Four Things You Did Not Know You Could Do With Facebook Messenger To Grow Your Business

Houston Business Growth Podcast

Episode 2: Four Things You Did Not Know You Could Do With Facebook Messenger To Grow Your Business

Host: Brian Webb

Guest Justin Scicluna

Description:

LISTEN TODAY, as the host, Brian Webb, along with our guest, Justin Scicluna, walks you through 4 Things You Didn't Know You Could Do With Facebook Messenger.  Justin is a well versed, messenger marketing expert with 17 years of experience.  Today we will show you how you can save money, save man-hours, and capture qualifying leads all with the use of messenger bots.

Podcast Sponsored By SERVPRO® Disaster Recovery Team Houston

Helpful Links:

Calendly - https://calendly.com/

MiniChat - https://minichat.com/

Chatfuel - https://chatfuel.com/

Find and Follow our Sponsor, SERVPRO® Disaster Recovery Team Houston

Web: www.disasterrecoveryteamhouston.com

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Facebook: https://www.facebook.com/SERVPRO9734

Intro Video: https://youtu.be/YH1GXKrRUTU 

 

Connect w/ Brian Webb

Web: https://cmo.webbmarketing.solutions/

Linkedin: https://www.linkedin.com/in/thebrianwebb/

Facebook: https://www.facebook.com/thebrianwebb

Instagram: https://www.instagram.com/brianwebb/

 

Connect w/ Justin Scicluna

Register for a "FREE" Lead Capturing Messenger bot feature: https://webbyup.com/hbgpodcast/

Linkedin: https://www.linkedin.com/in/justinscicluna/

Facebook: https://facebook.com/WebbyUp/

Instagram: https://Instagram.com/WebbyUp/

 

Click Here for a full transcript of the podcast.

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Tags:

Houston Business, Houston Business Growth, Houston Business Growth Podcast, Brian Webb, entrepreneurs, Houston, sales, marketing, leadership, Servpro, Randy Meacham, Susan Meacham, Disaster Recovery Team Houston, Extreme Team Meacham, Justin Scicluna, Facebook, Messenger, Messenger Bots

 

Transcript:

Brian Webb:

Hey there, everyone. Welcome to The Houston Business Growth Podcast. I'm your host, Brian Webb. This podcast is designed for entrepreneurs, just like you, that want to grow your business faster and make better decisions with fewer regrets. We're here to help you grow by bringing you tools, tips, and tricks, along with success stories and industry expert interviews that will help you to grow your business and your team while helping you to avoid the pitfalls and mistakes that cost you so much money and wasted time. So with no further ado, let's jump into today's episode. I am so thrilled today to have Justin Scicluna on the podcast. Justin and I have known each other for quite some time. We've worked together on several projects. But Justin, for those in the audience who don't know who you are, why don't you tell us a little bit about you and what you do specifically?

 

Justin Scicluna:

Absolutely. So I'm a messenger marketer or a conversational marketer. I'm somebody who has worked in pretty much every arm of online marketing. I started back in 2003, doing content marketing for a cluster of radio stations and building websites, and moved on to do PPC. I've also done full-funnel campaigns for large clients while working at different agency type places. And in 2014, I became the digital marketing director for an upstart energy drink company with a big name. We were Hard Rock Energy Drink. And our goal was to get bought out by the mothership, Hard Rock, and they did. And once they were bought out, I launched my own little agency where I niched down to do online marketing through messenger or using chat services to help market your business.

 

Brian Webb:

Awesome. I know the title of today's episode is, Four Things You Didn't Know You Could Do With Facebook Messenger. And again, you and I have had the chance to collaborate on this in the past on other projects and client work. I know that we're going to be talking about how you can use Facebook messenger for your business. One of the things I know you want to talk to us about today is automating repetitive tasks. One thing I want to say that a lot of people don't realize is that you can actually build, I'm going to have you speak into this as well, but you can literally build an audience or AKA a list in Facebook messenger, just like you can with an email list. Speak into that.

