The first 18 months of your business is critical. This is when the majority of new business fail. But with some preparation you can set up a business to thrive. In this episode of Home Business Radio, Richard "Capt'n" Henderson and Managing Editor Sherilyn Colleen interview Michael J. Morris, author of the best selling book Starting a Successful Business, Your Guide to Setting Up Your Dream Start-up, Controlling its Finances and Managing its Operations.  They discuss critical success factors for business success. Subject include: * First – Reality Check: Is there anyone who should not start a business? * What you need to succeed in business * The importance of goal-setting & setting effective goals * Planning for Success and what a plan should contain and look like. * How to approach financial backers if you lack start-up funding * Customers – How to get out and sell! So come aboard and sail with us as we help you achieve home-based start-up success with author and expert Michael J. Morris. Episode Sponsor: City America, www.cityamerica.com