Build Your PR Focusing on the Good

Interview with Heather DeSantis Owner of Publicity For Good They say there's no such thing as bad publicity. Just get your business name out there, however you can, and let the chips fall where they may. Heather DeSantis says “NO” to that old PR paradigm. Heather and her firm Publicity For Good  believes good publicity, or publicity for companies doing amazing things, is the way to go! Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview Heather DeSantis, who shares valuable PR tips and advice to our podcast listeners. This former Miss Ohio International 2018 also has a fascinating business success story to share. Heather DeSantis believes the way to go is to disrupt your market by promoting “working for good.” Her advise can help any business owner achieve greater publicity. Subjects discussed in podcast include: Heather DeSantis’s inspiring journey to becoming an entrepreneurWhy Heather believes PR is so importantHow to “focus on the good” in your business’s PRDriving PR power into your business through “driving purpose”Why traditional PR is so critical in today’s media world dominated by digitalElusive Millennials - How to use your PR tactics to attract millennial customers So, tune in and learn how you can gain an edge with your publicity by learning how to "Focus on the Good."  Episode Sponsor: Little Jimmy's Italian Ice & Pushcarts * www.ItalianIce.net Visit the Podcast Website