 

Justin Scicluna:

Absolutely. Yeah. So back in 2016, Mark Zuckerberg, Facebook owner, Instagram owner, opened up the API on Facebook messenger. It took about a year from the announcement until any real software was out there gaining traction that allows you to build different types of automation to happen inside Facebook messenger. What this automation looks like is it's kind of like an automated assistant who's walking a prospective client, or just a prospect in general, through a series of repetitive questions, repetitive steps, qualification processes, whatever it is that makes sense for your business.

You can set up a whole line of conversation to be very complex that can take the answers that somebody gives you and return a different response based on it, and can really be a seamless little helper in your business. All set up with automation, set up ahead of time to where you can take less man-hours to do the same job and still have that personal touch, that personal feeling for your clients who doesn't feel like they're being handed off to a robot to handle these tasks. So, it's a very powerful tool and you can really use it to save time, save money, save staff hours. We can go through quite a few examples on what can be automated if you like.

 

Brian Webb:

Yeah, let's do that because I know one of the first things that you wanted to talk about is automating repetitive tasks, specifically. So, knowing that we're talking to business leaders, business owners, and entrepreneurs, what would just maybe be two or three examples of things that can be automated for a business in relationships with their customers using Facebook messenger specifically?

 

Justin Scicluna:

How about collecting initial information that you need from your prospect? So, let's say a prospect, you need to get their name, phone number, email address, a specific issue of why they're calling you, some basics that almost every business probably has to go through when somebody calls in. Instead of having them call in, they can contact you through either Facebook Messenger or a few other channels that we'll talk about in a few minutes. That automated assistant can walk through and ask them those questions. It can say, it can glean their first and last name straight from Facebook, or you can ask them and have them enter it, type it in, and send it to you. Once they've typed and sent that information, you can capture that and build out an entire user profile.

So this kind of becomes your Facebook messenger account kind of becomes a little mini CRM or a customer resource manager that allows you to build out profiles and collect a lot of information on a specific person that can then be sent into other systems that you've already have set up. So again, going back to that example. You have a new client who's contacting you. Let's say they're contacting you because they need some, let's say some flood damage replaced. So, then the bot can walk them through some basic questions. What's your name? What's your phone number? What's a good email address for you? Where's the damage, inside or outside?

 

Brian Webb:

Just to clarify, not to interrupt, but just to clarify, because I know you and I do this, we talk about this all the time, but when you use the word bot, I would imagine that a huge number of people that are going to be listening to this, they might have a sense of what you're talking about, but explain what a bot really is in layman's terms to our audience.

 

Justin Scicluna:

All right. So I've never actually put my own definition on a bot, but it's basically some sort of basic artificial intelligence that you can add to Facebook messenger. So on the user end, as a prospect, it feels like a conversation with a real human, although they know they're talking to an automation, it feels like it. The language that it uses, the natural progression of a conversation, it's going to just guide them along as if it's a real-life person, but it's not. It's all pre-done, pre-programmed, and is just walking them down a predetermined set of paths. So what you do is you give people choices, multiple choices with buttons. So, the bot asks a question, "Hey, what are you contacting us for? Option, flood damage, fire damage or home renovation."

 

Brian Webb:

COVID-19

 

Justin Scicluna:

"COVID-19 cleanup." They press that option. On the backend, the bot is smart enough to know that that's what they chose and can then pull up a completely different series of questions for them to go through

 

Brian Webb:

Relevant to what they're saying that they're reaching out about.

Justin Scicluna:

Exactly. So then it can go down a line of questioning on COVID cleanup asking if it's a contaminated area, if they're just being cautious, whatever that important information is, saving your customer service team time from having to go through that because it's going through this automated process. Once they hit a landmark, this bot, this automated system can then take all that data and push it into either your current CRM, to a sales representative, to a live human to take over. See, the whole purpose of these automations, these repetitive tasks being automated is not to replace the human interaction, it's to just handle the really repetitive stuff so that by the time it gets to a person, it's a more qualified person for that human to spend their time with and all of this extra wasted time that you could be collecting this data is already done.

