![Home Business Podcast artwork](https://is3-ssl.mzstatic.com/image/thumb/Podcasts123/v4/4c/ae/dd/4caedddc-7f23-49ec-2aa9-fd734f24d00f/mza_12619536072663952108.jpg/100x100bb.jpg)
Playing Cupid – Learn from Company Dominating the Matchmaking industry – Jeff Fromm
Home Business Podcast
English - October 22, 2019 02:34 - 20 minutes - 28.5 MB - ★★★★★ - 2 ratingsEntrepreneurship Business Marketing entrepreneurs homebasedbusiness homebusiness homeofficefurniture selfemployed smallbusiness workathome workfromhome Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
With more than 1,500 dating apps and websites playing Cupid, the $2.5 billion matchmaking industry is growing. So how can one brand, such as Bumble, win over American singles? According to consumer trend expert Jeff Fromm businesses in allcategories can learn three powerful strategies from Bumble’s meteoric rise. The dating app is changing the rules of dating, one conversation at a time,” says Fromm. Jeff Fromm (www.JeffFromm.com) notes that Bumble breaks down cultural constructs. But the young brand goes beyond matchmaker; it creates a noble purpose from the inside out.
These lessons from Bumble can help any home-based entrepreneur break out and grow their business. Richard “Capt’n” Henderson and Sherilyn Colleen interview Jeff Fromm, author of “The Purpose Advantage,” who is a brand and marketing expert.
Subjects discussed in Podcast include:
An introduction to “The Purpose Advantage” in marketing The Bumble dating site’s success story. 3 things home business brands can learn from Bumble’s success? How an “Inside-Out Approach” can help smaller home businesses create cultural trends rather than responding to them? How “Cross-Category” growth can help a home business owner earn consumer love and loyalty No “canned marketing!” – smaller businesses should build a community through social action and spreading the word? The six mindsets that establish brand loyalty?Subscribe to Home Business TV YouTube Channel (Click)
Episode Sponsor: Sierra Judgment * RecoveryCourse.com
Interview Guest:
[caption id="attachment_83683" align="alignleft" width="400"] Jeff From, Speaker and Author of "The Purpose Advantage"[/caption]