Laura Briggs: Impact Over Revenue

Today we’ll be chatting with a very successful online business owner, Laura Briggs.

 

Laura is the author of THREE books with Entrepreneur Press, including the award-winning How to Start Your Own Freelance Writing Business. She's delivered TWO TEDx talks on how freelancing is changing the economy and workforce and is also the volunteer executive director for Operation Freelance, a 501(c)3 nonprofit dedicated to helping military spouses and veterans break into freelancing.

 

Fun fact: Laura’s been tap dancing for 30+ years and is pretty good at it!

 

 Why should YOU tune-in?

Laura went from an inner-city school teacher to “accidentally” starting her own online business. Her freelance business opened doors to tons of other opportunities including a $50,000 project and working with one of her favorite authors. 

 

Be sure to drop by this week’s episode to find out how Laura went from middle school teacher to accomplishing things she never dreamed would be possible.

 

By the way, she’s got TONS of actionable advice for you! 

 

What we’re talking about:

      The life of an entrepreneur       Freelancing full-time vs. part-time       Working with difficult clients       Amazon and Facebook ads       When it’s a good time to run Facebook ads       The pandemic and business       Crossing over to the “freelance side”       Struggles as a freelancer       Misconceptions of working online

 

Links mentioned in this episode:

  Laura’s website   Laura’s LinkedIn   Laura’s Instagram   SEO Writing Q&A   The Big Leap   How to Start Your Own Freelance Writing Business

 

Minute-by-minute breakdown:

1:24 – Laura does “something” online

2:37 – Entrepreneurs always have a lot going on

3:48 – What it was like to offer services full-time as a freelancer

5:42 – Being bored is not a good thing - learning new skills

6:52 – Providing Amazon ads as a service

9:00 – PITA clients

10:28 – The difference between Facebook and Amazon ads

11:52 – Should I run Facebook Ads for my services?

13:22 – If you had $300 to market your new business, how would you use it?

16:38 – A good conversion goal, particularly with Facebook ads 

18:27 – What came first in Laura’s business

19:47 – Laura’s income and how COVID has affected this 

20:40 – Schooling during COVID

22:20 – Teachers crossing over or transitioning into the freelance marketplace

24:59 – Struggles

26:58 – Does all of this freedom and flexibility attribute to irresponsibility?

33:21 – Big wins

36:19 – A huge shift in the last year

39:34 – The one piece of advice Laura wants to leave you with