So, you're already starting ahead of the game without having to use up any of your man-hours, where they can go right in and take a quick glance, see what the person needs, give them the information they need, get them scheduled or whatever that next step is. So, that's one of the major positive things about using Facebook messenger to automate repetitive tasks is, is to keep your man-hours down and to really just simplify the process and make it easier for everyone. And let me just add that the reason why, why you would have this type of a bot, why it would be on Facebook messenger, it's a couple of reasons. They did some studies before Facebook launched this initiative to allow messenger bots and found out that over, and this is in 2016, over 56% of people surveyed would rather message a business through a messaging platform than talk to them on the phone.

Brian Webb:

Or fill out a form a lot of times as well.

Justin Scicluna:

Or fill out a form. And the good thing is about when you're using a messenger bot like this, as opposed to a form, is you could pre-populate a lot of answers and keep the actual typing to a minimum, which is the reason why people like doing this rather than a form. So, you have this opportunity. You find out that most people want to communicate with your business through a messaging platform, but you don't have the man-hours to sit there and respond to every task. Well, that's what these features are for. What I'm talking to you about today allows you to set up automation that handles that initial point of contact, that handles that initial data collection, and only passes off relevant referrals, leads, people to a human to take over once they've met certain qualifications. So, it saves you a lot of man-hours and it really, really helps.

Brian Webb:

And something that I want to speak into because again, I'm thinking through the lens of our listeners and whenever you have something set up like this in Facebook messenger, I want our audience to understand it's not as though if someone comes to their Facebook page and just starts typing in a message, even though you can have a bot there as well, but you can literally have a bunch of different channels. Meaning if you have six different campaigns that you're doing. And for example, let's just say they're running a campaign and we're dealing with property managers or a different campaign might be dealing with executive general adjusters. We can literally make it where there are two separate links that take people into Facebook messenger that can take them down to different conversational journeys, right?

Justin Scicluna:

Yeah. Correct. So the messenger, your little messenger bot, your little buddy there can actually have unlimited different unique conversations at the same time. So like Brian was saying if you have your property manager in there having a conversation and going through a process, at that same time, a front end client could be going through that same process and asking different questions and getting different answers.

Brian Webb:

And also let's give this little extra nugget of value here today. There are many things that you can do in messenger in addition to the fact that by the way, when someone's filling out a form if they finish it, you find out after the fact. When someone is interacting with your business on Facebook messenger, you're seeing it as real-time as if you were talking to an aunt or an uncle or a cousin or a sister or brother. But share with us all the different types of, for example, I'll just give a couple, a lot of people don't realize that the bot can, in addition to saying, asking a question or giving a piece of information, it can pop up a video or a product for sale. What are some of the things that you can put into a conversation thread automatically that would be helpful for their prospective customers?

Justin Scicluna:

Sure. So there's the open API that not only Facebook messenger has, there are other channels, which we'll talk about shortly in text and email, is you can add in all sorts of third-party apps to integrate with it. So, if you're an e-com business, if you're selling products or even if you have part of your business that's e-comm, you can facilitate full sales right through messenger. You can do that with services as well. If you wanted to manage the actual sale of your services if you wanted to set up a complete line of questioning that takes somebody through. And by the end of that line of questioning, you know they need service A, you can actually facilitate the full sales, collecting the money, scheduling the appointment, all of that through messenger, through this tool, all just by using pre-setup automated chats., Pull in your inventory to showcase for people.

