#hottakeoftheday episode 61 w/Joshua Lock

Ever since getting on LinkedIn, I have advocated that having “seeking employment” in the header isn’t a good idea. I’ve also been advocating that connecting to someone only to send them a note 30 seconds later with a compelling business opportunity will have a very low hit rate. Most importantly, I’ve advocated that content, something that people read, think about, engage with or laugh at that is consistent with your brand and your image, is a good start. Doing so for months may not lead to customers today, but it will lead to customers over time.

Today on the podcast we have Joshua Lock, someone who did just that. I don’t remember the first post of his I saw, but I liked it (genuinely). It was thoughtful, it was data-driven, and it made me pause for 10 seconds and think about it. 4 months later, when I wanted to do a show about growing a presence and talk about the Federal Reserve before our show with Danielle DiMartino Booth this week, I reached out to Josh.

LinkedIn is an exceptional tool in part because there are non-anonymous accounts and because there are less users than Facebook and Twitter, so it is easier to stand out. I encourage people to think about their personal brand and portray it in content, not connections. I think you’ll be pleasantly surprised at the results.
#hottakeoftheday episode 61 w/Joshua Lock
https://youtu.be/7DBuaewFYEw
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About Josh
Joshua Lock

Josh is an authentic communicator, an experienced energy and data professional, and lifelong learner and pursuer of truth—wherever it leads.  He attended the University of Arkansas, is a long-time Oklahoman, and is deeply passionate about economics, capital markets, monetary policy, and sound money. His spare time is spent reading, spending time with his wife and two (soon three) children, backpacking/mountaineering, and mountain biking.