News media is always happy to sensationalise an issue or embellish the facts to make sales but sometimes they go beyond what has always been known in the journalism industry as a beat-up. Sometimes, indeed increasingly often, what we are presented with is an outright lie – with journalists happy to present their customers with misinformation. It’s highly unethical and dishonest – and in legal terms there’s a word for it – it’s called fraud – seeking to make money dishonestly.