You can have it directly integrate with your current sales software. So, if you're using Salesforce or if you're using HubSpot or ActiveCampaign or any of these other major players, you can actually integrate this. So, if you have everything connected properly, and a person has started their conversation with you through Facebook messenger, then down the line, your job is finished. And in Salesforce, you mark job finished. You can actually have that trigger a message to send to them in messenger to say, "Hey, your job's finished. Go check it out." So it really just seamlessly integrates with your full marketing stack and pretty much anything that you would need it to pull up or offer to a client that's part of your current systems, it can integrate in and offer that ability.

Brian Webb:

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Yeah, super, super powerful stuff. So we've kind of talked about some high-level things. We've talked about automating repetitive tasks. I guess we're kind of going to maybe blend these next two things together, but putting customer service on autopilot, and then you've kind of already spoken about capturing and qualifying leads, meaning taking them through a dynamic response question and answer kind of a process but talk a little bit more...

Justin Scicluna:

Well, there's a little more to that.

Brian Webb:

Okay, go ahead.

Justin Scicluna:

So on the customer service side, so a really, really basic use is to add your frequently asked questions directly into an automated bot. So, somebody comes in and they always ask the same five questions in a row. Boom, you can have this thing, take care of it, and reduce the amount of annoyance on your team. Plus just really get these questions and be helpful to give people instant answers and a customized little experience. The really cool part about it is if you have a team that answers a lot of FAQs and spends a lot of time with the process of scheduling appointments, this can handle that as well in being an automated process. In my business, I spent a lot of time with just trying to go back and forth and picking an appointment for somebody. The use of tools like a Calendly or other calendar tools out there where you can send somebody a link and allow them to choose their own time has helped that process.

But even more helpful was adding a scheduling feature into messenger, which can ask extra relevant questions about the meeting and send all that information through and make it feel more like they're talking to a real person. People are... You got this mix. You have a mix of people who are hiring you nowadays from boomers who are used to traditional service all the way down to millennials who are looking for everything to be instant and to get answers right away. You can handle all that with this customer service feature by building it into your messenger bot, where you can always have an escape button to where if one of your clients needs to talk to a person, because they're more comfortable dealing with a live agent, you can have that button added in there, but if they want to just navigate through, poke around and browse what you're offering before talking to anybody, you can have that in there as well. So, those all kind of fall under the customer service arm. Now in the lead capturing arm, so yes you can qualify your leads...

Brian Webb:

Can I interject real quick, Justin? I'm so sorry.

Justin Scicluna:

Absolutely.

Brian Webb:

Let's go back because I know what you meant when you said that they can escape to a real person, but take a minute or so, and again, because I'm guessing our listeners don't understand what you mean when they say that they can escape. I know what you mean, but let's also get this in here for... So in other words, I'm in Facebook messenger for a business, let's just say at SERVPRO®, for example, and I'm actually dealing with a bot, meaning it's really a questionnaire that's giving me dynamic responses based on what I say. And when you say that I can escape, please explain to our audience what you mean by that and talk to a real person.

Justin Scicluna:

Sure. Yeah. So at any point that you feel people may either get confused, frustrated, or just want to stop and talk to an actual living person, we can add a button into your messenger account that just simply says, "Talk to a human," or, "Request to human," or whatever the language is. It's not important, but they press that button. And what it does is it triggers a notification on your back office software to get a real customer service, human, to join them in messenger to answer any questions or to guide them to that next step.

Brian Webb:

Yeah, that's powerful.

Brian Webb:

Yeah. It's a very big... So you were going on though, to talk about, I think getting into qualifying leads?

Justin Scicluna:

Lead capturing and qualifying. So yeah, we spoke a little bit about qualifying. You can obviously run them down a line of questions based on their answers, send them down to any number of directions, but you can actually capture leads or start the process with them by connecting these tools to certain PPC ads, whether it be Facebook ads. There are certain aspects of the channel you can connect to Google PPC ads or LinkedIn ads so that whenever they click on the ad, it leads them either to a landing page or directly into your messenger bot or your chatbot to actually start the process and where people like this more, let's say, for example, if you're running ads on Facebook, they click an ad and instead of it leading them to a landing page, your messenger bot pops up instead, greets them and takes them through a line of questioning to answer anything that they might have on what you're advertising.

