60 Lucio Ribeiro (Online Circle - Founder & Head of Digital Strategy).

The tale of Lucio Ribeiro is a fascinating one - a life of many phases and contrasts.

From growing up poor in the Brazilian countryside to a private school education in Brazil’s largest city Sao Paolo and now living in Australia as the co-founder and head of strategy at The Online Circle advertising agency working with high profile brands such as Mercedes-Benz, Cadbury Australia, Target, Crown Resorts and Melbourne Storm.

From being a Brazilian lawyer to getting trapped-up in life in the fast lane at McCann Erickson, we talk about moments of personal discovery, pushing yourself professional to avoid career redundancy in this digital age and not being afraid to be proud to celebrate your own success and the success of your peers, colleagues and competitors. 

Step inside the world of someone like me… when you’re hungry and crave living life to the fullest… this is how we do it.
 
Connect with Lucio Ribeiro via Twitter or for more on The Online Circle head to theonlinecircle.com

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