy is when an email is sent to a disengaged audience using only the 9 following words.

‘Are you still looking to buy a new house?’

Your email could actually be 8 to 11 words. The point is to be direct and to the point. The following variations could also work.

CPA Firm: ‘Are you still struggling to properly manage your books?’

Business Consultant: ‘Did you ever resolve that problem we discussed?’

Marketing Agency: ‘Are you still wanting to grow your business?’

Case Study 2

Digital Marketer, a marketing education company based in Austin, Texas, recently shared their own experience by leveraging their use of Jackson’s nine-word email strategy.

Emails Sent: 2,620
Open Rate: 43% (Remember, this was sent to a disengaged audience.)
Response Rate: 28% (293 people)
Meetings Booked: 108 (36%)

As a result, 17% of Digital Marketer’s email recipients became sales qualified leads, with 11 closed deals at $10k each. One simple email. $110,000 in new revenue was generated.

Takeaway

Consider using this strategy periodically (monthly, quarterly, semi-annually) to re-engage your lead audience and grow your business. Either put this strategy as a recurring task on your calendar so you never forget. Or consider using a marketing automation tool to achieve the same result — set it and forget it.

Go and make 2021 the best year ever. Keep growing and keep going.

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Tags:

Houston Business, Houston Business Growth, Houston Business Growth Podcast, Brian Webb, Entrepreneurs, Houston, sales, marketing, leadership, Servpro, Randy Meacham, Susan Meacham, Disaster Recovery Team Houston, Extreme Team Meacham, Email Marketing, Gmail