Let's say you're advertising COVID cleanup. All right. Well, would that work for me? My business has only got about 2000 square feet in the office. We only get a few people. Does that work for me? I don't know. Let me click on this ad. Boom. The questionnaire can pop up and say, "I'm going to help you through to understand that this is the right service for you," and you start walking them through that line of questioning. They know right away, "Hey, this is for me." They got to do it on their own time and you've captured that lead directly from an ad into your messenger bot that can trigger all sorts of automations on the backend to notify your sales team, to just put everything in action.

A bunch of little pieces just kind of sprawl off just from this one interaction. So, it's very powerful in that if you want to gain new leads, you want to qualify those leads, you want to just be there in case people have questions, all of these things are 100% possible with having it. And the reason why we focus first on Facebook messenger is they were just the first channel to offer all of these tools in one place. But there are more to come. So, there are more coming and there are more that have just been released. So, there's exciting things.

Brian Webb:

Something I'm guessing, of course you've been seeing, I've been seeing this, but I've even seen some businesses kind of trending towards as opposed to the contact us part of the website, as opposed to that even taking you to a page where there is a form that almost nobody is ever going to fill out, but literally just opening up Facebook messenger right from the contact us button. I'm guessing you've seen that as well.

Justin Scicluna:

Yeah. I did that on my website. There was a couple other bigger semi-influencers and business coaches that have done the same. Yeah. The only negative... Well, there's a positive and negative. The only negative with that was in the beginning, in the early days, if a person didn't have a Facebook account or wasn't logged into Facebook, it wouldn't work for them. But the software that we use now, that I use primarily to build out these bots, is called [MiniChat 00:23:41]. The next best one is also Chatfuel and they are neck and neck right now with as far as who's got the best tools. They both kind of stepped up and they're pretty close to an even playing field. But the point is, is you're allowed to have these interactions now without somebody needing to be part of Facebook. That was always a downfall because you can embed this little Facebook messenger on your website as a chat widget, as a live chat widget, if you so chose.

And people were like, "Well, what if the person doesn't have a Facebook account?" Well, that was an issue, but now you're no longer beholding to that. You can have guest accounts where people can start a conversation without having an actual Facebook account and really kick all these things into action the same way as you would before. The only difference is when they are logged into Facebook, then you can always end up back in their inbox, in their messenger account anytime you want, just by sending out a message from this platform. So, there's some things in there, some nuances that are a little bit into the weeds that we don't need to go into, but there are some limitations and some positives, but it does parlay into the next point of being a multichannel market.

Brian Webb:

Yeah. And before we go there, the one thing that I know, what there's more than one, but the one thing I do know about if you, especially, whether you're a B2B or a B2C, I mean, almost always in B2B, this is going to be the case. And sometimes even in B2C for example, SERVPRO®. They actually do both, B2C and B2B. But if a conversation is always going to be the final step or a necessary step before you transact or interact with a new customer or client, then just basically allowing the marketing and the sales process to take them right into the conversation. For example, using a bot in Facebook messenger, it's a really effective way of speeding up that process of not dealing with forms, of basically allowing people to interact with you either real-time or pretty real-time using a bot in messenger. I'm guessing you agree.

Justin Scicluna:

Absolutely. Yeah. The form part is huge in that when somebody gets to your website and you have a form, they have to click and manually type first name, manually type last name. The positive when you're using these messenger bots, if they're connected to a profile that already has their information such as a Facebook profile, it can pre-populate that information. Some other information it can pre-populate is an email address that they've registered their Facebook account with and a phone number, which is usually a cell number, which is usually pretty accurate and strong because fairly recently, they required you to register your phone number through Facebook. And those are usually pretty good. You don't have to type those out they are a one-click button, you, the business, you don't own that and get to see that number until the user actually clicks on it and sends it through. But it's a one-click to enter that information, which really reduces that barrier to entry when somebody is trying to give you their information.

