1.31 What is Pearl Certification with Joe Gentile

Joseph Gentile, Vice President of Real Estate at Pearl Certification

"According to the Department of Energy, 25% of homes are sold undervalued every year and what are those homes have in common? Well, it's energy efficient features.

If you went up to a buyer and said, “Would you like to live in a house that had less dust, less bugs, less mold, costs less money to run every month, and it was more comfortable.  Would that appeal to you?” Of course, every buyer would want that but articulating that is very difficult in the real estate transaction.  So they combined together all these features and considered a high performing home. They said, okay, what can we do to help highlight these features to bring them to the forefront of the transaction and that's what Pearl Certification is. We are a marketing program for real estate agents..."

Joseph has spent the last two decades leading efforts in the Real estate services industry. He is fluent in all aspects of franchising, sales, operations, and management, and has taken those skills to Pearl Certification, a nationally recognized company that brings the value of energy efficiency to the real estate transaction by helping homeowners recoup the value of their high performing investments at the time of sale or refinancing.

Here are the talking points:

History and background of Pearl Certifiaction
Criteria for Pearl Certified homes
What are the benefit of getting certified
How the certification help to qualify and quantify the values of certified homes
Other similar certification programs for homes?