“I am an interior designer. I call the architect who calls the contractor. We all call landscaper because we’re all obsessed with plants right now. But all day we’re working in tandem in a circle. So I thought everyone needs to be involved here. What does it matter if I spend all my time trying to source responsibly and bill my clients may be a little extra for these efforts […] if the contractor just goes in and throws everything in the landfill anyway? So why did we do that? We need to close the gap like close the whole circle.”


Katie Storey is an established interior designer based in San Francisco, who had an epiphany when she realized her work was big contributor to a massive waste problem generated in the world, particularly in the design and building industry, despite her own personal practice in conscious living. One of the resources that awoken and inspired Katie was Earth Overshoot Day, which marks the date when humanity has used all the biological resources that Earth regenerates during the entire year. She founded The Good Future Design Alliance, a community of design and building professionals committed to reduce waste to “forge a radical new path.”


She shares how this fast-growing network of design leaders are shaking up the industry with access to cutting edge tools to help them meet their professional low-waste goals, and invites designers, architects, general contractors, landscapers as well as manufacturers to join the movement.