Brian Webb:

Yeah. Absolutely not to mention, a more real-time interaction and real-time notification when someone is interacting with your ad campaigns or your brand online.

Justin Scicluna:

Exactly. Yeah. That's important to you to, to really know, get a temperature of what's going on at the time that is going on. You can get real-time information from the system.

Brian Webb:

Yeah. That's huge. So multichannel marketing, talk to us about how that interacts with Facebook bots and Facebook messenger. Talk to us about that.

Justin Scicluna:

Yeah. So with these softwares, like a Chatfuel and a MiniChat, you can add in SMS text bots, email bots, or email automation, and you're also going to be able to transfer this same type of automation into Instagram DMs or direct messaging and WhatsApp for anybody who might have some clients that are Latin American or anywhere that's slightly outside the US, you'll notice that WhatsApp is a major chat platform and is often used more than text messaging. So, these exact same automations are going to be able to come from Facebook messenger, interact with these other channels. The big ones I would say are SMS text right now.

So, with SMS text messaging, once you have their cell phone number, it doesn't matter if they have Facebook account and Instagram account, doesn't matter if they're a part of WhatsApp, you can hit them in their inbox and you can build out the same sophisticated automations that we've been talking about with taking people through a line of questioning, pre-qualifying them all done through SMS texts. So they're just basically texting your company and it's walking them through this preset automation to capture all the information they need, get them connected with the proper salesperson, take them through to that next step, and done automated so that you don't have to have man-hours or people sitting there handling those conversations.

Brian Webb:

Yeah, that's powerful. So, I know we're almost out of time, but talk to us about the future of not just where we are, but the future of messaging or messenger marketing as it's going to help business owners and business leaders.

Justin Scicluna:

Well, as like that small stat I gave you in the beginning where it was like 56% of people prefer messaging a business rather than talking to them on the phone. That number has only grown. I haven't been able to pull the most recent stats, but I know that they just mentioned it at a recent messenger conference that they haven't released publicly yet. But, the amount of people who would prefer to message a business as opposed to actually talk to someone on the phone is growing exponentially. So, being able to have these systems in place, being able to have the automation-ready to meet the person where they want to communicate with you is only going to set you up for a better future. As these become more mainstream.

The best part, besides being able to have these communications through Facebook, Instagram, SMS texts, texts, and email, you're going to pretty much be able to reach them on any platform they are at any time, and at the convenience that they want. Do they want to message your brand in the middle of the night to get some questions answered? They can do that without bothering any employees or having a 24-hour staff. So, the future of it is really just going to be more integrated in your life. It's going to be, every business is going to have some sort of a chat element that they're going to allow for clients. It's just how sophisticated will it be is the real question that businesses need to ask themselves, how sophisticated does ours need to be?

Brian Webb:

Yeah. Wow. And something that I think that's worth getting into this conversation too is two decades of marketing and owning an agency here in the Houston metroplex, if you're lucky, if you're good, like masterful skilled at email marketing, you're lucky if you're getting a 15 to 20% open rate. And when I say lucky, I'm saying, that's assuming you're actually just emailing friends, family, and employees. And then as far as a click-through rate, you might be lucky to get one, two, three, or 4% in terms of people actually clicking on something to go back to your website or landing page or to your offer. Tell our audience, though, what open rates and click-through rates are in SMS and in Facebook messenger by comparison.

Justin Scicluna:

Yeah. With SMS, you're going to get near 100% open rates with that initial message that you send out there. Then the action that they take can drop, depending on how compelling you write that first message. But when it comes to the Facebook side, when this was just out for messenger, Facebook messenger, you were getting between 75 and 99% open rates on that first message. Click-through rates were about 75%.

