GEN Z Connection – Why You Need a Youth Engagement Playbook
Home Business Podcast
English - January 02, 2019 18:00 - 23 minutes - 21.1 MB - ★★★★★ - 1 ratingEntrepreneurship Business Marketing smallbusiness entrepreneurs homebasedbusiness homebusiness homeofficefurniture selfemployed workathome workfromhome Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Interview with Gregg Witt Author of The Gen Z Frequency Every home-based business owner needs a HUGE focus on up and coming Generation Z – GEN Z – customers. That means your business’s brand needs a Youth Engagement Playbook, built on authentic engagement through social likes, comments, video views, sharing and other user-generated content. This direct participation experience builds your brand and is the best way to synch up with GEN Z’s wavelength, tune into their frequencies and form profit-building relationships. With 27% of the global population share and growing, GEN Z will soon be the largest demographic, and why you need a Youth Engagement playbook in your Biz. Richard “Capt’n” Henderson and Sherilyn Colleen interview Gregg Witt on developing this playbook. Gregg is Chief Strategy Officer of Engage Youth Company and co-author of, The Gen Z Frequency: How Brands Tune In and Build Credibility. Subjects discussed in podcast include: Why your business’s brand should be focused on engagement - for GEN Z and all age groupsAction steps for engagement – your youth engagement playbook and how it fits into an overall marketing planThe essential components of a GEN Z engagement playbookPractical business use cases of a youth engagement playbookSituation where a brand will benefit from a playbook, and why it might hold them back if they don’t have a playbookDoes your brand need a GEN Z engagement playbook, why or why not? Episode Sponsor: The Downline Builders Network * www.MailPostcardsFromHome.com Visit the Podcast Website