Empathy: The missing ingredient in digital mortgage innovation with James Robert Lay
Power House
English - December 07, 2023 12:00 - 38 minutes - ★★★★★ - 56 ratingsArts Business Investing real estate mortgage mortgage lending wells fargo loandepot housing housingwire mr. cooper hud zillow Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
For today’s episode, HW Media CEO Clayton Collins had an opportunity to chat with a phenomenal guest: James Robert Lay, a digital anthropologist and the founder and CEO of the Digital Growth Institute.
Today’s conversation is a deep dive into the intersection of marketing, sales, technology, and human behavior in the mortgage industry. James emphasizes the importance of addressing consumer confusion and negative emotions, building trust through empathy, and lenders shifting their positioning from heroes to guides. He also highlights the role of individual brands and the need for continuous learning in digital transformation.
Related to this episode:
Connect with James on LinkedIn
Follow James on Twitter
Digital Growth Institute
HousingWire on YouTube
Enjoy the episode!The Housing News podcast explores the most critical topics in mortgage, real estate and fintech. A new mortgage or real estate executive joins the show each week to add perspective to the top stories crossing HousingWire’s news desk. Hosted by Clayton Collins and produced by the HW Media team.
Learn more about your ad choices. Visit megaphone.fm/adchoices
For today’s episode, HW Media CEO Clayton Collins had an opportunity to chat with a phenomenal guest: James Robert Lay, a digital anthropologist and the founder and CEO of the Digital Growth Institute.
Today’s conversation is a deep dive into the intersection of marketing, sales, technology, and human behavior in the mortgage industry. James emphasizes the importance of addressing consumer confusion and negative emotions, building trust through empathy, and lenders shifting their positioning from heroes to guides. He also highlights the role of individual brands and the need for continuous learning in digital transformation.
Related to this episode:
Connect with James on LinkedIn
Follow James on Twitter
Digital Growth Institute
HousingWire on YouTube
Enjoy the episode!
The Housing News podcast explores the most critical topics in mortgage, real estate and fintech. A new mortgage or real estate executive joins the show each week to add perspective to the top stories crossing HousingWire’s news desk. Hosted by Clayton Collins and produced by the HW Media team.
Learn more about your ad choices. Visit megaphone.fm/adchoices