Shannon Mattern: Mondays and Mornings Are Mine

Today we’ll be chatting with a very successful online business owner, Shannon Mattern.

Shannon teaches entrepreneurs how to DIY their websites and market themselves online (even if they have zero social media following and no budget for ads).

She's the host of the Pep Talks for Side Hustlers podcast where she shares her own side-hustle to self-employed journey through her monthly income reports, and interviews entrepreneurs making from $50K to multiple millions of dollars to find out exactly how they did it.

Shannon’s mission is to empower people who want the freedom, flexibility and financial independence by removing the tech barriers holding them back from building their businesses online.

Why should YOU tune-in? 

Learning to overcome imposter syndrome and limiting self-beliefs are things everyone faces. Shannon redefined what success looked like for herself and after just 5 years she’s making around $17,000 per month! But her biggest transformation happened in the past 18 months. Tune-in to find out the one thing that attributed to her exponential growth. Need a hint? Anyone can get it.

What we’re talking about:     New possibilities coming from the pandemic How online business is still in the ‘wild west’ phase  The work from [insert favorite wifi location here] lifestyle How mindset affects/determines success Losing income and newfound job security Where Shannon’s income comes from Getting help, coaching and working with mentors Links mentioned in this episode: Shannon's website Shannon on Facebook Shannon on LinkedIn Free 5-Day Website Challenge  YouTube version of this interview Podcast Production School   Minute-by-minute breakdown:

1.17 – Shannon isn’t boring!

2:23 – Pandemic positivity, lifestyle independence and new opportunities

3:35 – How Shannon explains to friends and family what she does for a living

4:50 – Are we late to the game?

6:12 – Professor Horkey and all of the possibilities

8:13 – Shannon’s favorite part about working from home

9:18 – Gina’s schedule

9:48 – Shannon’s schedule 

10:16 – Shannon speaks on mindset

10:36 – How to handle tasks that you would normally procrastinate

11:04 – Imposter syndrome

13:57 – Pitching and redefining success

15:11 – On sending video pitches

16:00 – “Mondays and mornings are mine!”

17:52 – Why Shannon would normally be freaking out… but isn’t!

20:02 – How Shannon would start over if she had all of the knowledge but none of the clients

21:40 – Aha moments (“Oh, wait, I'm not an employee!”)

23:54 – All about contingency plans

26:22 – Affiliate commissions, email marketing and webinars

30:20 – Income goes up when your confidence does!

34:42 – Getting help and the one change that worked for Shannon 

35:02 – The most valuable part of investing in coaching 

38:01 – Would you invest in a $10,000 coaching program?

39:20 – What the future looks like for Shannon

41:07 – The one piece of advice Shannon wants to leave you with (it’s good!)