Episode 69: Diversifying breweries, brand extensions, unique partnerships and using social media on Craft Beer Roundtable #5

It's our fifth Craft Beer Roundtable and our panel includes: Jonathan Greene, host of Hops & Spirits; Bryan Roth, editor and writer at Good Beer Hunting and director of the North American Guild of Beer Writers; and Doug Veliky, chief strategy office for Revolution Brewing and founder of BeerCrunchers.com.

Panel introduction Big breweries are diversifying with ready-to-drink cocktails and seltzer brands, but what show local/smaller craft breweries do? Or do they need to do anything?Brand refreshers and brand extensionsAre unique partnerships becoming more of a thing? (https://www.goodbeerhunting.com/sightlines/2021/7/16/boston-beer-beam-suntory-team-up-to-blur-alcohol-category-lines) How can breweries engage better through social media and keep up with new social media? 

SHOW PARTNER: Check out Nose Your Bourbon social media and their website so you can train your nose to find the nuances in bourbon. Visit noseyourbourbon.com for the Original Nosing Kit, the expansion kit and more.

Don't forget to check out the video on YouTube and our Facebook pages. Plus, our Give It A Try Highlights pour every Monday and our Cocktail Quickie videos shake up Fridays.