Brian Webb:

Huge.

Justin Scicluna:

Yeah. It's massive. Basically, people are interacting and they are opening.

Brian Webb:

Yeah.

Justin Scicluna:

So, if you're sending out a message and you're not getting a lot of people opening it, well, then you better look at [crosstalk 00:32:05].

Brian Webb:

Right, exactly.

Justin Scicluna:

Because people are opening them. It's just a matter of messaging, not a matter of platform.

Brian Webb:

Yeah. And one other thing that I want to make sure our audience understands is that once people have interacted, I think you're going to have some specifics on this, Justin. But once people, let's just say that you have interacted with a business Facebook messenger bot, and I have, Brian, and let's just say 10 other people, or let's just say, 10,000 other people. Once those people are on your Facebook or in your audience, you can decide a week from now or a month from now... Again, give some specifics to this because I might be leaving something out. But the ability to go send basically what is a one-to-many message that will be perceived as like, it's more like a one-to-one message. But once people have interacted, it's not like that's the end of what you can do. You can then send out other offers or other notifications or notices down the road, right?

Justin Scicluna:

Yeah, exactly. Now Facebook's got some rules on when you can end up back in their inbox. They're not hard to navigate. They leave a lot of options open for how to end up back in that inbox out of the blue. But as far as your SMS and email channels, you can end up in those inboxes anytime you want without restrictions. So you bring somebody in, let's say you run a Facebook ad. Facebook ad is, "Hey, everything you want to know about our COVID cleanup, ask these questions, get answers right away, and find out if it's right for you." Someone clicks that ad takes them through their questioning. Part of that questioning, it asks them for a cell phone number to send them a special. "Let me send you this in a PDF to your cell phone right now," and you ask for that phone number.

So, you captured the phone number from Facebook messenger, but now you're able to contact them through SMS text. Same concept if you ask for their email address, or if you somehow can connect their profile from Facebook messenger to what you already know about the person in your CRM. Once you have these different data points connected together, you can send them a message on each one individually or all of them at the same time, depending on what your needs are. So, you brought someone in, they looked up your COVID information. In the process, they gave you an email and a phone number, but then they stopped interacting and kind of went dormant for a week. So, about a week later, you can have a message just pop up in their Facebook messenger inbox that says, "Hey, we're going to send you an email shortly on some really exclusive deals. Make sure you check it out."

In email, you send those really exclusive deals. You can have a trigger set up if they never opened that email, then a text message sends out to them to say, "Oh, I don't know if you checked out that email yet, but it's there and it's expiring soon. You might want to go check it out." So, all of these different channels are working together all from one home base of collecting data to really make sure that the person is seeing what it is that you're trying to get them to take advantage of.

Brian Webb:

Absolutely. You know, the name of this episode is, Four Things You Didn't Know You Could Do With Facebook Messenger, but I think we've probably covered a few more than just four. Again, thank you, Justin, for being with us here today. Again, I've had the privilege of knowing you for quite some time. I know you're brilliant and now our audience also knows that you're brilliant at what you do. If they want to learn more about who you are or the services that you offer or how to get in touch with you, where's the best place or places for them to do that?

Justin Scicluna:

On the socials, Facebook, or Instagram or on LinkedIn. On Facebook and Instagram, very simple, @webbyup, that's W-E-B-B-Y-U-P. And on LinkedIn, you can just search for my name, which I'll give the link to put in the show notes because my last name's weird.

Brian Webb:

Well, again, thanks for being here. If you enjoyed the podcast today, be sure to subscribe, hit that subscribe button and we will see you again next week. Thank you for listening to today's episode of The Houston Business Growth Podcast. As always, we're here to help you grow your leadership and your business by making better decisions with fewer regrets. If you've enjoyed the show, please let us know by subscribing to the show and leaving us a review. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify, or anywhere else you listen to your favorite podcasts. Again, thank you for listening. We'll see you on the next episode.